Archive: retail insights

Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...

The importance of your brand being considered good value for money.

Digitally driving shopper growth by managing online product content.

The change in snack shopping habits and trends.

When asked, 66% of buyers say they prefer to shop in-store, over both online and curbside delivery.

Learn how the finance industry can fight back with better insights.

Can you guess what consumers said was the most important factor when deciding on a big purchase?

Why consumer insight will be so valuable during this year’s holiday season in particular.

Leverage customer support to gain customer loyalty.

Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”

They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.

Is your global brand ready for major changes in consumer behavior?

Safety. Loyalty, Purpose. How brands can adapt to surprising, new customer behaviors.

Is your new product set up for success post-launch?

An argument for the importance of quality over quantity in data.

4 major insights themes that will define the new normal.

How a real estate consultancy pulled the interest of luxury retailers.

Understanding the Omnichannel Shopper is crucial to surviving in an increasingly digital economy.

The future of fashion is evolving with the latest trends in tech.

Going back to the basics of listening to customers and quickly applying insights

Shapiro & Raj synthesized disparate data into an actionable business plan to launch a new concept store for Aaron’s, Inc.

Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data

It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.

The growth of online shopping for groceries in America is opening a new realm for consumer research

SKIM develop & implemented an omnichannel strategy to grow e-commerce & retail sales

7 ways retailers as publishers & ad networks are changing marketing.

Category management is being used by retailers and manufacturers to deliver what shoppers want.

Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.

Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.

Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this consumer force.

To be customer centric, your brand needs to invest to understand and respond through your brand strategy.

Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...

Digital natives have an openness toward products that generations before them have not exhibited. What’s behind these attitudinal changes?

The next year looks to be an exciting time for research suppliers and clients alike.

Fetch has built a model to empower consumers in the store to make the experience easier.

“Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much.

To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...

Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.

Jonathan Ewert shares his take on a pair of sessions from the first day of re:Think.

Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.

Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?

Marketers across a broad range of retail segments are turning to virtual stores to address a variety of sales and research needs.

Smartphones are powerful and mobile. This has serious implications for MR, particularly with respect to where and how we deliver surveys.

If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...

Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards.

The Chinese, in particular, are not slow to make their feelings known – displaying a willingness to write negative reviews.

Every so often, it’s fun to go back and see how we saw things then (like Brands expected to disapper in 2011).