career
Beyond the Linear Path: Sandeep Bansal’s Evolution from EMT to Senior Data Analyst
Learn how Sandeep Bansal turned a healthcare background and self-taught tech skills into a career in research and insights.
Brian Fowler
Senior Executive Director at Insights Career Network
Where to Find Market Research Jobs: Career Resources, Job Titles, and Skills Employers Want
7 min read
Find market research jobs, top career resources, in-demand job titles, hiring companies, and the skills employers seek today.
Ashley Shedlock
Content Producer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Connecting the Dots: How an Unconventional Path Shaped Graham Steffen’s Career in Insights
5 min read
Explore Graham Steffen's career journey and how curiosity, adaptability, and diverse experiences led him into market research
Brian Fowler
Senior Executive Director at Insights Career Network
How to Improve Collaboration Between Market Research and Product Teams
6 min read
Boost product success by aligning research and product teams—test assumptions with real user behavior to plan releases with greater confidence.
Tasbhih Amin
Marketing Manager at Cirface
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
4 min read
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Content Producer at Greenbook
Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
6 min read
Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.
Ed Keller
Executive Director at Market Research Institute International (MRII)
A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
4 min read
Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Emotional Rollercoaster of Unemployment in Insights: Why It Matters
6 min read
For insights professionals, unemployment means more than lost income. ICN data shows a profound loss of identity and purpose.
Why Attend Local Conferences IRL? For the ROI
6 min read
For insights careers, local conferences matter most—offering connection, practical learning, and direct access to employers hiring now.
An AI Fillip to Workplace Wellness and Engagement
5 min read
Personalized AI insights help organizations prevent burnout, improve engagement, and build trust through human-centered workplace wellness.
Purvi Mathur
Global Head - Culture, Diversity & Leadership Development at Mastek Ltd
Karen Lynch
Chief Programming Officer at Greenbook
Freelancing in Consumer Insights: Mastering the Business Side
6 min read
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
Marketing Your Independent Research Business with a Framework to Withstand the Test of Time
6 min read
Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success.
The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills
6 min read
Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line.
Brian Fowler
Senior Executive Director at Insights Career Network
The Winding Road to Wisdom: Tanzania Scarborough's Journey to Becoming an Insights Strategist
5 min read
Follow Ana Scarborough’s winding path to becoming an insights strategist—proof that every twist and turn can lead to meaningful, impactful work.
Ana Scarborough
What You Should Know About the Culture of Female Entrepreneurship in Latin America
4 min read
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
Not Every Path is Linear
5 min read
Careers aren’t always linear—explore a unique journey, showing how diverse experiences connect and highlight transferable skills for growth.
Z Johnson
Consultant at MRXplorer
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
A Market Research Perspective on the World Economic Forum Future of Jobs Report
6 min read
Explore the future of data professionals in the digital era with the World Economic Forum Future of Jobs report. Embrace technology to thrive in this ...
John Bird
Executive Vice President at Infotools
The Fundamentals of Layout Design for Insights
5 min read
Data visualization is easy with basic design layout design principles.
Emma Galvin
Creative Designer at Northstar Research
How Hot Are Market Research Careers?
6 min read
Market researchers are in demand. Here’s how to join the industry.
Karen Lynch
Chief Programming Officer at Greenbook
The Rising Cost of Education Today
4 min read
Are educational costs a barrier to entering the MR industry?
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research
5 min read
GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.
Greenbook Team
Are You An Imposter?
7 min read
The data behind Imposter Syndrome and tips for coping if you are one of the 53% young, high-achieving, female professionals currently suffering from i...
Brittany Nicols
VP Marketing and Communications at InnovateMR
GreenBook Future List Spotlight: Lance Worley
6 min read
GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.”
Greenbook Team
Top 8 Skills for Highly Effective In-House Research Teams
7 min read
The top 8 skills your market research team needs to succeed, with recommended learning resources.
Morgan Molnar
Director of Product Marketing at SurveyMonkey Market Research Solutions
GreenBook Future List Spotlight: Mary Eapen
3 min read
GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...
Greenbook Team
Interview with Kristin Luck
17 min read
Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GRIT Future List Honorees
10 min read
GreenBook is proud to announce the third annual GRIT Future List-an awards program to inspire, support, and celebrate young leaders who are driving co...
Colleen Kennedy
Director of Marketing at GreenBook
Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog
2 min read
The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new star...
Greenbook
Editorial Team at Greenbook
GreenBook Future List Spotlight: Danielle Todd
3 min read
GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.
Greenbook Team
Interview With Steve King of Black Swan Data
3 min read
How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Fraser Bruce
2 min read
Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”
Greenbook Team
GreenBook Future List Spotlight: Hannah Marcus
3 min read
Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome.
Greenbook Team
Interview With James Turner of Delineate
3 min read
How delineate has been able to thrive by offering clients what bigger firms can’t.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Ellen Pieper
3 min read
Getting to know GRIT Future List honoree, Ellen Pieper, and her network of “helpers.”
Greenbook Team
Idea Generation For Market Researchers (Part 3)
4 min read
We continue to learn about design thinking with 3 fun techniques for idea generation.
Emma Galvin
Creative Designer at Northstar Research
GreenBook Future List Spotlight: Muriel Silva
2 min read
“The insights function needs to be in the core of strategy and to be separated in terms of organizational structure from the marketing department.” -G...
Greenbook Team
GreenBook Future List Spotlight: Ujwal Arkalgud
3 min read
Getting to know GRIT Future List honoree, Ujwal Arkalgud.
Greenbook Team
3 Tips for Young Professionals in a Global Crisis
4 min read
What MRX professionals need to know to stand out from the crowd.
Danika Smit
Young ESOMAR Society Community Manager at ESOMAR
Should You Be Tracking Customer Insights?
7 min read
Consumer Insights 101. What are they and how do you use them?
Molly Purcell
Digital Marketing Specialist at Greenbook
Career Advice: Becoming a Great Market Research Analyst
5 min read
Must-know tips to get in the door for newcomers to the field.
Molly Purcell
Digital Marketing Specialist at Greenbook
GreenBook Future List Spotlight: Barb Paszyn
3 min read
Getting to know GRIT Future List honoree, Barb Paszyn.
Greenbook Team
Framing Your Insights With a “How Might We” Statement (Part 2)
4 min read
Think like a designer and unite your team and stakeholders by framing your insights with a “How Might We?” statement.
Emma Galvin
Creative Designer at Northstar Research
GreenBook Future List Spotlight: Nihal Advani
2 min read
Exclusive interview with GRIT Future List honoree, Nihal Advani, Founder and CEO of QualSights.
Greenbook Team
See and Be Seen: Four Investments You Can Make in Yourself to Advance Your Career
8 min read
Get yourself ahead of the curve and on track for a successful career.
Greenbook
Editorial Team at Greenbook
GreenBook Future List Spotlight: Athena Lam
2 min read
Exclusive interview with GRIT Future List honoree, Athena Lam, Content Strategist at Piccolo Portfolios.
Greenbook Team
GreenBook Future List Spotlight: Marin Mrša
3 min read
Exclusive interview with GRIT Future List honoree, Marin Mrša, CEO and Founder of Peekator.
Greenbook Team