Archive: health research
Amplifying the Patient Voice: Lessons for Conducting Rare Disease Market Research
Deep knowledge of the rare disease landscape amplifies patient voices, supports healthcare providers, and strengthens the overall care ecosystem.
Ellen Gordon, PhD
SVP Client Strategy & Growth at KJT
Elevating the Patient-Provider Conversation: A New Era in Healthcare Insights
Explore how patient-provider conversations unlock insights to revolutionize healthcare research, improve commercialization, and enhance patient outcom...
Nicole Garberg
Head of Real World Evidence at KJT
Behavioral Data, AI, and the Rise of Robots: What’s Next?
Discover key industry leadership changes that signal growth and excellence. Explore Behavix, a new d...
Pharma Insights Leaders Weigh In: The Future of Synthetic Data in Market Research
Explore the future of pharma market research with insights from industry leaders on synthetic data and AI. Discover strategies for data-driven decisio...
Reena Sooch
Partner and Head of Digital and AI at Day One Strategy
Greenbook Future List Spotlight: Karuna Banerjee
Explore Karuna Banerjee's blend of behavioral science & pharmaceutical research. Discover her recognition for storytelling & educational prowess in he...
Karen Lynch
Head of Content at Greenbook
The “Long Covid” Impact to Consumer Behavior
Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on ...
Fitria Sabaruddin
Head of Research - Food Pod at Gojek
The Femtech Frontier: Embracing AI for Women's Health in 2024
Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...
Gilad Barash
Greenbook
Editorial Team at Greenbook
The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
The Impact of Technology on Mental Healthcare
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
How Consumer Behavior Toward CBD is Changing the Wellness Equation
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
12 Behavioral Science Books Every Consumer Insights Professional Must Read
Discover the ultimate collection of top behavioral science books, essential for professionals in the insights industry.
Melina Palmer
CEO & Podcast Host at The Brainy Business
Greenbook
Editorial Team at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook