Archive: storytelling

Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.

Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic stor...

Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...

Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visua...

Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful ...

Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights.

Don't let your data go unnoticed - learn how to effectively communicate your insights through storytelling.

Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights.

Editor’s Note: The following interview features a Greenbook Future List honoree, Nathania Christy. The Greenbook Future List recognizes leadership, pr...

Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...

An interview with 2022 Future List honoree Dana Kim (Highlight).

How to hone your comms skills to help make your insights impactful.

Applying storytelling to not only data analysis, but survey design.

The top skills needed for a Qual Researcher to excel in the industry.

Learn why insights teams must focus on communication skills.

How to mitigate the problem of data overload.

Company rebranding and its external branding partners.

Insights and data that are acted on will benefit your organization.

Do you know the difference between content and storytelling?

Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.

Five common research habits to set you up for MRX success.

Engage consumers and their emotions through good storytelling.

Using data journalism to bridge the gap between analysts and decision makers.

Steps market researchers can take now to deliver value to the bottom line.

Less is more for data visualization and storytelling.

People control their interactions with brands, and as market researchers, we must tell their stories.

How visual data offers more authentic, accessible stories

It’s time to change conference presentations from a pitch to storytelling

Voxpopme case study to quickly & effectively operationalize video in research.

Become a great storyteller by turning data into a impactful narrative with actionable insights

Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations.

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.

A favorite technique for Storytelling or Narrative exploration is “Future Back.” Here are the steps in that process.

We all have life stories that we create to give meaning to our life experiences. Does your brand have a part in your consumers’ life story?

Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.

5 essential components to a successful insights storytelling framework

When it comes to sharing data, great storytelling can mean the difference between lackluster results and mind-blowing success.

Six tips on finding and communicating insights, drawn from the No Nonsense Workshop Research Now is hosting in New York on October 15.

Storytelling provides a more authentic way to connect, to be understood, and to persuade.

Of the 21,897 unique links shared on #MRX last week, here are 10 of the most retweeted…

Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights.

We share the results of this fascinating study around 3 uncovered facts linked to our profession.

The next time you see Lady Gaga’s trademark brows, take notice of how they draw you in and make you pay attention.

A review of the presentation possibilities that are now available using modern data presentation platforms, and some common mistakes.

I’d like to draw back the curtain for a moment and let you peer inside the sometimes mystifying world of the Marketing Scientist.

An example of the power of triangulation and methodological agnosticism, in infographic form.

The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Big Data: With major players offering both platforms and professional services, can MR agencies compete in this explosive new space?