data collection
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
5 min read
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Adding a Further Perspective: The Consumption Layer
2 min read
As analytics becomes infrastructure, the next shift is how insights are consumed: conversational, AI-driven, and built for faster human understanding.
Torbjörn Andersson
Global Senior Vice President & GM - Delivery & Market Research at Forsta
How AI Is Reshaping Market Research Without Replacing Human Insight
6 min read
AI is accelerating market research, but human insight remains essential. Discover why empathy, context, and judgment still give data meaning.
Johnbosco Ejiofor
Guest Author/ Blogger at PR 2day
Partner Content
The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.
8 min read
Synthetic panels built on validated human data reduce early-stage testing waste, helping teams extend the value of every research dollar.
Ali Henriques
Head of Market Research at Qualtrics
Partner Content
The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
6 min read
Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...
Evan Williams
Executive Strategy Consultant at Stravito AB
Karen Lynch
Chief Programming Officer at Greenbook
Data Is Not Neutral: Why the Assumption Behind Modern Research Deserves Re-Examination
4 min read
Data isn’t neutral, measurement shapes meaning. Learn how scaling data systems can narrow human insight and what leaders must do to stay accountable.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Why Data Quality Still Requires the Human Touch in an AI-Driven World
5 min read
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
Partner Content
Why Market Research Risks Losing Its Seat at the Decision-Making Table
5 min read
Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
Phil Ahad
Managing Director, Data at Cint
What To Expect In 2026
4 min read
What will insights look like in 2026? Ester Marchetti examines real-time insight, dynamic personas, ethical AI, and expanding influence.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
Storytelling: The Superpower Behind Insights Success
4 min read
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Brand Side Roles and Teams – A View of Today and What Is Ahead?
2 min read
AI is blurring lines between researchers and analysts. GRIT reveals analysts driving AI adoption while researchers uphold methodology and quality.
Alain Briancon, PhD.
Vice President of Research & Data Science Research Sciences at Dynata
Karen Lynch
Chief Programming Officer at Greenbook
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
3 min read
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Head of Market Research at Qualtrics
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
The Secret Life of Synthetic Data: Why It’s Taking Over Research
6 min read
How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy.
Ashley Shedlock
Content Producer at Greenbook
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
5 min read
AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
Tech-First, Client-Centric: The Full-Service Model Comes of Age
2 min read
Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Smarter Insights, Faster Pace: AI's Breakthrough in Market Research
2 min read
AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.
Ali Henriques
Head of Market Research at Qualtrics
Partner Content
Not Just Another Tech: Helping Deliver the Grit Report Year After Year
4 min read
New AI platforms promise to simplify research by cutting daily tasks—but do they truly deliver? Explore the real impact of AI on researchers’ workflow...
Torbjörn Andersson
Global Senior Vice President & GM - Delivery & Market Research at Forsta
Turning Uncertainty into Advantage with Insights in 2025
5 min read
In uncertain times, brands need insights teams to shift from reporting data to shaping strategy—blending tech and expertise for real business impact.
Thor Olof Philogène
CEO & Founder at Stravito
5 Examples of Quantitative Research Methods & When to Use Them
9 min read
Quantitative research uses stats to analyze data, uncover patterns, and test hypotheses. Learn 5 key methods and when to apply them for impactful insi...
Ashley Shedlock
Content Producer at Greenbook
Faster, Smarter, and More Affordable: How Technology is Revolutionizing Product Testing
Ensure product success with modern testing methods that leverage technology for faster, more efficie...
Greenbook Future List Spotlight: Joseph Wylie
7 min read
Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...
Karen Lynch
Chief Programming Officer at Greenbook
Decoding Consumer Behavior: The Algorithmic Metamorphosis of Market Intelligence
4 min read
AI and machine learning transform market research with predictive analytics, sentiment analysis, and personalization for deeper consumer insights and ...
The Greenbook Podcast
Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
5 Ways Real Customers Are Better Than Gen Pop for Making Billion Dollar Business Decisions
5 min read
Trust real users for research to drive better insights, save costs, and build loyalty. Learn why customer-focused studies outperform general populatio...
AI in Market Research Shines a Light on Research Itself
4 min read
Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.
Andrew Reid
CEO and Founder at Rival Group
Four Ways to Make Inclusive Research Lead to More Accurate Insights
4 min read
Boost research accuracy with inclusivity: focus on accessibility, multilingual options, varied data collection, and diverse teams for insights that tr...
Adam Probolsky
President at Probolsky Research
The Rise of Full-Service Research Suppliers
2 min read
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Why Fully-Integrated QualiQuant Projects Are the Future of Mixed Methods Research
7 min read
Explore the next step in mixed-method research with fully integrated QualiQuant projects, combining qualitative and quantitative insights seamlessly.
Ashley Shedlock
Content Producer at Greenbook
An Update on Walmart’s Data-Driven Revolution
5 min read
Explore Walmart's latest insights from the Inspire event. Walmart Luminate transforms into Scintilla, driving innovation in analytics for suppliers & ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
From Mergers to Metaverse: Exploring the Latest Industry Developments
Explore industry shifts, including major partnerships and mergers that enhance brand loyalty and dat...
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
Navigating Synthetic Data Wisely: Opportunities, Risks, and Balancing Innovation Responsibly in the Age of AI-Generated Insights
6 min read
Explore the use of synthetic data in addressing data scarcity while ensuring validation to prevent biases and inaccuracies. Balance innovation with et...
Crispin Beale
CEO at IDX
The AI Revolution in Market Research: 9 Trends to Understand
6 min read
Explore the future of data analysis with AI-driven market research tools. These tools offer rapid insights from diverse sources and optimizing decisio...
Hiral Rana Dholakiya
Digital Marketing Consultant at Preceptist
Primary Market Research Explained: WHY and How to Do It
8 min read
Discover the power of primary market research for your business strategies. Uncover valuable insights into consumer behavior, market trends, and oppor...
Ashley Shedlock
Content Producer at Greenbook
Tomorrow’s Business Today With an Intelligent Data Strategy
2 min read
Prioritize data ownership and platform selection for informed decisions. Stay competitive with a robust data strategy for AI integration and tangible ...
Torbjörn Andersson
Global Senior Vice President & GM - Delivery & Market Research at Forsta
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
2 min read
Discover the future of market research with chatbots and synthetic samples. Enhance insights, reduce costs, and overcome data collection challenges.
Kathryn Topp
Founder & CEO at Yabble
A Day in the Life of the Full Service Researcher. A Personal Perspective
3 min read
Uncover the trends in full-service research. Learn how technology and generative AI are reshaping the industry and positioning researchers for strateg...
Andrew Kelly
Product Marketer (and ex-researcher) at Displayr
A Question of Character: Adding Characters into Research
3 min read
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Are You Using Synthetic Data for Analytics?
4 min read
Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
Joel Rubinson
President at Rubinson Partners Inc
Finding Clarity: A Hybrid Approach to Market Size and Share Analysis
5 min read
Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize oppor...
Russell Carter
Southeast Asia Regional Manager at Dynata
Partner Content
Embracing the Unknown: AI and Market Research
3 min read
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
Ensuring Data Security in Online Market Research while using AI to Collect Data
4 min read
Gain knowledge on effectively securing AI-driven online market research data through the implementation of encryption, data minimization, and conducti...
Partner Content
3 Ways To Implement AI Into Your Market Research Today
5 min read
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Dr. Jannik Meyners
Director of Data Science at quantilope
Why the Sampling Ecosystem Sets Up Honest Participants for Failure
4 min read
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
Karine Pepin
Co-Founder at The Research Heads
Is a Sample Size of N=1000 Sufficient for Accurate Survey Results?
4 min read
“You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wonde...
Partner Content
Empowering Decision Intelligence through Enriched User Experience
5 min read
As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
What Marketing Can Learn from the Beautiful Game
6 min read
Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...
Sam Salama
Associate Director at Basis