customer centricity
Building Customer-Centricity: The Key to Driving Growth
2 min read
Knowing customer needs isn’t enough—learn how customer salience brings insights to life, driving growth and deeper engagement within organizations.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Back to the School of Innovation Basics: Innovating Like a 5-Year Old
4 min read
Channel your inner 5-year-old to innovate better! Use Associating, Questioning, Observing, Experimenting, and Networking for deeper insights and solut...
Val Pastrana
Consumer Science Lead AMEA/Global at Sanofi Consumer Healthcare
7 Projective Techniques for Discovering Hidden Customer Goals
5 min read
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...
William Leach
Founder / Mindstate Group at Mindstate Group
How to Use Mystery Shopping Research to Improve the Customer Experience
6 min read
Discover the power of mystery shopping research in improving customer experience. Uncover service strengths and exceed customer expectations to boost ...
Ashley Shedlock
Content Producer at Greenbook
Primary Market Research Explained: WHY and How to Do It
8 min read
Discover the power of primary market research for your business strategies. Uncover valuable insights into consumer behavior, market trends, and oppor...
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Packaging, Innovation & Launching Insights at Olly with Liz Raukohl
Discover Liz Raukohl's career journey to Director of Insights. Learn how she merges cutting-edge research with consumer-centric practices for strategi...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi
Join us as we delve into the challenges of differentiation in a crowded market and uncover the significance of understanding broader customer problems...
Karen Lynch
Chief Programming Officer at Greenbook
Who is Kidding Who? Are You Really Customer-Centric?
3 min read
Discover how to empower agencies and insights clients with effective communication and marketing strategies for market research success.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Insights or Intuition? How Knowledge Management Improves Data Driven Decision Making
3 min read
We, as humans, are making decisions every single day. While some are bigger than others, at each intersection we call upon all the information we have...
Scott Litman
Cofounder & Managing Partner at Lucy
Human Centricity is Key to Customer Centricity
4 min read
Tech can help us achieve consumer and customer centricity in insights.
Thor Olof Philogène
CEO & Founder at Stravito
How to Get Customer Feedback from Gens Y & Z
5 min read
Comparing Gens Y & Z to help with your product development.
Indiana Lee
Freelance Writer at Indiana Lee Writes
GreenBook 2022 Future List Spotlight: Gareth Bowden
7 min read
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Gracie McKinstry-Smith
5 min read
An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Democratizing Research with Dovetail, the Next ResTech Unicorn
Discussing up and coming trends in ResTech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Designing a Research Team with Range
Discussing the creation and innovations of multi-disciplinary teams.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Making Surveys Human Matters Now More Than Ever
6 min read
Humanising survey research is key to improving survey results & data.
Emily James
Insights Marketer at FlexMR
Why Customer Loyalty is More Important than Ever
5 min read
Rising acquisition costs have led to brands’ customer-centric approach.
Ashley Lightfoot
Content Marketing Manager at Latana
CX Leaders – Your Expectations Are Too High!
3 min read
Is customer-centricity being taken to an extreme?
Ken Roberts
Chief Innovation Officer at Forethought
The Paradox of Rising CX Investment and Modest Improvements
6 min read
Should digital transformation constitute CX investment?
Ken Roberts
Chief Innovation Officer at Forethought
Less is Best in CX – Rationing Centricity
4 min read
Driving customer success through memorable experiences.
Ken Roberts
Chief Innovation Officer at Forethought
Classifying CX Initiatives – Part Three Retention
5 min read
Why your CX program should be informed by science for maximum ROI.
Ken Roberts
Chief Innovation Officer at Forethought
Classifying CX Initiatives – Part Two Competitive Parity
4 min read
Why you need to keep your offer contemporary to remain competitive.
Ken Roberts
Chief Innovation Officer at Forethought
GreenBook Future List Spotlight: Lance Worley
6 min read
GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.”
Greenbook Team
Being Selectively Customer Centric – Rationing Centricity
4 min read
Why no organization should pursue being entirely ‘customer centric’.
Ken Roberts
Chief Innovation Officer at Forethought
GreenBook Future List Spotlight: Mark David Alvarez
3 min read
GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.
Greenbook Team
Interview with David Roberts, CEO of SurveyGizmo
5 min read
An insider look into the C-Suite of SurveyGizmo.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Dangers of Turning Customer Centricity into Obsession
5 min read
The 3 risks of going from customer-centric, to customer-obsessed.
Maisie Furneaux
How to Center your Business Around Consumer Insights
3 min read
Learn the skills necessary to become a customer-centric organization.
Tallulah Thompson
You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day
12 min read
Recapture the passion that brought you to market research.
Ryan Barry
IIeX Asia Pacific 2018 Overview
6 min read
The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
The Business Value of Empathy
2 min read
Building empathy into your team’s workflow.
Zach Simmons
Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line
3 min read
Zappi enabled Keurig to release new products based on winning, customer-centric ideas
Stephen Phillips
How Real is Patient Centricity in Healthcare Today?
5 min read
The future of healthcare is changing with new technology that streamlines patient data processing
Prithvi R
How Structural Consumer Collaboration Enabled SONY Pictures Television to be More “C.R.E.A.T.I.V.E.”
3 min read
InSites Consulting is helping Sony become more creative and consumer-centric
Kristof De
Co Founder & Chief Executive Officer at InSites Consulting
Brush Your Teeth, Make Your Bed, Talk to Consumers
4 min read
Creating customer-centricity in your company culture.
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss
Why “Patient-Centricity” Requires Relationships
3 min read
Most conversations at healthcare industry conferences center around “patient-centricity.” Yet everyone seems to define it differently.
Corey Schwartz
Managing Director at C Space