Archive: data

Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...

Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...

Walmart Data Ventures empowers suppliers with IHUT and Research Services, offering customer insights to drive innovation and product success.

The rules of “improv” are surprisingly relevant in the discipline of market research. Though the two are very different in nature and skills required,...

Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights.

Remembering the purpose of “insights” to guide us forward.

Seven steps to successfully set up your insights management platform.

How to mitigate the problem of data overload.

Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.

Investigating the use and security risks of smart home technology.

Lost Data is a Universal Business Challenge.

The model-based approach helps to understand drivers of human behavior.

Adopt the form factor of mobile to ensure questions.

GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.

Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.

The importance of pursuing the discovery and understanding of data.

A note on the importance of data, benchmarking, and more.

An insiders look into the data and analytics market leaders.

Declared data begins to take the spotlight from third-party data.

Better evaluate consumers with a combination of data sources.

Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough.

Wrap-up GRIT pulling the findings together and discussing larger implications for the industry.

Less is more for data visualization and storytelling.

An AI-enabled world requires transparent data collectors and informed citizens

Utilizing machine learning to understand data and customer behavior

Three case studies using data analytics to predict, identify and intervene in healthcare research

Visualizations guide for comparing the distributions of numeric data.

Companies are delivering business value by moving from data-driven to insight-driven.

How to leverage Data Management Platforms (DMPs) for insights

The New Information Economy creates an opportunity to use data to embrace change and better connect with customers.

Discuss five trends that will impact the face of market research in 2018.

Learn the five ways MR firms are overcoming challenges from industry change.

Old-school crosstabs have been made obsolete, thanks to three key innovations that have led to improved work processes.

Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.

Emily Fullmer discusses the multitude of benefits that an open-data platform could provide for your company.

Are researchers in good shape? Or, are we simply one of many industries being disrupted by web-based technologies?

We believe making data free and open needs to be guided to ensure high impact and meaningful engagement.

Jeffrey Henning summarizes Ari Popper’s panel discussion on data philanthropy at IIeX in Philadelphia today.

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.

How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson.

When we look at New MR, we see tools that are perfectly suited to support both sides of the marketplace.

Results from recent studies of online adoption and consumer usage of the channel. And, some new posts on innovation.