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Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
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Burden-of-Illness Scales: Helping or Hurting?
8 min read
Burden-of-illness scales reveal patient impact beyond symptoms, but major flaws hinder diagnosis, treatment guidelines, education, advocacy, and cover...
Latest from Glenna Crooks, PhD
Complex Care Journeys Need a Better Map, Personal Network Analytics Can Help
6 min read
Expanding patient journey research to include personal networks reveals hidden support systems and unmet needs in care.
Can AI Emotion Analytics Enhance Personal Network Analytics?
6 min read
AI Emotion Analytics reveals hidden patient needs by analyzing emotional cues within personal networks—offering deeper insights into rare disease jour...
Personal Network Analytics Enhances Culturally-Nuanced Market Research
6 min read
Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for de...
Could Personal Network Analytics Help Create More Effective Influenza Immunization Campaigns?
6 min read
Discover how Personal Network Analytics can improve influenza vaccine messaging by uncovering insights to create more persuasive and effective communi...
A New Take on Side Effects: The Personal Network Analytics Lens
5 min read
Use Personal Network Analytics to position brands as superior, enabling premium pricing and market access in competitive markets or against generic co...
Introducing Personal Network Analytics
6 min read
Discover a new research tool that helps insights professionals analyze personal networks and understand the influence of connections on behavior and o...
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