marketing
Sealing the Deal: 5 Steps to the Perfect Brand-Content Match
4 min read
Align B2B content marketing with your brand. Learn steps to craft impactful content that reinforces brand positioning and engages your target audience...
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Five Tips for Outreach that Puts You Top of Mind and Not on the "Canceled" List
6 min read
Discover how to avoid zombie drip email campaigns that can sabotage sales outreach. Learn effective tips to enhance your conversion rates and engage p...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
Marketing Applied Part Three: Tactics Without Strategy Is the Noise Before Defeat
6 min read
Learn the key role of strategy in marketing, ensuring success by diagnosing needs, defining objectives, targeting audiences, and making intentional ch...
Iosetta Santini
Account Director at Keen as Mustard Marketing
Best Practices for Measuring Experiential Brand Activations
5 min read
Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.
Dara St. Louis
EVP, Founding Partner at Reach3 Insights
Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die
6 min read
Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.
Steve Cohen
Partner and Co-Founder at in4mation insights
How Baseball Led Me to Marketing Analytics
5 min read
Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.
Joel Rubinson
President at Rubinson Partners Inc
How to Tap Social Media to Find New Insights
5 min read
Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.
Mike Page
Co-founder and CEO at Phebi.AI
Is it "Cool" to "Love" a Brand?
8 min read
Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Trust Diagnostics Part One: It’s Just a Passing Concern
5 min read
Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.
Ken Roberts
Chief Innovation Officer at Forethought
Hidden in Plain Sight: the Metaphors Leading Marketers Astray
6 min read
We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...
Sam Salama
Associate Director at Basis
Emotion: the Mandatory of Marketing Part Three: Application
9 min read
First, a quick recap of Part One and Two. In Part One we were reminded that humans require an emotional detonator to decide (anything) and that laying...
Ken Roberts
Chief Innovation Officer at Forethought
CMO Tenure Can Be Brand Damaging
5 min read
The challenges of measuring CMO success during their tenure.
Ken Roberts
Chief Innovation Officer at Forethought
The Seven Deadly Sins of Marketing for Insights
4 min read
Identifying the common missteps when marketing your insights.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Interview with Ivana Taylor (DIY Marketers)
8 min read
Interview with Ivana Taylor, a small business and marketing expert.
Rudly Raphael
CEO/Founder at Eyes4Research
Optimize E-Commerce Images with AI to Maximize Conversion
2 min read
A new AI-powered platform helps brands optimize e-commerce images.
Scott Brill
Managing Director at eFluence™, a division of Behaviorally
Why Marketers Should Be Excited About Apple’s iOS 15 Update
5 min read
Everything you need to know about Apple’s iOS 15 update.
Tim Parkin
President at Parkin Consulting
Share of Search – Help or Hindrance to the CMO?
5 min read
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
How BMO Enhanced Marketing Decision Making With Automated Research
2 min read
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Methodify by
The Principles of Writing a Good Strategic Brief
7 min read
Writing strategic briefs, a guide from A to Z.
Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog
2 min read
The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new star...
Greenbook
Editorial Team at Greenbook
Personal Data: From Ultimate Commodity to Ultimate Asset
7 min read
How we can incent and reward individuals for contributing to the data economy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Who, What, and Why of Writing Engaging Content For PR
5 min read
There are three questions you need to ask yourself before you start creating content.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
3 No-Cost Things You Can Do to Improve Your Website and Search Rankings
4 min read
These easy changes will increase your traffic and improve your placement on search results.
Andy Crestodina
Co-Founder / Chief Marketing Officer at Orbit Media
The 5 Changes Accelerating Market Research Innovation
4 min read
Tech, agile, emotional measurement, and more.
Carol Fitzgerald
President & CEO at BuzzBack
Get Ready Now For 2021 With These 5 Marketing & Sales Activities
4 min read
It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.
Steve Henke
What Journalists Want
4 min read
The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Making the Most Out of Your Marketing in a Recession
4 min read
“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”
Adam Warner
Marketing and Communications Consultant
Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead
4 min read
Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.
Steve Henke
Improving Written Content for Insights Marketing
4 min read
The 6 do’s and don’ts of writing great marketing content that will get your insights agency noticed.
Jack Miles
Senior Research Director at HarrisX
How to Gain New Clients Without “Selling”
4 min read
How to sell without ‘selling’ – Jeff Davis explains how to make your message resonate with potential buyers.
Jeff Davis
Founder and CEO at JD2 Consulting Group
Content Marketing: The Essential Business Development Tool for the MR Industry
9 min read
Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.
Steve Henke
Generalizing: The Bane of Insights
3 min read
I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...
Ron Sellers
Six Tips for Working with a PR Agency
5 min read
Better utilize PR agencies in your marketing plan.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing
10 min read
Tips and tricks to get started in your content marketing efforts.
Priscilla McKinney
Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You
5 min read
Why consumers are now relying less on memory-based decision making.
Jason Martuscello
Business Strategist at BEESY
7 Speakers, 7 Takeaways: Insights Marketing Day
7 min read
A recap of 2019 Insights Marketing Day, Denver.
Molly Strawn
Why Declared Data is the Future for Marketers and CX Executives
4 min read
Declared data begins to take the spotlight from third-party data.
Pureprofile
How Netflix Will Transform Brand Marketing
3 min read
How advertising could flip the script for Netflix.
Joel Rubinson
President at Rubinson Partners Inc
Framework for Managing Brand vs Performance Advertising
5 min read
Joel Rubinson provides us with a framework on better understanding when you choose one over the other.
Joel Rubinson
President at Rubinson Partners Inc
Keith Weed, A Life in Marketing
4 min read
An interview with Keith Weed, former CMO of Unilever.
Molly Fleming
Offloading Cognition: The New Behavioral Science Approach to Winning Customers
5 min read
How ‘cognitive offloading’ impacts the way your customers make choices
Jason Martuscello
Business Strategist at BEESY
Influence Your Marketers, or Else
6 min read
What makes influencers so special and does it make them marketers?
Mardien Drew
Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line
3 min read
Zappi enabled Keurig to release new products based on winning, customer-centric ideas
Stephen Phillips
Does Your Value Proposition Need a Facelift?
3 min read
Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
Laura Livers
Chief Executive Officer at Focus Pointe Global
The 21st Century CMO – Findings from the Nielsen CMO Report 2018
5 min read
How marketers are moving toward digital strategies for increased ROI
Brett House
Nielsen at VP, Product Marketing and Strategy
The Next Frontier for Behavioural Science – Driving Profitable Outcomes
4 min read
Behavioural science isn’t the answer for every marketing challenge; it is a starting guide for finding solutions
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
The Buyer Journey: How Insights Buyers Choose Suppliers
7 min read
An innovative core business is key to be on the path-to-purchase for clients.
Laura Livers
Chief Executive Officer at Focus Pointe Global
Rules of Engagement: How Should Brands Speak to Women in 2018?
5 min read
Understanding the rules of engagement when brands enter the gender equality arena
Danielle Todd
Senior Research Manager at Relish Research
How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns
3 min read
Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.
Jake Wolff
Chief Commercial Officer at Cint
LESSONS LEARNED: NO.4 Don’t Assume, Get a Professional to Ask
4 min read
Dave McCaughan shares his experience from marketing brands across Asia
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL