bias
From Panel to People: Practical Strategies for Building Inclusive and Bias-Free Research in 2026
6 min read
In 2026, research teams move beyond AI adoption. Learn how to build inclusive panels, reduce bias, and deliver more credible, representative insights.
Ryan Walton
Entrepreneur at Ryan Walton
From Ethnography to Augmented Cultural Intelligence: Is AI Redefining Qualitative Market Research?
3 min read
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
How AI-Led Conversations Help Reduce Social Bias in Qualitative Research
3 min read
By lowering social pressure, AI-moderated research creates private spaces where people speak freely and insights become more reliable.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
Eliminating Bias in Qualitative Research: Practical Strategies
5 min read
Explore how to reduce bias in qualitative research with proven methods for sampling, moderation, analysis, and AI support.
Ashley Shedlock
Content Producer at Greenbook
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
5 min read
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Navigating Personal Disclosures in Qualitative Research: To Share or Not to Share?
4 min read
Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...
Amy Spencer
Co-Founder at The Research Heads
Your Favorite AI Software Is Giving You Biased Content About Latin America
5 min read
Explore the issue of AI bias in cultural representation. Learn how AI models can perpetuate and amplify biases, especially for underrepresented cultur...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Think AI is Foolproof? Think Again! Who’s Minding the Data?
3 min read
Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...
The Greenbook Podcast
Leaning Into Discomfort, Empathy, & Comprehensive Insights
Are your judgements obscuring your consumer feedback? Empathy activist & CEO of Ignite 360, Rob Volpe, joins the GreenBook Podcast to discuss the powe...
Karen Lynch
Editor-in-Chief at Greenbook
7 Vital Questions to Include in a User Research Recruitment Screener
6 min read
When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
Interview with John Dick, Founder and CEO of CivicScience
20+ min read
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Lies, Damned Lies and Survey Research
5 min read
Data doesn’t have any pure meaning; it must be interpreted.
Terry G.
Partners at Customer Experience Partners, LLC.
Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering
6 min read
How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.
Sania Haq
Head of Research at AudienceNet
Diversity in Market Research: Get It Right or Get Left Behind
7 min read
To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.
Riaz Marzban
Managing Director at Ethnic Opinions
Four Ways to Make Research Truly Representative
5 min read
Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.
The Uses and Abuses of Stat Testing Marketing Data
4 min read
Joel Rubinson details the great risks if we abandon the use of stat testing of marketing data.
Joel Rubinson
President at Rubinson Partners Inc
12 Questions for Marketers
5 min read
Questions marketers can ask themselves to expose biases and assumptions that inhibit the marketing process
Kevin Gray
President at Cannon Gray
Everybody Lies.
3 min read
Move beyond biases to discover deeper, credible consumer insights.
Tony Costella
Getting to Know You: Employing Empathy to Holistically Understand Your Consumer
7 min read
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
Katja Cahoon
Managing Founder at Beacon Insight Group
Food for Thought: Challenges and Ideas for Addressing Bias
6 min read
If given the right tools, bias can be overcome.
Katja Cahoon
Managing Founder at Beacon Insight Group
Bias and the Election: What No One is Talking About
4 min read
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
Katja Cahoon
Managing Founder at Beacon Insight Group
Who is Doing Cocaine: Estimating Bad Behavior
4 min read
The Item Count method can be used to reduce the effects of social desirability distortion.
Michael Lieberman
Founder & President at Multivariate Solutions
How I Beat The Pundits and Predicted A Trump Presidency
4 min read
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
Allan Fromen
The Solution for Polling Accuracy: Less Logic, More Xenophobia!
3 min read
The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?
Nick Drew
Market Research: It’s Time To Put Up Or Shut Up
6 min read
Concerns about panel quality are hardly new. But they are now boiling over into the public domain.
JD Deitch
Chief Operations Officer at Cint
First, Psychology Studies – Is #MRX Next?
5 min read
What are the implications for market research of the results from the Reproducibility Project?
Z Johnson
Consultant at MRXplorer
Science is Dead – Long Live Marketing Research
5 min read
Research-on-research is a good thing, but not if we build our biases into the design.
Steve Needel,
Be Skeptical of Research Findings and Statistics Quoted by the Media
5 min read
You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use them.
Ron Sellers
Lazy Humans and the Privacy Paradox
2 min read
While we value privacy, the effort required to act is too great. We’d all be more mindful of privacy, if only it were the default option.
Allan Fromen
Is Bias Always a Bad Thing?
4 min read
Unbiased is better than biased, all else being equal. But all else is NOT equal far more often than taken into considereation.
Jeffrey Adler
Managing Director at Vault Consulting
Forward to the Future, Back to the Basics
5 min read
With all of the changes in MR, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.
Ron Sellers
Research? No Thanks, I’m Only Human! A Client-side Perspective
7 min read
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Neal Cole
Biasing Your Research by the Act of Doing Research
5 min read
One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.
Ron Sellers
Biased Research, No Matter What the Methodology
4 min read
It’s imperative to understand what type of skew your selected methodology may be bringing to the data.
Ron Sellers