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by Leonard Murphy
Chief Advisor for Insights and Development
Innovations in product testing and market research.
In our inaugural episode, GreenBook‘s host, Lenny Murphy joins Founder and CEO of Highlight, Dana Kim, to talk about the art of reinvention, her big plans for audience expansion in product research, and the future of the industry.
As a true visionary and strategic planner, Dana discusses how she’s built a thriving community of ‘Highlighters’ and landed her shortlist of dream clients amidst a global pandemic.
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Healthcare, Medical, and Pharma Market Research
Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
Ashley Shedlock
Senior Content Coordinator at Greenbook
Research Methodologies
Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Ashley Shedlock
Senior Content Coordinator at Greenbook
Inclusive Insights
Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research
Ashley Shedlock
Senior Content Coordinator at Greenbook
Ashley Shedlock
Senior Content Coordinator at Greenbook
Ashley Shedlock
Senior Content Coordinator at Greenbook
Consumer Behavior
Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
Ashley Shedlock
Senior Content Coordinator at Greenbook
Ashley Shedlock
Senior Content Coordinator at Greenbook
Research Methodologies
Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Ashley Shedlock
Senior Content Coordinator at Greenbook