surveys
The AI Divide: Navigating the New Research Landscape
3 min read
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
Improving Data Quality with Rapport and Relationship-Building
4 min read
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
Leveling the Three-Legged Stool of Faster, Cheaper and Better
2 min read
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
2 min read
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
Message Testing Redefined: How Modern Methods Drive Results
4 min read
Elevate your brand's communication strategy with advanced message testing. Utilize real-time feedback and analytics to craft messages that truly reson...
Leigh Admirand
EVP and Founding Partner at Reach3 Insights
Psychographic Profile: East Coast vs. West Coast Stereotypes
3 min read
Explore East vs. West Coast stereotypes through psychographic insights. Discover attitudinal and behavioral differences shaping these regional percept...
Are People Ready for Voice Surveys?
4 min read
Uncover the paradox of voice technology in surveys. Research reveals low adoption rates despite respondents' preference for open-ended spoken answers.
Floriane Locatelli
Chief of Staff at IntelliSurvey
The Dirty Secret About Best Places to Work Surveys
8 min read
Delve into the truth behind "Best Places to Work" surveys. Understand the bias and monetization strategies that can compromise the integrity of these ...
George Kuhn
President and Owner at Drive Research
Out With the Old, in With the New: The Trouble With Surveys, and the Next Generation of Market Research
6 min read
Discover the groundbreaking solution to the challenges in survey-based market research. Learn how to fix the brewing trouble with our innovative appro...
Kate Bunton
Director of Operations at Orchard Insights
The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data
6 min read
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Why the Sampling Ecosystem Sets Up Honest Participants for Failure
4 min read
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
Karine Pepin
Co-Founder at The Research Heads
Intergenerational Views on the Job Market (Part One)
6 min read
How different generations view the changing labor market.
Jamin Brazil
Chairman & CEO at HubUX
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Happiness Impacts Satisfaction and Recommendation Measures
5 min read
People’s self-assessed happiness influences their survey responses.
Philip Derham
Director at Derham Insights Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Behaviorally Targeted Surveys: The Marketer’s Secret Weapon
4 min read
Why should marketers be using behaviorally enhanced surveys?
Caroline Kim
Product Marketing Manager at DISQO
Market Research Top Issues & Trends
7 min read
Identifying the key trends and current challenges in the MR industry.
Jamin Brazil
Chairman & CEO at HubUX
Let’s Get Conversational!
2 min read
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Assigning a Dollar Value to Your NPS Results
5 min read
Six steps towards connecting your NPS data with financial returns.
Ryan Stuart
Founder & CEO at Kapiche
Making Surveys Human Matters Now More Than Ever
6 min read
Humanising survey research is key to improving survey results & data.
Emily James
Insights Marketer at FlexMR
How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?
4 min read
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
Laura Robbie
CEO, APAC at YouGov
Storytelling is Not Just for Reporting: How to Storify Your Survey
4 min read
Applying storytelling to not only data analysis, but survey design.
Karine Pepin
Co-Founder at The Research Heads
Post COVID, We Are Finding Connection At Our Local Grocery Store
3 min read
Generational POV’s on grocery store preference and frequency.
Jamin Brazil
Chairman & CEO at HubUX
Should Surveys Contain Progress Bars?
3 min read
Are progress bars in surveys a help or a hinderance?
Jamin Brazil
Chairman & CEO at HubUX
Market Research: The Science of People, Not Numbers
6 min read
How can we do research that accepts human unpredictability?
Sam Salama
Associate Director at Basis
A Festivus for the Rest of Us Respondents
5 min read
Reflecting on how we can improve survey design for respondents.
Jeffrey Henning
Chief Research Officer at Researchscape
Is Money the Best Reward for B2B Respondents?
3 min read
Incentivize B2B survey respondents without sacrificing data quality.
Martin Cawley
Associate Director at Sample Answers Ltd
The Problem with Blaming the Survey for Poor Data Quality
3 min read
Respondent experience remains key to producing quality sample data.
Terence McCarron
CEO & Founder at OpinionRoute
The Seven Most Common Mistakes in B2B Research
6 min read
Are your B2B market research methodologies up to date?
Sascha Eder
CEO & Co-Founder at NewtonX
Surveys Are Boring. It’s What You Do With Them That’s Exciting.
3 min read
Three ideas for beating survey fatigue.
James Sowden
Customer Success Director at InMoment
Interview with John Dick, Founder and CEO of CivicScience
20+ min read
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Does Postal Still Have a Role To Play In Market Research Data Collection?
2 min read
Postal has a place when conducting market research data collection.
Martin Cawley
Associate Director at Sample Answers Ltd
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
7 min read
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
Market Research Fraud is on the Rise — Let’s Conquer It Together
5 min read
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Bonnie Breslauer
Chief Customer Officer at DISQO
A Sit Down With Rebecca Brooks
13 min read
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Rethinking Segmentation to Discover Future White Spaces
6 min read
Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...
Ranjana Gupta
Executive Vice President at Kantar
Ensuring Data Quality Through Survey Design
6 min read
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
2020 Has been Difficult but 2021 is Full of Possibilities
5 min read
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
Eliza Jacobs
Director, Consumer Insights & Analysis at PBS
Move to More DIY Research
3 min read
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
How I Applied the Tao of Cooking to Market Research
4 min read
Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.
Elaine Zhang
Market Data Analyst at Red Hat
Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy
3 min read
How Nationwide designed a debt-reduction product with differentiated market features.
Dave Stewart
Vice President at ENGINE
Honesty of Responses: The 7 Factors at Play
6 min read
30% of survey respondents lie. Here is why.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Voice of the Customer Programs: What They Are and How to Make Them Work for You
7 min read
All the information you need to get an effective VOC program started
Molly Purcell
Digital Marketing Specialist at Greenbook
Ghost Completions: The Venezuelan Fraud Scheme
6 min read
An in-depth look into the prevailing issue of survey fraud.
Ofir Pasternak
5 Reasons Why it’s Time to Voice-Enable Your Surveys
4 min read
How voice technology is rapidly transforming MRX.
Abigail Stuart
Founding Partner at Day One Strategy
Real-Time Cross-Media Measurement
2 min read
How PHD Global Business utilized research for cross-media management.
Eric Sandberg
Managing Director Advertising Solutions at Dynata
AI’s Biggest Impact on Market Research Should Terrify Us All
3 min read
The downside of AI in the prevalence of survey bots.
Bill McDowell
Senior Partner, COO at Accelerant Research
The Democratization of Research
3 min read
Learn how to deliver surveys to keep up with high demand.
Heath Greenfield
Senior Vice President at Kantar Marketplace, Global
Challenges in The Polling Industry & What’s Next
5 min read
Dr. Harry Wilson details what to expect next in the polling industry.
Helene Fleischer
Content Marketing Manager at Voxco Survey Software
Market Research Fraud: Distributed Survey Farms Exposed
6 min read
The click farms of the market research industry have been uncovered – distributed survey farms.
Ofir Pasternak