health research
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
5 min read
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
Dom Wong
CEO and Co-Founder at Pogo
Amplifying the Patient Voice: Lessons for Conducting Rare Disease Market Research
4 min read
Deep knowledge of the rare disease landscape amplifies patient voices, supports healthcare providers, and strengthens the overall care ecosystem.
Ellen Gordon, PhD
SVP Client Strategy & Growth at KJT
Elevating the Patient-Provider Conversation: A New Era in Healthcare Insights
4 min read
Explore how patient-provider conversations unlock insights to revolutionize healthcare research, improve commercialization, and enhance patient outcom...
Nicole Garberg
Head of Real World Evidence at KJT
Behavioral Data, AI, and the Rise of Robots: What’s Next?
Discover key industry leadership changes that signal growth and excellence. Explore Behavix, a new d...
Pharma Insights Leaders Weigh In: The Future of Synthetic Data in Market Research
5 min read
Explore the future of pharma market research with insights from industry leaders on synthetic data and AI. Discover strategies for data-driven decisio...
Reena Sooch
Partner and Head of Digital and AI at Day One Strategy
Greenbook Future List Spotlight: Karuna Banerjee
6 min read
Explore Karuna Banerjee's blend of behavioral science & pharmaceutical research. Discover her recognition for storytelling & educational prowess in he...
Karen Lynch
Chief Programming Officer at Greenbook
The “Long Covid” Impact to Consumer Behavior
4 min read
Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on ...
Fitria Sabaruddin
Head of Research - Food Pod at Gojek
The Femtech Frontier: Embracing AI for Women's Health in 2024
6 min read
Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...
Gilad Barash
The Greenbook Podcast
Rethinking Entrepreneurship for Mental Well-Being with Neil Seeman
Struggling to maintain your mental equilibrium in the fast-paced world of entrepreneurship? In this episode, we’re joined by Neil Seeman, author of Ac...
Karen Lynch
Chief Programming Officer at Greenbook
The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?
20+ min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
The Impact of Technology on Mental Healthcare
15 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
How Consumer Behavior Toward CBD is Changing the Wellness Equation
16 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes
18 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
12 Behavioral Science Books Every Consumer Insights Professional Must Read
9 min read
Discover the ultimate collection of top behavioral science books, essential for professionals in the insights industry.
Melina Palmer
CEO & Podcast Host at The Brainy Business
The Greenbook Podcast
Digging Deeper: Behavioral Science & the Future of MRX
How do we dig beyond what people tell us on the surface level? Co-Founder of the Irrational Agency, Leigh Caldwell, poses this question in conversatio...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Optimizing Research Strategies with Behavioral Science
Behavioral science is carving a seat at the table for market researchers. Founder of the Mindstate Group, Will Leach, joins GreenBook’s host, Lenny Mu...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook