Archive: emerging technology

2025 trends: AI, climate normalization, and political polarization shape society, culture, and global consumption. Explore key tensions and opportunit...

Explore the benefits of using VR as a qualitative research tool. Learn why it's valuable and discover practical tips for implementation.

Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...

News you need to know: Walmart is offering detailed online shopper data to enhance supplier strategies and improve customer journey insights.

Explore the impact of AI & Big Data on the Insights profession. Uncover the increasing importance of insights practitioners' skills in organizations.

Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...

Discover how businesses can unlock profitability by leveraging the metaverse in an exclusive interview with Jimmy Jean Baptiste Kernisant.

Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.

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Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

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Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....

Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...

Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...

Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organizatio...

We sat down with Pilar Bermudez, an insights professional at Gloria Alimentos Peru, one of the leading dairy producers in Peru, to hear her thoughts o...

Editor’s Note: The following interview features a Greenbook Future List honoree, Natalia Infante Caylor. The Greenbook Future List recognizes leadersh...

Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...

I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day.  I hope you find a few ideas here that are helpful…

Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be c...

Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context...

Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...

When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...

Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...

Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...

As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society...

Editor’s Note: Usually to end the year we post predictions from a variety of industry leaders. However, this year we decided to take a different tack ...

A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…

The concept of information technology began when the Egyptians and Sumerians created the world’s earliest forms of writing more than 5,000 years ago. ...

Nearly everyone will agree that business conducted in person is far more effective than via email or even the phone. In the past, technological limita...

How to integrate ResTech into your org.

Discussing iMotions’s acquisition and nonconscious measurement tech.

Critically examining the Billionaire Space Race and its impacts.

Additive manufacturing is almost synonymous with 3-D printing.

You can call smart tech lazy – we call it helpful!