Archive: case study

Unveil the depth of human behavior with qualitative research. Dive into narratives and interpretations to find hidden meanings in market research and ...

Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...

How generations view the job market and their advice for you.

How different generations view the changing labor market.

Exploring how, when, and why we choose our religion.

People’s self-assessed happiness influences their survey responses.

PepsiCo’s brand research on its Frito product.

Digging into the social trends behind popular food delivery services.

Effectively communicating insights from a study across a business.

King’s Hawaiian turns to TapResearch’s Brand Insights solution.

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

We explore whether consumers can love brands, and, if so, how and why.

Generational POV’s on grocery store preference and frequency.

The recent Spotify controversy created a window of opportunity.

A 2021 study reveals the value of unsolicited customer opinions.

Happiness drivers across four generations.

Gaining insight into the changing behaviors of beer & spirit shoppers.

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Did Peloton mitigate brand damage after a poor product placement?

A case study focused on an insurance company’s advertising strategy.

Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.

Where scent and marketing meet.

Leveraging market research to design a highly specialized graduate academic program.

Mintel’s work with their client, Clif Bar & Company, to expand its brand globally.

The types of communications that Gen Z tolerates.

Bringing attitudinal and behavioral perspectives together for predictive power.

Is customer-centricity being taken to an extreme?

Build an insight community to use for products and industry research.

Compare how consumers felt about the brand from their competition.

IBM’s always-on approach anticipates their customers’ evolving needs.

How does human behavior impact pets?

Listening to voice of customer and employee empowered Experian Health.

Brand messaging that is relevant to their target audience.

Biometric behavioral research lab navigates COVID-19.

Target consumers’ experiences, emotions, and brand perception.

How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...

How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.

7 surprising insights into consumer opinion and behavior during COVID-19.

An in-depth look into the prevailing issue of survey fraud.

Addressing challenges in maintaining brand loyalty.

An analysis of an NFL team’s name, and its importance to the public.

Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.

Kantar drives sales lift for Vistar Media’s new product line

YouGov provided tracking insights for a television ad campaign

Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.

Kantar Millward Brown’s case study using creativity & engagement to develop a brand value proposition

LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.

ZappiStore utilized agile methods to test Hershey Canada advertising

Research Now and Carat’s real-time, on brand ad tracking.

Mobile, real-time response data to grow SkyTeam’s customer experience.