sample
Synthetic Data & Augmented Sample: A Practical Guide for Modern Research
4 min read
Synthetic data explained: how researchers use augmented sample to boost power, protect privacy, and move faster.
Ashley Shedlock
Content Producer at Greenbook
Without Sample Strategy, Your Research Stands for Nothing
5 min read
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...
Brian Lamar
Vice President, Insights at EMI Research Solutions
The Greenbook Podcast
How to Deliver Quality Insights in a DIY World
Discussing DIY research, survey design, and data quality.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Does MRX Have A Sample Crisis?
The current challenges of sample supply & the impacts on the industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Not a Small World after All: Are Your Surveys Reaching the Right Audiences?
3 min read
MR that taps into a deep pool of populations reveals valuable insight.
Andrew Jones
VP, Customer Success at Cint
Is Online Sample Ignoring Gen X Consumers?
2 min read
Are Gen Xers, the “ignored generation”, justifiably brushed aside?
The Rise of the Multi-Billion Dollar ResTech Industry
3 min read
Online sample is finding its place by driving innovation in ResTech.
Did Peloton Just Experience the Worst Product Placement in History?
8 min read
Did Peloton mitigate brand damage after a poor product placement?
Dmitry Gaiduk
Co-Founder & Chief Product Officer at CoolTool
Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education
3 min read
Leveraging market research to design a highly specialized graduate academic program.
InnovateMR
at InnovateMR
The Problem with Blaming the Survey for Poor Data Quality
3 min read
Respondent experience remains key to producing quality sample data.
Terence McCarron
CEO & Founder at OpinionRoute
Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence
4 min read
Market research, customer experience, and advertising, meet Gen Z.
Jamin Brazil
Chairman & CEO at HubUX
Online Sample Has A Good Problem and a Very Bad One – Data Quality
3 min read
The pandemic has impacted the online sample industry – find out how.
We Only Want Your Time, We Don’t Want to Sell You Anything
2 min read
“Cold calls” from market researchers vs telemarketers.
Martin Cawley
Associate Director at Sample Answers Ltd
Considering the Telephone Preference Service (TPS)?
3 min read
It makes no sense to speak to people who don’t want to be spoken to.
Martin Cawley
Associate Director at Sample Answers Ltd
COVID-19 Post Pandemic Online Sample
3 min read
Americans are cautiously optimistic about saying farewell to COVID-19.
Online DIY Sample Tools, Not A Fit For Most
3 min read
DIY sample buying may look easy, but looks can be deceiving.
4 Steps to Creating and Executing a Successful Agile Research Strategy
5 min read
Uncover deep consumer insights and move quickly into market research.
William Cimarosa
VP of Market Research at Suzy
Key Industry Trends To Consider When Selecting a Sample Partner
5 min read
When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...
Ted Pulsifer
Executive Vice President at Schlesinger Group
The Benefits of Mobile Sample on Multicultural Research
2 min read
Mobile sample was the most significant innovation in the online sample industry 10 years ago.
How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler
5 min read
Three keys to simplifying the process and making your virtual research experience better.
Brett Watkins
CEO at L&E Research
State of the Union – Online Sample Edition 2021
3 min read
How the online sample industry can collectively move forward in the wake of drastic change.
Essentials When Building an Online Sample Platform
10 min read
The three-building blocks you need to master to build a reliable, representative online sample platform.
The Majority-Minority Population Drives Demand For Multicultural Sample
3 min read
The importance of understanding culture to the future of MRX.
65 and Out: When Panel Companies Ignore Older Folks
4 min read
If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
IntelliBlend(r) Drives Better Tracker Consistency & Stability
3 min read
Learn how to utilize the power of tracker studies.
Brian Lamar
Vice President, Insights at EMI Research Solutions
A Tale of Two (Sample) Cities: Paradigm Shifts in the Sample Industry
4 min read
Changes in sample have been split up into two separate categories: democratization, and consolidation of panel companies.
Mario Carrasco
5 Things the Sample Industry Must Do
5 min read
The sample industry faces a number of challenges and must implement a number of changes to improve the quality of samples.
Brian Lamar
Vice President, Insights at EMI Research Solutions
10 Ways Sample Companies Should be Using Automation
6 min read
Sample automation is a great potential tool for improving survey processes but is underutilized
JD Deitch
Chief Operations Officer at Cint
AI: Overhyped and Misunderstood? You Can’t Have Good Data Science Without Good Data
5 min read
Ensuring & maintaining data quality is a constant process required for actionable & accurate results
Gilad Barash
Connecting the Data to Uncover the Best Countries in the World
3 min read
Lightspeed conducted an extensive global panel for U.S. News & World Report’s Best Countries rankings.
Laura Sigman
Marketing Director, Americas at Lightspeed
Programmatic Sampling: The Basics
3 min read
Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.
JD Deitch
Chief Operations Officer at Cint
Sampling: A Primer
8 min read
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
Kevin Gray
President at Cannon Gray
The Giant That Was Greenfield Online
5 min read
A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.
Matt Dusig
Build a Winning Loyalty Program Strategy for Your Panel
10 min read
This article outlines the four key building blocks for creating a great panel loyalty program strategy.
Kathryn Felke
2 Essential Questions You Need to Be Asking Your Data Provider
3 min read
The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.
Melanie Courtright
How Lucid CEO Patrick Comer Plans To Transform Insights
5 min read
An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
3 Reasons Why Online Surveys are Better Today Than A Year Ago
3 min read
There have been many advancements in the evolutionary process of online survey technology and online sampling.
Jim Whaley
General Manager - Insights & Strategy at Gazelle Global US
Ever Thought of Researching Ethnic Minorities Online?
3 min read
A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.
Marie-Claude Gervais
The High Cost of Cheap Sample
3 min read
The fact is, bad or “cheap” sample can give you information that is dead wrong.
Rob Berger
Bias and the Election: What No One is Talking About
4 min read
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
Katja Cahoon
Managing Founder at Beacon Insight Group
The Solution for Polling Accuracy: Less Logic, More Xenophobia!
3 min read
The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?
Nick Drew
What are Monte Carlo Studies?
3 min read
Monte Carlo studies have made R&D for statistics and machine learning much easier and faster.
Kevin Gray
President at Cannon Gray
What Automation Means for Healthcare Market Researchers
4 min read
I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.
Tom Lancaster
The GRIT Report (Q1 & Q2 of 2016 Data) Has Arrived
2 min read
The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CASRO Transformation Series: SSI – Rules of Transformation in a Tech-Driven World
4 min read
Panels and sampling are experiencing rapid change and innovation. Here, we share the insights of Chris Fanning, President and CEO of SSI.
Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
One Wrong Way To Modernize Market Research?
3 min read
There’s been a trend in marketing over the last decade or two, to move from “push” activities and orientation to “pull” activities.
Douglas Pruden
Principal at Customer Experience Partners LLC
Can Researchers Trust Online Access Panel Data?
6 min read
12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.
Edward Appleton
Director Global Marketing at Happy Thinking People
A Reality Check For Online Data Quality Best Practices
6 min read
When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample.
Melanie Courtright
Heal Thyself! When Will Market Research Get Serious About Sample Quality?
5 min read
Sample quality from online panels is an issue everyone knows about but no one wants to address.
Allan Fromen
An Open Discussion on the Impact of Respondent Sourcing
3 min read
Frank Kelly explains how the quality of your research relies on the source of your respondents.
Frank Kelly
Senior Vice President Global Marketing & Strategy at Lightspeed GMI