Archive: online communities

Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz
Focus on LATAM

Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz

Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...

Isabela Sangiorgi

Isabela Sangiorgi

Research Associate and Community Lead at 10k Humans

Hot or Not? Unmasking the Trendiest Insights Methods
Lava  Kumar
Hot or Not? Unmasking the Trendiest Insights Methods

Entropik

Hot or Not? Unmasking the Trendiest Insights Methods

Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.

By Lava Kumar

Founder and CPO at Entropik

Strengthening B2B Relationships through Engagement
Focus on APAC

Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Attracting the Right Members for a Successful Community
Research Methodologies

Attracting the Right Members for a Successful Community

Discussing how to find the right respondents for your market research.

Emily James

Emily James

Insights Marketer at FlexMR

What Are The Consumer and Societal Reactions Towards Electric Vehicles?
Focus Groups

What Are The Consumer and Societal Reactions Towards Electric Vehicles?

Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness.

Alex Bryson

Alex Bryson

Content Marketing Lead at Pulsar

GreenBook Future List Spotlight: Mark David Alvarez
Customer Experience (CX)

GreenBook Future List Spotlight: Mark David Alvarez

GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.

Greenbook

Greenbook

Communities: The Key to Strategic Research in the COVID-Era?
Research Methodologies

Communities: The Key to Strategic Research in the COVID-Era?

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Five Challenges to Overcome for Successful Market Research Online Communities
Research Methodologies

Five Challenges to Overcome for Successful Market Research Online Communities

Market research online communities can deliver unbeatable insights instantly and provide great ROI.

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

Maru/Matchbox created a private online insight community for Nestlé USA

Megan Paul

Megan Paul

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu

Lisa Yu

Vice President at Ipsos Social Media Exchange

Three New Qualitative Research Technologies That Will Change Marketing and Innovation
Research Technology (ResTech)

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Monica Zinchiak

Monica Zinchiak

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)
Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Social Listening And Online Communities: 1+1=3?
Research Methodologies

Social Listening And Online Communities: 1+1=3?

Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

12 Reasons Why You Should Build An Online Community In 2015
Research Methodologies

12 Reasons Why You Should Build An Online Community In 2015

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable
Research Methodologies

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Three steps to make your consumer collaboration a real success in the long run.

Anouk Willems

Anouk Willems

Manager - e-CF NEXT at EXIN

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research
Focus Groups

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Broader Implications Of The Communispace/Promise Deal For Market Research
Focus Groups

The Broader Implications Of The Communispace/Promise Deal For Market Research

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile
Focus Groups

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

For this report, we wanted respondents to take a more general view on potential future changes in the research industry.

Tamara Barber

Tamara Barber

Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting
CEO Series

Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting

An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Breaking Market Research Rules to Drive Business Results
Insights Industry News

Breaking Market Research Rules to Drive Business Results

I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today.

TRC Market

TRC Market

Improving Upon EFM Tools
Research Methodologies

Improving Upon EFM Tools

How can we improve on the undoubted utility of EFM tools while at the same time better harnessing social media?

Gavin Winter

Gavin Winter

President & Principal Consultant at Customer Code Consulting Inc

CEO Series: A Discussion with Andrew Reid of Vision Critical
CEO Series

CEO Series: A Discussion with Andrew Reid of Vision Critical

Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!
International Market Research

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: The Top Emerging Market Research Techniques
Focus Groups

GRIT Sneak Peek: The Top Emerging Market Research Techniques

A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Changing Landscape of Online Qualitative Research
Research Technology (ResTech)

The Changing Landscape of Online Qualitative Research

Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.

Derek Sawchuk

Derek Sawchuk

Vice President - Business Development at Maru/Matchbox

Interview: Jill Chiara of Forrester on New Tools, New Strategies, & The Future of MR
CEO Series

Interview: Jill Chiara of Forrester on New Tools, New Strategies, & The Future of MR

An interview with Jill Chiara of Forrester on the key drivers of change and implications for the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobilizing Market Research: Best Practices & What’s Next?
Research Methodologies

Mobilizing Market Research: Best Practices & What’s Next?

Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

The Disinhibition Effect

The Disinhibition Effect

It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...

Kerry Hecht

Kerry Hecht

Founder and CEO at 10k Humans

Where Can Online Market Research Go From Here?
Research Methodologies

Where Can Online Market Research Go From Here?

Some recent sharings and an upcoming panel discussion webinar on the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research and the Innovation space?
Research Technology (ResTech)

Market Research and the Innovation space?

Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?

Prashant Hari

Prashant Hari

From Microsoft to Southwest… capturing Social Media

From Microsoft to Southwest… capturing Social Media

Bill Weylock’s account of the presentations from the first day of The Market Research Event.

Bill Weylock

Bill Weylock

BBC Global Minds Community Case Study
Research Methodologies

BBC Global Minds Community Case Study

Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical.

Robert Moran

Robert Moran

Anticipating The Market Research Event
Insights Industry News

Anticipating The Market Research Event

Some musings from Robert Moran the night before The Market Research Event officially begins.

Robert Moran

Robert Moran