Interview with David Roberts, CEO of SurveyGizmo

SurveyGizmo is one of those companies that has been on my radar for many years, but for whatever reason, I just never really got to know well. I had heard from many folks about the benefits of their modular, API-driven architecture and knew that they were the engine behind many different offerings, and I certainly recognized their position within the DIY platform segment, but it never went further than that.

That is why I was thrilled when earlier last year they began to engage in a more substantive way with the broader industry and reached out to arrange a chat with their CEO, David Roberts who had just assumed the role of a year ago. David gave me a good briefing on the company and through that conversation, I decided that there was an interesting story here on the evolution of the company and how they are working to differentiate themselves in the crowded SaaS insights platform space.

David’s background leading the CRM practice at Accenture gives him a unique perspective not common to most leaders of insights tech companies, who tend to be founders or entrepreneurs. He was brought in to be a growth CEO though, and he has some really interesting thoughts on what that may look like for not just SurveyGizmo, but the industry as a whole.

As always, these interviews are so leaders of companies can share their thought leadership and experience with others, as well as giving examples of what different companies are doing to achieve growth in a rapidly changing and dynamic industry.  This interview is a great combination of both goals being accomplished: there is much to be inspired by in the story of SurveyGizmo and David’s passion for the opportunities he sees for the company.

He also used Legos and Star Wars as examples in our discussion, which warmed my little geek heart to no end!

This interview was conducted shortly before the holidays last year, but we wanted to save it so more folks would see it. Now is that time. Enjoy!

Here are a few key exchanges that I think are particularly interesting (including a really nice analogy using Legos!) and give us a good sense of what is next for the company:

Lenny: You were a leader of the CRM Practice at Accenture before taking the CEO role at SurveyGizmo; is that CX focus what drew you to the role?

David:  This opportunity is a chance for me to really connect companies to their customers and to be way more customer-centric as I reflect back on all my days at Accenture in the CRM practice. We really were helping sales and marketing organizations run more effectively and those were the most customer-facing of organizations to really keep that customer feedback in the eye on the customer every single day. So I’m excited about being at SurveyGizmo to do that.