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Mary Meehan
CEO Metametrix
In 1992, Mary Meehan co-founded the international consumer trend agency Iconoculture, developing the research industry's first theoretical framework for translating trends into practical insights. In 2015, Mary co-founded Metametrix, converting that qualitative process into the first and only text analytic platform to identify values and emotions in unstructured text and making first-party data an accessible and affordable insights resource.
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Data Quality, Privacy, and Ethics
How Values and Emotions Chart The Direction Of Your Business
7 min read
Examining consumer perception via sophisticated text analysis tech.
Latest from Mary Meehan
Consumer Behavior
Forces of Change: Exploring Our New Culture of Anticipation
7 min read
How Healthcare, Shopping, Technology, Financial Services, and Travel and Tourism are overcoming changes in the consumer and cultural landscape.
Consumer Behavior
Exploring Our New Culture of Uncertainty and Anticipation
6 min read
Insight into how consumer behavior has changed during COVID-19.
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