international research
How Does Culture Affect International Business
4 min read
Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...
3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation
4 min read
Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
Competing in the Sustainability Arena
11 min read
Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...
Durk Bosma
Head of Thought Leadership at Future of Food Institute
A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next
4 min read
The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Women in Research: Embracing Equity in 2023 and Beyond
4 min read
Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...
Jessica Sage
Global Director of Marketing & Programming at Women In Research (WIRe)
Goodbye Covid, Hello Economy: New Research on Travel
4 min read
It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...
Jennifer Allison
Chief Commercial Officer at Getwizer
Succeet: A Place to Meet and Succeed in Germany
2 min read
Learn about the German market research landscape & succeet GmbH.
Sabine Weich
Communications Manager at succeet GmbH
The New Experience Economy
14 min read
An interview with Dynata’s APAC regional team.
Colin Wong
Principal Consultant at Insights Heroes
A Moveable Feast: How Do Consumers Talk about Food Delivery?
7 min read
Digging into the social trends behind popular food delivery services.
Alex Bryson
Content Marketing Lead at Pulsar
How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?
4 min read
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
Laura Robbie
CEO, APAC at YouGov
Strong Link between Bad News and Loss of Value for Portuguese Banks
5 min read
A 2021 study reveals the value of unsolicited customer opinions.
Michalis Michael
Chief Executive Officer at DMR
PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing
3 min read
Using Zappi Amplify TV to vet and refine a high-impact holiday ad.
Zappi
at Zappi
Does the Dragon Own the Eagle?
7 min read
Chinese investment in US industries and its impact on American investors.
Rudly Raphael
CEO/Founder at Eyes4Research
Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change
4 min read
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
James Burge
Managing Director Asia Pacific at Dynata
Interview with StJohn Deakins, Founder and CEO of CitizenME
20+ min read
The personal data economy shift and what it means for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Experience and Insight to Supercharge the Next Frontier of Brand Interaction
4 min read
COVID’s impact on Consumer Insight and Experiential Marketing.
Peter Harris
CEO at Advantage Group International
Interview with Nacho Racca
20+ min read
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
7 Reasons Why Brands are Adopting Research Technology
4 min read
Brands are turning to research tech to obtain consumer insights.
Sej Patel
Country Director (ANZ) at Toluna
Has the GDPR Reduced the Amount of Consumer Data?
4 min read
The ripple effect of the GDPR on the market research industry.
Martin Cawley
Associate Director at Sample Answers Ltd
3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences
4 min read
Exploring how personality may influence vaccination rates.
Chris Harvey
Founder at Activate Research
Interview with Kristin Luck
17 min read
Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Impact of COVID-19 On Remote Working – The Asian View
5 min read
How isolation, poor internet connectivity, and lack of communication are affecting people working from home in Asia
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Recovery Through Optimism
5 min read
How consumer and business morale can help build economic recovery in Asia.
Piers Lee
Founder and Managing Director at Novema
Connecting with Customers in APAC: How Much is the World Changing?
7 min read
Interview with Siddhartha Dutta of Kantar Profiles Division.
Jason Buchanan
Asia Pacific Representative at GreenBook
Prognosis After The Recent MRSI Conference
6 min read
A summary of the takeaways from the recent MRSI annual conference by Satish Pai, highlighting important trends.
Satish Pai
Imagine a World Without Data – Why You Need to Join Your Local Insights Association
5 min read
Take some time today, and celebrate International Research Day!
Joaquim Bretcha
ESOMAR President at International Director Netquest
IIeX Asia Pacific 2018 Overview
6 min read
The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
China and MR: An Almost Unlimited Market
3 min read
Smartphones are a growing tool for insights into the Chinese market.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)
9 min read
A look into Thailand’s brand in the context of its South East Asia neighbours.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Mongolian Adventures
4 min read
Dave McCaughan shares the key market research takeaways from Asia Pacific Research Committee’s annual conference.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Keys to Successful Outsourcing
4 min read
Companies have many options to weigh, and many concerns to consider when choosing to outsource.
Cyrus Deyhimi
Chief Executive Officer at Paradigm Sample
Highlights of the APRC/RANZ conference, Auckland 2015– Research without Boundaries
14 min read
In case you missed it, here’s a detailed synopsis of the Asia Pacific Research Committee Conference in Auckland, New Zealand.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
ESOMAR Congress: Finding a Role in a Crowded Space
4 min read
Reflections on the role of face-to-face events in general and ESOMAR Congress in particular.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
How Localization Is The Key To Success In Brazilian Research
3 min read
Culture, especially when we’re addressing the Brazilian consumer, determines the outcomes and even the progress of the study.
Tiago Sobreira
#reThink13 : Emerging Markets Have Emerged
2 min read
Emerging markets have emerged, are culturally challenging, and require significant investments of effort and care.
Jason Anderson
Owner at Datagame
#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO
5 min read
The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?
2 min read
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
Ari Popper
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!
3 min read
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011
3 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning
Chief Research Officer at Researchscape
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
10 min read
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Debriefing on Market Research in the Mobile World
4 min read
Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!
3 min read
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Emerging Markets Are Better Poised To Adopt New Technologies
1 min read
As we look at the new shape of global markets, will real growth in new MR techniques come from emerging markets?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook