Archive: international research

Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...

Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...

It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...

Learn about the German market research landscape & succeet GmbH.

An interview with Dynata’s APAC regional team.

Digging into the social trends behind popular food delivery services.

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

A 2021 study reveals the value of unsolicited customer opinions.

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Chinese investment in US industries and its impact on American investors.

A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...

The personal data economy shift and what it means for market research.

COVID’s impact on Consumer Insight and Experiential Marketing.

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

Brands are turning to research tech to obtain consumer insights.

The ripple effect of the GDPR on the market research industry.

Exploring how personality may influence vaccination rates.

Five questions that will help manage your translation services budget.

Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...

How isolation, poor internet connectivity, and lack of communication are affecting people working from home in Asia

How consumer and business morale can help build economic recovery in Asia.

Interview with Siddhartha Dutta of Kantar Profiles Division.

A summary of the takeaways from the recent MRSI annual conference by Satish Pai, highlighting important trends.

Take some time today, and celebrate International Research Day!

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.

Smartphones are a growing tool for insights into the Chinese market.

A look into Thailand’s brand in the context of its South East Asia neighbours.

Dave McCaughan shares the key market research takeaways from Asia Pacific Research Committee’s annual conference.

Companies have many options to weigh, and many concerns to consider when choosing to outsource.

In case you missed it, here’s a detailed synopsis of the Asia Pacific Research Committee Conference in Auckland, New Zealand.

Reflections on the role of face-to-face events in general and ESOMAR Congress in particular.

Culture, especially when we’re addressing the Brazilian consumer, determines the outcomes and even the progress of the study.

Emerging markets have emerged, are culturally challenging, and require significant investments of effort and care.

The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

As we look at the new shape of global markets, will real growth in new MR techniques come from emerging markets?