In this episode:

Lenny Murphy is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond.

The higher demand for data and stagnancy of supply has created a “perfect storm” of immense opportunity and considerable challenges for insights professionals…

 

We’ll explore:

• Data demand and supply gaps
• Differentiating research from marketing
• Privacy and governing the use of data
• Combating data fraud and hackers