Archive: data analytics

AI is everywhere—driving efficiency, analyzing data, and even creating ads. But with everyone experimenting, how do we navigate this rapidly evolving ...

Discover tools and methods for effective cross-referencing, helping retailers create dynamic, data-driven strategies that adapt to evolving market tre...

Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...

Understand the difference between Standard Deviation and Standard Error—key measures in data analysis that reveal distribution shape and sample accura...

AI-powered analytics revolutionize data analysis, enabling rapid insights, trend prediction, and efficient decision-making to drive growth and competi...

Syndicated data provides a broad overview of trends, whereas custom research delivers tailored insights that drive specific business decisions.

Discover how AI can revolutionize market research, boosting productivity, efficiency, and effectiveness for businesses. Unlock innovation and enhanced...

Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...

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Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

We, as humans, are making decisions every single day. While some are bigger than others, at each intersection we call upon all the information we have...

The value of differentiating between non, never, and lapsed users.

Text data can offer invaluable insight into a company’s performance.

Comparing Gens Y & Z to help with your product development.

When does misrepresentation of statistical outcomes turn into fraud?

Harnessing feedback from employees to improve your insights engine.

How can you use virtual collaborative platforms in your insights work?

What synthesis is, why it’s important, and how to do it in MR.

The potential of live-streaming for online marketing.

How to optimize your insights program using AI.

Introducing “atomic research” and how it benefits market researchers.

Introducing conversational surveys, or conversational AI.

The variable often missing from ad effectiveness measurement surveys.

Six steps towards connecting your NPS data with financial returns.

Diagnosing and solving the question of customer defection.

The Beta Distribution is key to estimating consumer preferences.

The Beta distribution should be in every market researcher’s toolbox.

Examining consumer perception via sophisticated text analysis tech.

Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.

Multi-Touch Attribution is hard work but essential in the digital age.

Are your B2B market research methodologies up to date?

Is customer-centricity being taken to an extreme?

Data doesn’t have any pure meaning; it must be interpreted.

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Writing strategic briefs, a guide from A to Z.

Valuable data from social media is there for the taking but the sheer volume can be overwhelming.

Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.