Insight Storytelling & Data Narratives
As Lewis Carroll said, “Everything's got a moral, if only you can find it.”
Wednesday, Jun 3rd at 12:00 PM ET
Introductory Presentation by Greenbook + Tech Demos with Live Q&A
GRIT participants frequently lament how their good work fails to have business impact because stakeholders never encounter it or, if they encounter it, they don’t understand it. The deck gets forwarded. The dashboard goes unvisited. The nuance gets stripped out in the executive summary. Even with a clear narrative, the moral of the story doesn’t connect with stakeholders’ reality in a way that inspires them to act decisively.
Insight storytelling and data narrative platforms help close these gaps, helping teams structure findings into stakeholder-ready narratives, automate repeatable reporting, connect claims to evidence, and measure whether insights are actually being used. Some generate plain-language summaries directly from data. Others provide templated story formats, curated insight hubs, or interactive readouts to replace the static deck. A few track who viewed what—and when.
There is no single “insight storytelling platform;” research repository workbenches, narrative analytics layers, automated report production engines, CX reporting command centers, and more each have their role to play in transforming analysis into action. Each solves a different version of the same problem. Picking the wrong type of solution is a common and costly mistake.
Not every tool will fit every team’s workflow, budget, or maturity level—and the showcase and demos will surface those distinctions, not paper over them.
Who should attend?
- Insights & research leaders responsible for connecting with stakeholders to drive decisions
- Research operations & delivery teams looking to reduce manual effort
- UX & product researchers who need to make qualitative evidence accessible, searchable, & reusable
- CX & VoC program managers evaluating tools to standardize & scale stakeholder-facing reporting
- Analytics & data professionals needing outputs to be more actionable for non-technical audiences
- Research & insights buyers at any stage of the technology evaluation journey
Agenda
Class
12pm ET
20 min
- Insight storytelling & data narratives technology overview
- Types of solutions
- Key features
- Next frontiers
Learn more
Demo
12:20pm ET
20 min
You didn't get into insights to push reports across a finish line.
You got into it for the spark — the moment a customer says something nobody expected, and the room shifts. That spark shapes companies. That spark defines categories.
But the business doesn't wait. A question lands Monday. The business decides by Thursday. By the time research answers, the meeting's happened, the call's been made, and the customer's story never made it to the room.
AI Research Agents change that.
Meet Voxpopme Compass, the customer intelligence agent for the enterprise. Not a faster way to summarize. Not another copilot. An AI Agent that holds every customer conversation, past, present, and future.
Ask it questions in plain language. Surface the patterns that shift the room. Build the story the business can act on, the moment the question lands.
Join us on June 3rd to see how Compass helps you:
- Bring the customer's story into every decision.
- Build narratives that move rooms.
- Become the leader the business calls first.
- Tackle the real challenges insight leaders face every day.
Save your seat to see Compass in action.
Learn more
Demo
12:40pm ET
20 min
Researchers are no longer in the report-delivery business. They are architecting insights systems that put customer understanding in front of every decision. We'll demo how Marvin powers that shift: an MCP connector that makes research queryable in the tools teams already use, topic subscriptions that surface findings to stakeholders proactively, and dynamic insight reports that bring data to life with video clips, highlight reels, quotes, and charts, all linked back to source.
Learn more
Demo
1:00pm ET
20 min
The gap between what brands assume about their market and what buyers actually think is where strategy goes wrong. Maze Market Intelligence closes this gap without sacrificing speed. We'll demo how combining AI-moderated interviews at scale, expert synthesis, and a clear view of competitive perception and category entry points can help you know what to do next. Fast enough to inform the decisions happening now, rigorous enough to act on with confidence.
Key Takeaways
Map of the Landscape
See insight storytelling technology as a set of overlapping solution types with distinct approaches, strengths, and trade-offs.
The Features that Matter Most
Understand which capabilities are table stakes, which are differentiators, and which are still emerging.
What to Ask Vendors
Gain a clearer sense of your own requirements and the questions that separate genuine capability from polished demos.
All upcoming showcases
Wednesday, Jun 3rd at 12:00 PM ET
Insight Storytelling & Data NarrativesAs Lewis Carroll said, “Everything's got a moral, if only you can find it.”
Learn more
Register
to watch the best research tech in action: LIVE and ON DEMAND