Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Michael Lieberman is founder and president of Multivariate Solutions, a New York consulting firm offering data science and marketing strategy.

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Deductive Reasoning and Effective Marketing Research
Research Methodologies

Deductive Reasoning and Effective Marketing Research

Learn about deductive reasoning, a logical process of drawing conclusions from premises. Statistics can support this process when data analysis and ev...

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The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?
Research Methodologies

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

When does misrepresentation of statistical outcomes turn into fraud?

Applied Behavioral Economics
Research Methodologies

Applied Behavioral Economics

Examples of behavioral economics in action.

Data Translators – The Must Have Role for the Future

Data Translators – The Must Have Role for the Future

Fusing predictive analytics with market research to offer cogent, compelling conclusions

Boosting Employee Retention with Predictive Analytics
Insights Industry News

Boosting Employee Retention with Predictive Analytics

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.

Applied Statistics for Restaurant Strategic Menu Choice
Research Methodologies

Applied Statistics for Restaurant Strategic Menu Choice

How statistical analysis can be used to determine actionable insights for clients.

Why Do Google Apps Want My Sensitive Data?
Research Technology (ResTech)

Why Do Google Apps Want My Sensitive Data?

Gmail case study on data privacy and app permissions

The Prediction – How Nate Silver Does It
Research Methodologies

The Prediction – How Nate Silver Does It

How to use Nate Silver’s probabilistic model for predicting elections.

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