Archive: surveys

Explore East vs. West Coast stereotypes through psychographic insights. Discover attitudinal and behavioral differences shaping these regional percept...

Uncover the paradox of voice technology in surveys. Research reveals low adoption rates despite respondents' preference for open-ended spoken answers.

Delve into the truth behind "Best Places to Work" surveys. Understand the bias and monetization strategies that can compromise the integrity of these ...

Discover the groundbreaking solution to the challenges in survey-based market research. Learn how to fix the brewing trouble with our innovative appro...

Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...

This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...

How different generations view the changing labor market.

People’s self-assessed happiness influences their survey responses.

Why should marketers be using behaviorally enhanced surveys?

Identifying the key trends and current challenges in the MR industry.

Introducing conversational surveys, or conversational AI.

Six steps towards connecting your NPS data with financial returns.

Humanising survey research is key to improving survey results & data.

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

Applying storytelling to not only data analysis, but survey design.

Generational POV’s on grocery store preference and frequency.

Are progress bars in surveys a help or a hinderance?

How can we do research that accepts human unpredictability?

Reflecting on how we can improve survey design for respondents.

Incentivize B2B survey respondents without sacrificing data quality.

Respondent experience remains key to producing quality sample data.

Are your B2B market research methodologies up to date?

Three ideas for beating survey fatigue.

Early stages of a new marketing ecosystem powered by personal data.

Postal has a place when conducting market research data collection.

How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...

Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.

Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...

Here are some must-read tips to help you with good survey design, even if a template isn’t available.

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Clients want a wider range of research that can be delivered without the involvement of external research agencies.

Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.

How Nationwide designed a debt-reduction product with differentiated market features.

30% of survey respondents lie. Here is why.

All the information you need to get an effective VOC program started

An in-depth look into the prevailing issue of survey fraud.

How voice technology is rapidly transforming MRX.

How PHD Global Business utilized research for cross-media management.

The downside of AI in the prevalence of survey bots.

Learn how to deliver surveys to keep up with high demand.

Dr. Harry Wilson details what to expect next in the polling industry.

The click farms of the market research industry have been uncovered – distributed survey farms.

Mike Stevens on IIeX EU 2019.

An overview the basic principles of UX design for market researchers

Sample automation is a great potential tool for improving survey processes but is underutilized

A guide to evaluating & implementing survey data tools system consolidation.

Improve your questionnaires with visual design for higher respondent engagement.