Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog

The editorial team at GreenBook is looking for fresh voices and new perspectives on market research industry trends and challenges. When we invite people to contribute to the blog we invariably hear two things: a wistful comment on how they have been meaning to submit an article and a question about which topics we are interested in.

So here goes, in no particular order of importance. And be sure to review the editorial guidelines for more writing and submission tips.

 

Top Consumer Insights Article Topics

• Artificial intelligence/machine learning
• Diversity, equity, and inclusion in the market research industry
• Predictive analytics
• Data integration (particularly big data with traditional MR data)
• NLP and voice research
• Blockchain
• Cultural or micro cultural insights
• UX/UI research
• Social intelligence
• Behavioral science topics
• Methodological innovation
• Data analytics
• Research for hard to reach or underrepresented groups
• Competitive intelligence research
• Disruption in the entertainment industry
• The future of work, staffing, and human capital in the industry
• Emerging competitors from other categories
• Future of Ad research and attribution
• Research for diversity marketing

 

Industry Discussion Topics

• How are research companies evolving to meet the imperatives of both automation and consulting?
• How is the client-side role changing?  How does it need to change further? (We’d particularly love it if clients would be brave enough to write about this.)
• What are the next big opportunities for startups?
• How can MR help companies monetize their own data (with privacy as a concern)?
• Experimentation is being increasingly used to optimize digital ad practices.  How is the role of experimentation evolving, and how effective is it compared to more traditional approaches?
• What is the role of MR in the face of increasing privacy concerns about the data being accumulated by digital and social companies?
• If the goal is to “deliver the right message to the right person at the right time”, what is MR doing to help?
• Given the increased importance of online buying in CPG, what does this mean for the future of shopper research?
• A long-time cliché has been that 80% of new product offerings fail – what are we doing as an industry to improve that dismal statistic?

 

The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new startup. 

 

Submit an article.

 

Don’t forget to review the editorial guidelines!

 

Photo by Bernard Hermant on Unsplash