automation
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
How AI Is Reshaping Market Research Without Replacing Human Insight
6 min read
AI is accelerating market research, but human insight remains essential. Discover why empathy, context, and judgment still give data meaning.
Johnbosco Ejiofor
Guest Author/ Blogger at PR 2day
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Digital Empathy: When Technology Stops Being Cold and Starts Being Kind
4 min read
Speed alone makes CX feel cold. Discover digital empathy, designing tech that builds trust, confidence, and inclusion beyond faster interfaces.
Lolitta Suffian
Senior Vice President, Customer Experience at Bank Simpanan Nasional
Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
6 min read
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
The Sea Change Is Here: Adapt or Get Left Behind
2 min read
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
The Role of Decision-Driven Insights
4 min read
Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.
Nick Graham
Founder at Vertemis
The Rise of Full-Service Research Suppliers
2 min read
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
The Automation Era: The Rise of AI in Qualitative Research
2 min read
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Laura Pulito
Vice President of Research at Recollective Inc.
The Importance of Automation for Knowledge Management
3 min read
No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...
Luke Burns
Director of Customer Success at Lucy
Using Data Science to Trust but Verify
4 min read
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
Is Research Having Its Own Creativity Crisis?
3 min read
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
Choosing Between AI Insights Platforms
7 min read
Four core questions to consider when choosing an AI insights platform.
Scott Litman
Cofounder & Managing Partner at Lucy
Our Future With Automation and Robotics
7 min read
The automation wave and how it benefits consumers.
Rudly Raphael
CEO/Founder at Eyes4Research
Five Customer Experience and Market Research Predictions for 2022
10 min read
Alchemer’s 2022 predictions emphasize the growing importance of CX.
Chris Benham
CMO at Alchemer
Bridging the Automation Gap to Meet Today’s Insights Demands
3 min read
How do we bridge the data collection and automation gap in MR?
Jessica Murdoch
VP of ANZ Sales and Customer Success at Cint
Understanding the Scope and Pitfalls of End-to-End Insights Automation
3 min read
Automating the data collection process can help companies.
Greg Dunbar
EVP, Enterprise Solutions at Clint
5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout
5 min read
Optimize DIY surveys to make them more effective and strengthen data.
Steve Wigmore
Director of Agile Solutions, Profiles Division at Kantar
Does Postal Still Have a Role To Play In Market Research Data Collection?
2 min read
Postal has a place when conducting market research data collection.
Martin Cawley
Associate Director at Sample Answers Ltd
Doing More With Less – Identifying Opportunities For Operational Innovation
3 min read
Operational innovation frees up researchers and resources to spend time on the things that matter most.
Shifra Cook
CEO and Founder at Particity
Automation vs. Uploading, How to Make an Insights Engine Effortless
4 min read
“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.
Dan Mallin
CEO at Lucy
How BMO Enhanced Marketing Decision Making With Automated Research
2 min read
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Methodify by
Three Trends That Will Define Market Research in 2021
4 min read
Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
Ensuring Data Quality Through Survey Design
6 min read
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
The Need for Speed Driving Data Visualization
5 min read
Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Pictures Speak Louder Than Words
5 min read
How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.
Steven Naert
Interview With Juan José Mora of Atlantia Search
11 min read
How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Microbrands and Macrostrategy in Market Research
5 min read
A piece by our editors, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.
Lenny Murphy
Co-Editors at GreenBook Blog
IIeX North America 2019 – Key Research Trends with Food for Thought
7 min read
Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
Joseph Chen
Insights Lead at Mondelēz International
The Robots are Coming: Look Busy!
5 min read
How do you thrive in an AI world?
Amy Knowles
Senior Vice President at research strategy group
A Market Research State of the Nation Review
8 min read
Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
The Future of Market Research and Insights is Passive Data Collection
4 min read
Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data
Christopher Boon
SVP of Enterprise Solutions Group at Dstillery
Artificial Intelligence and the Future of Marketing Analytics
6 min read
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Michael Wolfe
Gaining Insights Into Change Across Healthcare
4 min read
US healthcare changes are forcing change in healthcare research.
Steve Orlick
4 Things I Learned at IIeX North America 2018
3 min read
IIeX this year showcased themes that are changing research now.
Ray Fischer
The Future is Agile
4 min read
Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.
Leslie Albright
at Confirmit, Delvinia
How AI Can Amplify Your Marketing
8 min read
AI is leading a digital transformation for marketing and research in multiple ways
Maor Daniel
10 Ways Sample Companies Should be Using Automation
6 min read
Sample automation is a great potential tool for improving survey processes but is underutilized
JD Deitch
Chief Operations Officer at Cint
4 Reasons Business People Make Decisions Without Doing Research—and the Remedy
4 min read
Combining automation and industry proven methods for smarter, faster decisions
Peter Shafer
Business Consultant at RSSL Advisory LLC
Five Thought Provoking Take-Outs from IIeX Behaviour 2018
4 min read
Missed IIeX Behaviour last week? Get caught up with this overview of the event.
Dipesh Mistry
Senior Research Executive at Northstar Research
The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
4 min read
Combining sound theory & new measurement tools for market research success
Dr. Aaron
Founder & CEO at Sentient Decision Science
The Dark Side of Fairy Tales
3 min read
Discussion on the negative effect of AI and automation on the market research industry.
Steve Needel,
AYTM Automation Makes Research 3x Cheaper & 12x Faster
3 min read
Origin CBI adopted automation for their consumer motivation profiling tool
Lev Mazin
CEO at AYTM
JUST EAT Optimizes Advertising Through Quick Concept Testing
2 min read
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Janice Caston
EVP Marketing at Dynata
A Match Made in Heaven… and Other High-Dimensional Spaces
3 min read
Embraising AI as a tool to extract deep human insights and provide real value from big data.
Taejin In
What will happen to Market Research in 2018?
3 min read
Hottest topic, biggest disappointment, & rising threat in insights
Ray Poynter
Chair of the Professional Standards Committee at Esomar
GRIT Sneak Peek: The Top Challenges & Opportunities in Research
20+ min read
A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Programmatic Sampling: The Basics
3 min read
Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.
JD Deitch
Chief Operations Officer at Cint