Archive: content analysis
Research Methodologies
From Deliverables to Research Assets: How Insights Teams Can Leverage Content Design Principles for Greater Influence
Learn key principles of content design that enable researchers to distill insights into assets, fostering stakeholder influence and sustainable busine...
Karine Pepin
Co-Founder at The Research Heads
Behavioral Insights Academy
Using Behavioral Science to Create Effective Marketing Strategies: An Analogy of a Road Trip
As a behavioral science expert, I often guide brand managers, copywriters, and creative directors on...
CEO Series
Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog
The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new star...
Greenbook
Editorial Team at Greenbook
Brand Strategy
How to be Bland: Insights From Direct-to-Consumer Branding
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Anurag Banerjee
Co-Founder and CEO at Quilt.AI
How Hershey Canada Turned Agile to Win TV Audiences with Twizzler
ZappiStore utilized agile methods to test Hershey Canada advertising
Georgia Psyllidou
Director, Digital & Marketing Analytics at ZappiStore