Archive: Research ROI
Revolutionizing Marketing and Ad Agencies: Embracing Early and Iterative Approaches in Modern Market Research
Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...
Kristine Kliewer
Senior Production Design Manager at Orchard Insights
Ashley Shedlock
Senior Content Coordinator at Greenbook
Market Research Dashboards 101
Market Research Dashboards provide real-time insights, track trends, and guide strategic decisions with data visualization, helping businesses stay co...
Ashley Shedlock
Senior Content Coordinator at Greenbook
4 Trends Shaping Market Research in 2025
Explore 2025 market research trends: synthetic data, ROI focus, and custom research designs to tackle product complexity and thrive in a changing land...
Stephan Basson
Content Marketing Manager at Factworks
Partner Content
5 Ways Real Customers Are Better Than Gen Pop for Making Billion Dollar Business Decisions
Trust real users for research to drive better insights, save costs, and build loyalty. Learn why customer-focused studies outperform general populatio...
How Much Do Mystery Shopping Companies Charge?
Discover how mystery shopping companies charge with diverse fee structures. Evaluate costs, quality, and reputation for optimal business enhancement.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Audience Segmentation Is Getting a Bad Rep: Try Designing With End Use in Mind
Discover how complex segmentation strategies hinder effective marketing. Learn to align segmentation with clear objectives for impactful consumer enga...
Katie Warwick
Partner at Hall & Partners
Partner Content
Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Sago
Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success
Research suppliers/partners must take the lead in successfully managing researchers through change, including when to adopt new technology and how to collaborate with business stakeholders.
By Reed Cundiff