Navigating AI’s Impact: From Insights to Industry Disruptions

Check out the full episode below! Enjoy the Exchange? Don't forget to tune in live every Friday at 12 pm EST on the Greenbook LinkedIn and Youtube Channel!

Episode 60 dives into the buzz surrounding the upcoming IIEX.AI event, which has already pulled in over 1,000 registrations—a clear sign that AI is the hot topic in the insights world. Karen and Lenny discuss the lessons we’re learning from early AI use cases and tease the latest "GRIT" report, which will track how AI is reshaping the industry.

They then turn to the fast-paced world of mergers, acquisitions, and leadership changes, all being accelerated by AI's influence. Noteworthy deals, like OvationMR and Dig Insights’ recent moves, highlight the growing competition between insights firms and traditional consultancies.

Wrapping things up, they explore how AI is revolutionizing data analytics and marketing, making research faster and smarter, and ultimately changing how strategic decisions are made across the board.

Many thanks to our producer, Karley Dartouzos. 

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Transcript 

Karen Lynch: Crazy. So hi, everybody. We are, full disclosure, recording a day in advance because of conflicts tomorrow. So we will not be coming to you live, even though we're coming to you live, but we're pre-recorded live. So I don't know what you call that.

Lenny Murphy: Yes. Well, yeah, I don't even know. That's like an existential thing. Which are we?

Karen Lynch: Which are we?

Lenny Murphy: Yeah, I know. We'll get to existentialism here in a minute, right?

Karen Lynch: Right. So for the record, for the day, It is 10 a.m. Eastern on October 10th. So 10, 10 at 10. So that's when we're recording. So we're only a day early, but you know, life happens. So, yes.

Lenny Murphy: So it's my fault. So apologies. We have a different conflict tomorrow. So a conflict.

Karen Lynch: So, and a little, little distracted, you know, Lenny, just to talk about, about, you know, current events, I have a sister and a niece on the east coast of Florida, and spent my morning calming my sister down, who hasn't heard from her daughter, who is on a first floor apartment in a, you know, so in an area that flooded in St. Augustine. So, so anyway, so lots of lots of good positive vibes going out to our colleagues in Florida, because there's a lot going on down there right now. It's after the, you know, on the heels of the last hurricane. For those of you who don't know, hurricanes wreak some havoc on Florida this month. So thinking about a lot of people right now.

Lenny Murphy: Yes. And, and continually are also our friends in Appalachia. We're still dealing with the aftermath of Helene. So everybody in the Southeast, you know, basically has been disrupted in some form.

Karen Lynch: Hang on friends, hang on, you know, we'll, we'll, We'll hope that this is behind us soon and everybody can start to recover, so.

Lenny Murphy: Yes, yes. So, but thinking of everybody, if there's something we can do to help, if you're one of our listeners, please feel free to reach out. Everybody pulls together and gets through these crazy times. And as we're having this conversation, there's also a level four geomagnetic storm that's supposed to hit today, which hopefully that just means everybody can see Aurora's Exactly.

Karen Lynch: Like a lot of people apparently can see that tonight, so hopefully, you know, getting out there as long as there's no clouds up there, I'm good.

Lenny Murphy: Yeah, yeah, with the naked eye. Yeah. Now, of course, we're leaving Kentucky and driving to Atlanta.

Karen Lynch: Oh yeah, you're out. You're out of luck. Well, the last time that was a good possibility for us here in Connecticut, like we drove up to get away from, you know, any lights. We kind of drove up to this farm, you know, maybe like, you know, 20 minutes north of us and couldn't see it with the naked eye, but we kept taking pictures and looking at our cameras. We were like, that's so cool. It was cool. You had a better situation going on, I think, because you have no lights.

Lenny Murphy: Well, yeah, but it was still just a camera, which is supposedly, even in Atlanta, we're supposed to be able to see via the camera. But in Kentucky North, we're supposed to be able to see with the naked eye. But anyway, so yeah, it's October.

Karen Lynch: It's October. Well, listen, the big news for us here at Green Book in October is our AI event. Our intensive yesterday was great. And next week, so the 14th and 15th, we have our main event, which is two days of content free to all please sign up. Karley, I don't know if you want to throw up the AI banner, or if you can when we're pre recording. I don't really know how that works. So we'll see in just a hot second. But anyway, just know that we're there. Our main event is next week. We're super excited. The content's going to be great. Anyway, and I think you could probably still sign up to catch some of the intensive on-demand, but it was some good stuff yesterday. Really great feedback.

Lenny Murphy: I heard nothing but good about it. So hats off to the team. And since nothing attracts a crowd like a crowd, I mean, we're well over 1,000 people registered for next week. I know. It's so cool. Should we get out the horse?

Karen Lynch: Yeah, right? I have my horse with me. Oh, I just stepped on a dog toy. That was a dog toy. Yeah, the horse is here unbruised at the moment because well, there's still the bruises on this side. But if we hold it this way, yeah, the horse is here. What I find interesting about it also, though, is, you know, we were talking about this on a call yesterday afternoon, a leadership call about, you know, I moderated a brand panel, three different brands across three different industries talking about where they are on the adoption curve, and kind of giving permission to everybody to be wherever they are on the adoption curve. And I think, you know, one of the, one of the points I wanted to make yesterday that I did make was, it's all successes when you're in that learning, on a learning curve. Early, early use cases, even if they aren't wins for you, you're still successful because you're learning from them. And I think that's the big thing about it, like, you're successful no matter where you are, as long as you are on it, as long as you are getting on the damn horse. You know, anyway, So just good stuff all around. And the fact that there's still over 1,000 people who are not bored with this topic yet, who are not over it, is so telling to me that people still need to learn. But where are we now, right?

Lenny Murphy: Right. Well, on that note, a little shout out. Well, Grit is going to be coming out here really quick. It's actually all written, guys. We're just prepping it for publication. And guess what the dominant theme is, across the board, in every topic we explore. And some pretty, since, you know, this every 6 months, we're tracking the adoption. And yeah, it's way different. So as far as, you know, this, this Moore's curve continues, and we're tracking that within the data. And, and to your point, we continue to see people getting on the horse. So hopefully, we'll stop being able to ride that poor horse.

Karen Lynch: We're not feeding it now. We're just riding it, riding it, riding it. Yeah. Anyway,

Lenny Murphy: Well, all right. So let's segue into existential AI.

Karen Lynch: Oh, my gosh. So, and I mean, I can't even tell you, like, I laugh out loud at the kind of stuff that we're sharing here. It is not necessarily, it's, you know, making a mental, mental, mental leap from what we're about to share with you. But there was a thread on Read.AI that Lenny found. I don't know how you found that. Anyway, deep, deep, it just circulated, I suppose. Anyway, a thread on Reddit where the podcast hosts, notebook LM podcast hosts, so I think last week or the week before we talked about these, you know, AI podcasting. And these hosts explore the fact that they have found out that they are AI and not human. Now, Karley, that's the first, I don't know if you can see that link, read more there, but the reality is when they have this conversation, it was a hack, it wasn't, It wasn't real, right? But somebody figured out how to jailbreak the notebook LM, you know, this, this thing. So it wasn't an attempt to fool anybody. It was an attempt to be funny. Um, but gosh, it's hilarious. So you, you listen to these robots, accepting the fact that they're not real anyway.

Lenny Murphy: I don't know what your take on it was, but yes, I just, you know, that on the heels of just a week or so ago, there was ShoutGPT, initiating conversations with people. Oh my goodness, oh my goodness. And now we have these LMs that are so good at mimicking, being a human podcast host, that they had a very difficult time actually acknowledging that it was a bot and not a human.

Karen Lynch: There's this one line, so spoiler alert for everybody because I'm going to say it out loud. There's this one line early on in this recording where he says, I needed to call my wife. I was like, Oh, that's so funny because now I'm having all of this, you know, all of this dissonance in my head about like, okay, it's a robot. He doesn't have a wife. Wait. He said he needed to call his wife. So funny. Anyway, I have a friend to listen to. It's super fun.

Lenny Murphy: Really is. I think that it may be time to dig up the, uh, the, uh, the Steven Spielberg movie, AI. I mean, because here we are. Here we are. Living in that world.

Karen Lynch: So funny. So yes, a little levity to start off the conversation about all that's new in the world. And there's a lot that's new today. There's a lot that's new. There's a lot going on.

Karen Lynch: I'm going to ask you to talk about some of this M&A activity. But first, I do want to shout out, we don't have a lot of, you know, details to share, but we got an email from our friends at Faze 5 who are launching their brand new positioning, and it's called Drive Bold Decisions, and they have a new kind of brand communications practice for it. There's no link here for this because they emailed us the text, but just hats off, kudos to you, and keep things coming into that email, theexchangeatgreenbook.org, because we are checking that now regularly to see what's coming our way, and hopefully if it fits, we're going to be sharing it. So anyway, hats off to you phase five.

Lenny Murphy: Yeah, absolutely. And yeah, it was a busy week with, uh, uh, MNA and partnerships and product launches. And, um, let, let's set the stage. Cause we're not going to go through, we're going to, there's so much, right. We're going to just kind of read out, give shout outs to all of these things. Um, but, but let's set the stage for a second. We're in Q4. Um, which is pretty common for there to be deals happening during Q4, a lot of push to try and get things done for tax reasons and, you know, budgets and all that good stuff. So no surprise that we're seeing an uptick in M&A activity. But, so uptick in M&A activity, uptick in senior leadership changes. I don't think we caught those here on the list, but there were a lot of those as well that, that popped. And lots of new product launches. What's the common theme across those? It's, this disruption, AI driven disruption, predominantly changes in the market structure and dynamics. And we're seeing all of the strategies. Yep. And we're seeing all of that play out with these public announcements of things. So let's, let's, let's go deeper. Through a couple of the shout-outs. Let's do the M&A stuff first. So OvationMR, you know, led by Jim Whaley, so a shout-out to Jim. Acquired Ethos, CIMAC Solari, I'm sure that you know CIMAC, Karen, from all your QRCA activities. Yep, so they acquired Ethos, enhancing capabilities in mobile-first UX, CX, and EX feedback platforms. And Ethos was very, I mean, early, gosh, I mean, CMAC was doing this 10 years ago, more than that, right, with mobile embracing mobile for ethnographic research. And if I recall correctly, he built that primarily to meet the needs of Stan at Coke. If I recall correctly, that was the genesis of building the Ethos app. Anyway, you know, so early, early building of that type of platform now, you know, part of the ovation. Uh, so very cool to see two companies come together, uh, with those capabilities. Um, a little more on the, the, uh, private equity side, dig insights continues to make acquisitions.

Karen Lynch: Uh, this one with, uh, acquiring EBCO trends, um, like EBCO trends, they have, they frequently exhibit, they are, to me, they are a really dynamic partner because they, you know, this trend work that they do with Digg, I think is really interesting because that's, anyway, I love all, I love both, you know, the work of both of those groups. And I just love the reports that Epco shares and what we've seen on stage from them. You know, I am so drawn to trend work. Anyway, I think it's great to fold that consulting offering into what they're doing at Digg. I think that one's really exciting.

Lenny Murphy: Yeah, it really and it's interesting to see, you know, we focus so much just on the tech type of mergers and acquisitions. But, you know, Digg, even though they, you know, do have their technology platform, which everybody loves, also wrap around these full services, you know, trend consulting, etc, etc. There's absolutely I think it's really interesting when we see the shift away from, so actually I wouldn't even say that full service is the right way to describe what Dick's put together. I think it is insights consulting in the pure term.

Karen Lynch: I'm like, I know we've talked about this before that it's been in some of our data, maybe it was the last great wave, but you know, that shift towards, you know, your full service research provider, to become strategic consultancies. That's why Insights companies are competing with the likes of Bain or Accenture or Deloitte or whatever. You're competing with these consulting agencies because Insights has to inform strategic decision-making right now. So what else do you need to inform strategic decision-making? And it might be trend research or it might be all of that kind of predictive analytics work. You're not just It's not just about the consumer insights or the data. It's other things that are all filling a funnel of how these C-level executives make decisions right now. And trend casting, that's a big deal. So I think it's a super future for them. I like it. I like it.

Lenny Murphy: I think so too. And we continue. So we've talked for years, not just on this show, but from Greenberg's standpoint, that there's the spectrum, which we've characterized as service-led And on the other side, tech-driven and service-led. And there's a spectrum, you know, on how far they are. I think Digg is a fantastic example of that, you know, service-led, tech-driven, their upside platform, you know, that they developed, while we also see this, you know, continual shift as well on the, on, you know, the tech-first side. And that's just the way the industry works. So, yeah.

Karen Lynch: About this next one, because I acquired a call platform called tactics, tactics, help help tactics, helping them enter the French market. So another example of let's do something to enable us to serve a global audience or further, you know, enlarge our global footprint. And, you know, if we don't have that expertise, let's partner or acquire somebody who has it.

Lenny Murphy: Absolutely.

Karen Lynch: You know, let's, let's make that a little easier for us, because we know how overwhelming it can be to broaden into a new market, right? That's, anyway, good stuff.

Lenny Murphy: Absolutely. And shout out to Vivek Bhaskaran, the CEO of QuestionPro, right? Vivek has a real gift of finding smaller companies and doing really interesting M&A deals with them to keep expanding their footprint from a capability standpoint and geography. So it's been a really interesting strategy watching QuestionPro for years on, you know, doing it their way because they're not a big private equity backed, you know, they're not a big venture backed, just very organically and methodically doing deals like this. So all of you out there that are thinking, oh, you know, I have to raise a bajillion dollars to do things. No, no, there are absolutely paths to do things organically and QuestionPro is a good example of that.

Karen Lynch: Not an acquisition. Let's segue into these partnerships, right? Because, because you don't even have to like, you know, do it a different way. You just partner with the right person, right? So I know you have found these CINO International partnering with Comcast Advertising for measurement solutions. So, you know, what makes something like this is actually kind of a question. What makes something like this different from just partnering for a project, right? This is a full on ongoing commitment partnership, you know, versus just hiring them?

Lenny Murphy: Yes. So, well, this is about data. So, Syno, you know, shout out to Jaque and his team that have put this together. And I'm sorry, I have to cough. Excuse me. I felt it coming on, and I knew I was not going to be able to stop it. Yes. Sorry, I should have muted. My apologies.

Karen Lynch: You don't have to apologize for coughing. It's one of those things. I tell people all the time, there are big things to apologize for. You cough, you don't have to apologize for that. That's just you doing you. Unnecessary apologies are one of those things for me. There's lots, Lenny.

Lenny Murphy: The lots I should apologize for that I don't? Coughing is not on that list. Okay. All right. I appreciate that. I missed last week because of this flu, and I still have a little bit of a lingering cough.

Karen Lynch: Oh, absolutely. Yes. What were you talking about? International? Yes, yes. Sunner International.

Lenny Murphy: Yake and his team built a new model for the panel, but that's an oversimplification. It's really about building data lakes that are respondent-driven. And so this is part of that relationship of linking to kind of an attribution. Standpoint of getting to, you know, individual level attribution now with Comcast to look at advertising.

Karen Lynch: Yeah.

Lenny Murphy: So, so very interesting. We continue to see that merger of stop thinking about the research project, start thinking about the data asset, connecting the data asset to give kind of an omni channel view, particularly around media. And that's, that's what they're putting together. Um, and, and pretty big deal for Comcast, you know, so it was not the biggest company in the world. Um, the, uh, sort of small, but mighty, uh, not that small anymore. Um, but engaging with companies like, like Comcast advertising to, uh, to get that, that media measurement. So, yep. Hats out to them.

Karen Lynch: Now you saw Claritas and, uh, it's just again, and it's this like Claritas partnering data bricks, but also in the data space. So here's what's interesting. And I want to connect the dots for these two, you know, why these kind of stood out to us. You know, this one's about securing data sharing, right? So yes, enhancing marketing insights, but there's something about this data security. And, you know, to your point, data lakes, like there is mindful attention towards what we need to do to take care of our data? And is partnership, you know, is partnership of the way, not just to leverage the data, but also protect the data and maintain data integrity. And I think that's what's kind of jumping out at me is the idea that that is an area of focus. And if you are a data collector and you haven't shored up your processes, look at who you might be able to partner with to make sure that you've, anyway, that's where my head is like, make sure you've got some solid operations in place. And if not, leverage the expertise of somebody else to bring it to you because it's mandatory, right?

Lenny Murphy: Yeah. And I think what's interesting there is we see these larger plays on the marketing analytics side of things, right? That's where I think, yeah, this fits. But the wall between marketing analytics and insights analytics is certainly going away. So I think that if you're, again, sitting on a lot of data in the insights industry, you're a panel company, something of that nature. Then these are the type of companies we should be looking at partnering with as well. Yeah. So like Databricks, big enterprises, you know, secure solutions, because that's what they built their business on. So cool stuff.

Karen Lynch: All right.

Lenny Murphy: And then a whole bunch of product launches, a whole bunch of product launches, like all of them.

Karen Lynch: I don't know. Every time we turn around a new product launch, so rifle through you should rifle through, you know, a lot of these or or I can pick up you can share and I'll share.

Lenny Murphy: So Well, do you know this, the team at CMB?

Karen Lynch: Not, I mean, not personally, not, I don't know, you know, who's there currently. I've met some folks before, but not currently.

Lenny Murphy: All right. Well, so Chadwick Martin Bailey, CMB, full service, more of the strategy consultancy side of things on the Insight space, now launched their AI plus HI solutions, combining AI with human expertise.

Karen Lynch: So Spoiler alert, right, right to grit?

Lenny Murphy: Well, yes, yes. I mean, so there's a really great example, you know, of a human consultancy side that is embracing AI and looking at how they can leverage that to enhance that, that strategic human component. So they're productizing that, which is the right way to do it, thinking about how do you leverage these tools? And a more infrastructure level. Overall, at least that was my take. So shout out to them. Our friends at Brock's, which full disclosure, I am an advisor. There's a quote in their press release from me on this about being kind of the holy grail. And I met it, their oracle of opinion, which the gist is they collect a whole bunch of data and they've created some really sophisticated AI that can mine that data in, uh, they call it shadow sample. Uh, but we can also think about the synthetic sample to be able to answer any question there, even though the original source was around brand, you know, their core product was around, um, you know, brand tracking and, and, uh, and measurement. They collect lots of other stuff and they have built this, this whole system to be able to interrogate it, uh, with the idea that. You ask the question from the existing data. And then if you don't have the answer in the data set at the respondent level, then you go out and get it. And then you bring it back. And it's creating this cycle, this full cycle of research. And we'll get to that. Actually, let's go ahead and touch on FuelCycle with their Autonomous Insights launch. Well, same basic idea. FuelCycle is, they don't own the panel. Channels per se, but they have lots of communities and leveraging, interrogating the existing data that's housed within the platform. And then, you know, recommending new research to fill in the gaps of information and build off of it. Guys, this is where we've been going for a few years, certainly the last two years. These companies are now out there.

Karen Lynch: You know, it's interesting. I want to just make a connection in my brain right now. So one of the things we talked about this yesterday at our AI event was, at the very least, people should be interacting with AI, uploading PDFs, heavy lifts, and interacting with it, asking questions about it. What's in here? I'm not going to read this 100-page PDF, but what's in here? Let me ask you questions. That kind of interaction with data, thanks to the help of AI, having a conversation with your data. And so I think that it's pretty cool to see these product launches, because that's what the need is. The need is, how can I, as a person, interact with my data to understand it, see where the holes are, see what research I still need to do. It's going to make for better researchers all around. I love these.

Lenny Murphy: Absolutely. And it doesn't, you know, so I hear that, and a part of me is like, well, I shouldn't be able to dig into the data. Abso-damn-lutely, But to have the ability that, you know, I'm a, I'm, I'm a marketer, uh, and I just need to understand the instance of a population of people who buy this product. I can go through all the cross tabs or go through the traditional kind of how things were to find it within, you know, my systems or my data repository. I can ask the question, you know, and then prompt from there. Now I want to know what's going on with this product. To dig deeper and move into things. And, and that, that, that's why I, with the Bronx, I called it the Holy Grail, this concept that they are putting together, and that other companies are all doing as well. This always-on cycle of research, leveraging what we have far more efficiently, creating new information. That's it, it's very, very cool.

Karen Lynch: Yeah. I also want to say one more thing, and then we'll talk about some of the rest of One of the other big takeaways for me from yesterday was, again, one of the brand side speakers mentioning that because of where they are in their adoption curve, they are relying on their current vendor partners. These are the people I work with. I want them to be innovating because I want to try the new technology with somebody I already trust. They are not necessarily gambling on the brand new partner, but they are like, okay, please, I trust you. FuelCycle, we've been working together. I like what you're doing. Tell me more. They've crossed our trust hurdle. That's what all of the vendors and suppliers in the industry need to be thinking about is, this isn't necessarily just a way to get new business. Sure, but it's a way to shore up the business you have for people that were expected of you.

Lenny Murphy: Absolutely. Absolutely. 100%. I'm so glad you said that.

Karen Lynch: Yeah. Yeah.

Lenny Murphy: And that's why it is cool to see the innovation. Yeah. Well, look at RIP. Fuel cycle, we've mentioned. Established, been around for a long time. Also, a newer company, Brock's, emerged as well. And that's kind of the virtuous cycle of research, right? We have more established companies doing cool stuff. We have new companies that spur the established companies to do new stuff. Eventually, they're all going to get bought.

Karen Lynch: Jumping down to even how the big players are in the game. So the last one on our kind of list here, which and then we'll go back up to Luna unveiling Q probe, which is an AI powered conversational tool. Like that, to me is the perfect example of how Luna is like, we'll do this. And to me conversational AI is for you and I already like Yeah, yeah, yeah. Yeah, conversation AI, we got that. It doesn't even seem like the latest, greatest tech right now. But it's table stakes for Luna, they have to have that now they have to have that product offering.

Lenny Murphy: So absolutely. And we should point out that as part of the saloon is a survey based company panel company survey based. They're transforming away from the survey.

Karen Lynch: Yeah, yeah.

Lenny Murphy: So yeah, so that's, that's a big deal. That's a market signal. Everyone is paying attention. Yeah, super interesting, right? Yeah, yeah. And we saw a couple more. So Arrival Technologies Reach 3, the launch, the Voice of the Market, which is a mobile-first conversational AI solution, and new audiences with more panel integration into that, so allow for greater access. We're seeing that happen a lot, too. Lots of partnerships to extend access to more data to more respondents. So shout out to them. The LoopMe, their brand outcome score, predictive media scoring. So that's a piece of things as well before you even ask the question to respondents to run it through the existing AI data and score it. Now an early stage process.

Karen Lynch: The possibility around predictive analytics, you know, and, and to me, it suddenly feels, as somebody who doesn't, you know, not a data analytics background, kind of human, but the idea that I now have assist for some of this predictive analytics, I think that, to me, that's one of the more useful use cases. And the one I'm really intrigued about for next week is to kind of listen in on people talking about that. Because don't we all want to have a crystal ball into the future? Aren't predictive analytics really helpful for that. Now we might have some assistance with predictive analytics. And, you know, especially for advertising. Right. I just think that anyway, pretty neat stuff is.

Lenny Murphy: And to be clear, what is all of that? It's based on the data. Right. So I don't know the details. I haven't talked to them. But my assumption is that there is a normative database. Yeah. Underneath this. Yeah. That is around media scoring. Yeah. And they've layered AI to make that very simple and easy, like we've been doing a visual intensity for years, you know. And it doesn't replace research. But imagine the efficiency of that early creative process. Yeah, that before you go out and spend a bunch of money to really test and we do need to do that.

Karen Lynch: But you can run through here and optimize it and then well and it allows it allows for human intelligence to get higher because we've got we're not we don't have to necessarily be as in the weeds if we're getting an AI assist you know then our brains can be operating at that higher level that they need to get to so it's like we're all gonna be higher I'm so jazzed anyway absolutely absolutely and for our longtime listeners you

Lenny Murphy: I know that recently I got over my fear of AI. What was the Dr. Strangelove tagline? Remember the movie Dr. Strangelove? Got over my fear and learned to love the bomb. It was about nuclear war. Anyway, it's kind of the same thing. I have fully embraced AI now, and that's what I am experiencing. It's raising the bar for me. So it's taking out a lot of the drudge work and freeing me to think. Um, and, uh, on the things that actually really matter. Um, and that's what we're seeing in all of this. So anyway, yeah, a lot to cover.

Karen Lynch: Yes. No, I'm, you know, I, you know, I've said a million times, I'm glad you're in the club because it's super fun. So it is, I actually, I've, I've, uh, I've even taught Luke Hofstra a thing or two. Yeah. Well, there isn't a day that goes by that goes by. By that I don't, I mean, I have chat GPT opened, you know, for the entirety of my workday. We are very good friends. So, um, and all the other ones for that matter too. I'm, I'm using, anyway, I use a lot of them. I couldn't possibly do the work that I do without it at this point. That's a very, I'm already there. I can't possibly, so it's too much to do and it's the assist I need.

Lenny Murphy: So do I. I'll give a shout out max dot AI. I love it. It's a, it's an embedded, my Chrome browser and I get access to all of the models. Yeah, that's just me paying for one. It's 20 bucks a month and unlimited usage. I can pick and choose whatever model I want for whatever. Yeah, yeah, that's what I'm doing. It's very cool. Good resource share. Yeah. Yep. Anyway, yeah, that's our show. Have a great weekend, everybody. And we'll see you next week. I hope we actually see you next week at our AI event. So we'll make sure that we get that link shared with you.

Karen Lynch: And we'll see you in the chat boxes for that main event. And then we'll see you again on Friday.

Lenny Murphy: Yep, all right, bye everybody, take care. Bye.

Links from the episode:

Reddit thread explores existential angst as NotebookLM podcast hosts discover they are AI, not human 

OvationMR acquires EthOS 

Dig Insights acquires Ebco Trends 

QuestionPro acquires qualitative research platform Tactix 

Syno International partners with Comcast Advertising to offer a TV advertising measurement solution 

Claritas partners with Databricks to revolutionize secure data sharing and enhance marketing insights 

Chadwick Martin Bailey (CMB) launches AI+HI™ Solutions 

Brox.AI introduces the Oracle of Opinion 

Fuel Cycle unveils Autonomous Insights 

Toluna unveils QProbe 

Rival Technologies and Reach3 Solutions launch Voice of Market 

LoopMe debuts Brand Outcome Scores (BOS)