Archive: survey quality
Suzy
Surveying the Future: Thoughts on Market Research in the Digital Age
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strategies.
By Steve Seiferheld
Out With the Old, in With the New: The Trouble With Surveys, and the Next Generation of Market Research
Discover the groundbreaking solution to the challenges in survey-based market research. Learn how to fix the brewing trouble with our innovative appro...
Kate Bunton
Director of Operations at Orchard Insights
Partner Content
Embracing the Unknown: AI and Market Research
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem
Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industr...
Karine Pepin
Co-Founder at The Research Heads
A Complete Guide to Significance Testing in Survey Research
Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.
Without Sample Strategy, Your Research Stands for Nothing
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...
Brian Lamar
Vice President, Insights at EMI Research Solutions
Too Good to be True: How AI is Impacting Data Quality
Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful a...
Don’t Forget About the Respondent Experience
Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...
Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight
Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...
Karen Lynch
Head of Content at Greenbook
How to Secure Budget for Your Insights Engine
One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge
In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...
Karine Pepin
Co-Founder at The Research Heads
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How to Improve Your Survey Data Quality
Data quality control is at the heart of good information The most trusted market research technique for product feature and pricing optimization is ca...
Miklos Kremser
Head of Marketing at Sawtooth Software
Quest Mindshare
Data Degradation Factoring as It Relates to Respondent Engagement
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in…
By Greg Matheson