future of market research
Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the fu...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
Improving Data Quality with Rapport and Relationship-Building
4 min read
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
Laura Gonzalez Quijano on Human-Centered Innovation, Emotion, and the Future of Insights
6 min read
Future List Honoree Laura Gonzalez Quijano explores empathy, AI, and human-centered innovation in shaping the future of insights.
Karen Lynch
Chief Programming Officer at Greenbook
Rachael Lynn on Leadership, Team Building, and the Future of Insights Operations
5 min read
2026 Future List Honoree Rachael Lynn discusses leadership, team building, and the evolving role of operations in market research.
Karen Lynch
Chief Programming Officer at Greenbook
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
Cracking the Code: AI’s Rise and Leadership’s Role in Insights’ Future
Explore AI’s impact on market research, media measurement, and ad testing. Unpack key trends, APAC e...
A Long Strange Trip: From Space Satellites to Market Research: A Conversation with Bruce Haymes
Bruce Haymes joins Leonard Murphy to discuss AI, data strategy, and the future of market research in...
The Greenbook Podcast
Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research
Discover the career of Steve Cohen, founder and CEO of In4mation Insights. Learn about his work in market research methodologies and innovations.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler
Do you want to transform your research experiences into immersive, engaging journeys? On this week’s episode we are joined by Karlien Kriegler, the co...
Karen Lynch
Chief Programming Officer at Greenbook
7 Things I Learned at IIEX Europe
3 min read
Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...
Cecilia Sylvan
Senior Director at The Big Picture
The Greenbook Podcast
Digging Deeper: Behavioral Science & the Future of MRX
How do we dig beyond what people tell us on the surface level? Co-Founder of the Irrational Agency, Leigh Caldwell, poses this question in conversatio...
Karen Lynch
Chief Programming Officer at Greenbook
Is Research Having Its Own Creativity Crisis?
3 min read
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
How Hot Are Market Research Careers?
6 min read
Market researchers are in demand. Here’s how to join the industry.
Karen Lynch
Chief Programming Officer at Greenbook
Harnessing AI’s Potential for Market Research
5 min read
How AI is being used to create new consumer insights.
Heath Greenfield
Senior Vice President at Kantar Marketplace, Global
The Greenbook Podcast
GRIT Sneak Peek: 2022 Business & Innovation Trends
A discussion about the upcoming Business & Innovation GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Rethinking the Aging Population with Dave McCaughan
What does an aging population in today’s society mean for brands?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Succeet: A Place to Meet and Succeed in Germany
2 min read
Learn about the German market research landscape & succeet GmbH.
Sabine Weich
Communications Manager at succeet GmbH
(Re) Humanizing Digital Marketing Post-Pandemic
6 min read
The loss of the “human touch” in digital marketing – and its future.
Neel Banerjee
CEO at TheEngage
The Greenbook Podcast
Telling Better Stories with Data
Sitting down with Jason Alleger to discuss disruption & storytelling.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Reducing Friction to Drive Product Development
Sitting down with Nis Frome, COO of Joon, to discuss product dev.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights: Does It Mean What You Think It Means?
7 min read
Remembering the purpose of “insights” to guide us forward.
Ant Franklin
CEO at Infotools
If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.
6 min read
How to optimize your insights program using AI.
Kathryn Topp
Founder & CEO at Yabble
Market Research Top Issues & Trends
7 min read
Identifying the key trends and current challenges in the MR industry.
Jamin Brazil
Chairman & CEO at HubUX
Does Market Research Need a Slow Revolution?
5 min read
Applying tenets of the ‘Slow Movement’ to our market research work.
Chris Martin
Chief Marketing Officer at FlexMR
The Greenbook Podcast
Unpacking the ResTech M&A Landscape
Discussing M&A, market research trends, and the future of ResTech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Does MRX Have A Sample Crisis?
The current challenges of sample supply & the impacts on the industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Not a Small World after All: Are Your Surveys Reaching the Right Audiences?
3 min read
MR that taps into a deep pool of populations reveals valuable insight.
Andrew Jones
VP, Customer Success at Cint
3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products
4 min read
Applying a “Behavior First” approach to purchase intent.
Olivier Blanchet
Chief Executive Officer at PRS IN VIVO
Set Up Your Centralized Insights Management Platform for Success
6 min read
Seven steps to successfully set up your insights management platform.
Emma Galdo
Director of Customer Success at Bloomfire at Bloomfire
How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages?
3 min read
Adapting to inflation while keeping consumers happy.
Olivier Blanchet
Chief Executive Officer at PRS IN VIVO
Overcoming the Most Common Barriers to Insights Team Maturity
5 min read
How to increase your insights team’s influence in your organization.
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Consumers and the Future of the 5G Wireless Communications Industry
7 min read
How will 5G benefit consumers, investors, businesses, & marketers?
Rudly Raphael
CEO/Founder at Eyes4Research
The Greenbook Podcast
The Wild, Wild West of ResearchOps
Discussing data democratization, ResearchOps, and more.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Five Key Principles to Improve Data Quality
3 min read
Helping market researchers prevent fraud and improve data quality.
Karine Pepin
Co-Founder at The Research Heads
The Greenbook Podcast
How DAOs Will (Re)Shape Research Organizations
The implications of Decentralized Autonomous Organizations (DAO).
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Carol Cunningham (BET Networks)
7 min read
Sitting down with VP of Consumer Insights & Business Strategy at BET.
Rudly Raphael
CEO/Founder at Eyes4Research
People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.
6 min read
The potential of digital humans to transform the survey experience.
Reg Price
Co-Founder at MirrorWave
Missing: Why Fractured Data Is Killing Market Research
4 min read
What does the massive consolidation in the MR industry indicate?
Catherine Gutierrez
VP of Marketing at MFour
Understanding Consumer Behavior and Habits through Frameworks for Change
8 min read
Varied frameworks from which to view change.
Sasha McCune
Director at Conifer Research
Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022
3 min read
How the recent chaotic years are part of a recurring cultural pattern.
Hunter Thurman
President at Alpha-Diver
The Greenbook Podcast
The World’s First D2C Product Testing Platform with Dana Kim
Innovations in product testing and market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Insights Teams Need to Focus on Communication Skills
2 min read
Learn why insights teams must focus on communication skills.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Trend for 2022: Meet the New Brand Tracker
3 min read
How MR firms can leverage ResTech to create reoccurring revenue.
Jamin Brazil
Chairman & CEO at HubUX
Determination, Versatility, Adaptability
5 min read
Three traits for organizations to embrace in an ever-changing world.
Jefferson Tukimata
Data Analyst
Market Research Predictions for 2022 (Part Two)
13 min read
Industry leaders’ MR predictions for the new year.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research Predictions for 2022 (Part One)
15 min read
Industry leaders’ predictions for 2022: growth, tech, and talent.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Bridging the Automation Gap to Meet Today’s Insights Demands
3 min read
How do we bridge the data collection and automation gap in MR?
Jessica Murdoch
VP of ANZ Sales and Customer Success at Cint
Is America’s Largest Minority Declining? The Future of Hispanic Identity
3 min read
A look at the Hispanic/Latino demographic in the U.S. and its future.