storytelling
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Karen Lynch
Chief Programming Officer at Greenbook
Storytelling: Turning Insights into Business Impact
3 min read
More data, less action. As AI speeds analysis, insights are shared then forgotten. Learn how to turn insights into real business decisions.
Thor Olof Philogène
CEO & Founder at Stravito
Karen Lynch
Chief Programming Officer at Greenbook
Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights
4 min read
Future List Honoree Dan Parker-Smith shares how video storytelling, creativity, and collaboration are transforming insight communication in MRX.
Karen Lynch
Chief Programming Officer at Greenbook
Feranmi Muraina on Curiosity, Clarity, and Leading Insights in the Age of AI
5 min read
Future List Honoree Feranmi Muraina shares perspectives on AI, bias, leadership clarity, and the skills shaping the next generation of insights profes...
Karen Lynch
Chief Programming Officer at Greenbook
When Story Becomes Strategy: A New Lens for Journey Mapping
6 min read
Customers experience journeys as stories, not workflows. Learn how narrative psychology improves journey mapping and builds trust.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
4 min read
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Content Producer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Storytelling: The Superpower Behind Insights Success
4 min read
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Becoming the Strategic Advisor
5 min read
Researchers can reclaim their voice and leadership amid industry upheaval. Learn strategies to stay relevant and lead the future of insights.
Adam Stanley-Smith
CEO at Meaningful
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
5 min read
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
5 min read
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
Kristian Aloma
Founder and CEO at Threadline
Between Respect and Representation in the Latin American Market
5 min read
Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.
Melody Sciumbata
Greenbook Future List Spotlight: Sam Watson
Sam Watson, Insight Manager at STRAT7 Researchbods, shares how sports, simplicity, and passion for p...
Greenbook Future List Spotlight: Alfred Wahlforss
Discover how 2025 Future List Honoree Alfred Wahlforss blends film, empathy, and curiosity to redefi...
Greenbook Future List Spotlight: Natasha Ward
Natasha Ward, Associate Director at Acacia Avenue, explores insights, climbing, and storytelling—emb...
Navigating AI, Growth, and Mentorship in Market Research with Dyna Boen
Dyna Boen explores AI's impact on market research, Escalent's growth, and mentoring future researche...
Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani
3 min read
Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.
Colin Wong
Principal Consultant at Insights Heroes
Greenbook Future List Spotlight: Jasmin Goodman
3 min read
Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic stor...
Karen Lynch
Chief Programming Officer at Greenbook
The Difference Between Narrative and Story in Branding and Why You Should Care
4 min read
Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...
Kristian Aloma
Founder and CEO at Threadline
A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research
4 min read
Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visua...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Pressure Point: The Crucial Role of Conflict in Data Storytelling
4 min read
Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful ...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Right Stuff: How Stories Turn Data into Action
4 min read
Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Show and Tell: Creating Connection with Storytelling
4 min read
Don't let your data go unnoticed - learn how to effectively communicate your insights through storytelling.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Power of Stories: Why Market Researchers Should Embrace Storytelling
4 min read
Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Greenbook Future List Spotlight: Nathania Christy
5 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Nathania Christy. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Chief Programming Officer at Greenbook
Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!
3 min read
Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...
Garth Viegas
Managing Director, Americas at Analytic Edge Pte. Ltd
GreenBook 2022 Future List Spotlight: Dana Kim
4 min read
An interview with 2022 Future List honoree Dana Kim (Highlight).
Karen Lynch
Chief Programming Officer at Greenbook
How to Extend the Reach of Your Insights With Data Storytelling
6 min read
How to hone your comms skills to help make your insights impactful.
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Storytelling is Not Just for Reporting: How to Storify Your Survey
4 min read
Applying storytelling to not only data analysis, but survey design.
Karine Pepin
Co-Founder at The Research Heads
Building Your Fame Muscle: A Workout for Qualitative Researchers
4 min read
The top skills needed for a Qual Researcher to excel in the industry.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Why Insights Teams Need to Focus on Communication Skills
2 min read
Learn why insights teams must focus on communication skills.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Tackling Infobesity: A Recipe for Clear Communications
3 min read
How to mitigate the problem of data overload.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Effective Brand Creation: Where to Start
5 min read
Company rebranding and its external branding partners.
Simon Dunn
Creative Director at Keen as Mustard Marketing
Five Rules of Fame for Insights Teams
6 min read
Insights and data that are acted on will benefit your organization.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Stuck in the Story Loop
4 min read
Do you know the difference between content and storytelling?
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Top 5 Sessions from IIEX North America
4 min read
Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Five Research Habits of Highly Successful Businesses
7 min read
Five common research habits to set you up for MRX success.
Storytelling: A Human Technology that Leaves its Mark
4 min read
Engage consumers and their emotions through good storytelling.
Ellen Baron
Owner and CEO at Ruby Cha Cha
Size Doesn’t Matter… as Much as We Thought
4 min read
Using data journalism to bridge the gap between analysts and decision makers.
Isabelle Marchand
Data Journalist at Lloyds Banking Group
Are Market Researchers Indispensable? 6 Steps to Make Sure
4 min read
Steps market researchers can take now to deliver value to the bottom line.
John Bird
Executive Vice President at Infotools
Less Is More
4 min read
Less is more for data visualization and storytelling.
Tara Beard-Knowland
Human Experience Takes Center Stage
5 min read
People control their interactions with brands, and as market researchers, we must tell their stories.
Jamin Brazil
Chairman & CEO at HubUX
When Data About People Becomes Human
4 min read
How visual data offers more authentic, accessible stories
Michelle Smyth
Life’s Not A Pitch
3 min read
It’s time to change conference presentations from a pitch to storytelling
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Math & Magic: How to Amplify Research Storytelling with Video
3 min read
Voxpopme case study to quickly & effectively operationalize video in research.
Dave Carruthers
Founder & CEO at Voxpopme
The Art of Storytelling: Resources for Research Storytellers
3 min read
Become a great storyteller by turning data into a impactful narrative with actionable insights
Zoë Dowling