online communities
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
5 min read
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions
2 min read
Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.
Andrew Reid
CEO and Founder at Rival Group
Industry Legend Diane Hessan: From Market Research Disruptor to Portfolio Leader
Diane Hessan shares how she transformed market research by pioneering online communities, reshaping ...
Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz
5 min read
Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Hot or Not? Unmasking the Trendiest Insights Methods
2 min read
Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.
Lava Kumar
Founder and CPO at Entropik
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Attracting the Right Members for a Successful Community
6 min read
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
What Are The Consumer and Societal Reactions Towards Electric Vehicles?
9 min read
Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness.
Alex Bryson
Content Marketing Lead at Pulsar
GreenBook Future List Spotlight: Mark David Alvarez
3 min read
GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.
Greenbook Team
Communities: The Key to Strategic Research in the COVID-Era?
4 min read
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Five Challenges to Overcome for Successful Market Research Online Communities
4 min read
Market research online communities can deliver unbeatable insights instantly and provide great ROI.
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow
2 min read
Maru/Matchbox created a private online insight community for Nestlé USA
Megan Paul
Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers
3 min read
Engagement-driven, social approach to online product testing.
Lisa Yu
Vice President at Ipsos Social Media Exchange
Three New Qualitative Research Technologies That Will Change Marketing and Innovation
7 min read
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Monica Zinchiak
The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)
9 min read
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Social Listening And Online Communities: 1+1=3?
3 min read
Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.
Michalis Michael
Chief Executive Officer at DMR
12 Reasons Why You Should Build An Online Community In 2015
6 min read
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable
8 min read
Three steps to make your consumer collaboration a real success in the long run.
Anouk Willems
Manager - e-CF NEXT at EXIN
GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research
5 min read
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Broader Implications Of The Communispace/Promise Deal For Market Research
10 min read
We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile
4 min read
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
Tamara Barber
Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting
3 min read
An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.
Renee Murphy
Breaking Market Research Rules to Drive Business Results
4 min read
I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today.
TRC Market
Improving Upon EFM Tools
7 min read
How can we improve on the undoubted utility of EFM tools while at the same time better harnessing social media?
Gavin Winter
President & Principal Consultant at Customer Code Consulting Inc
CEO Series: A Discussion with Andrew Reid of Vision Critical
6 min read
Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!
3 min read
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GRIT Sneak Peek: The Top Emerging Market Research Techniques
6 min read
A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Changing Landscape of Online Qualitative Research
6 min read
Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.
Derek Sawchuk
Vice President - Business Development at Maru/Matchbox
Interview: Jill Chiara of Forrester on New Tools, New Strategies, & The Future of MR
10 min read
An interview with Jill Chiara of Forrester on the key drivers of change and implications for the market research industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mobilizing Market Research: Best Practices & What’s Next?
5 min read
Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.
Carrie Robbins
Account Manager at LRWTonic
The Disinhibition Effect
2 min read
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...
Kerry Hecht
Founder and CEO at 10k Humans
Where Can Online Market Research Go From Here?
6 min read
Some recent sharings and an upcoming panel discussion webinar on the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research and the Innovation space?
7 min read
Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?
Prashant Hari
From Microsoft to Southwest… capturing Social Media
2 min read
Bill Weylock’s account of the presentations from the first day of The Market Research Event.
Bill Weylock
BBC Global Minds Community Case Study
2 min read
Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical.
Robert Moran
Anticipating The Market Research Event
2 min read
Some musings from Robert Moran the night before The Market Research Event officially begins.
Robert Moran