mobile surveys

Is holiday-season research still risky? Explore how globalization and mobile-first surveys are reshaping cross-cultural research timing and response s...

Ramona Daniel

Cultural Insights & Research Strategy at Twenty3

May 23, 2025

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Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...

Ruth Stanat

CEO at SIS International Research

December 11, 2024

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Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

April 13, 2022

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Adopt the form factor of mobile to ensure questions.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

July 21, 2021

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An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report.

Ray Poynter

Chair of the Professional Standards Committee at Esomar

February 5, 2020

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See how 5 Insights companies combined forces to drive greater insights.

Courtney Williams

Executive Director of Quality at Lucid

November 19, 2019

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Capturing mobile respondents’ attention with concise questionnaires

Nathan Wimble

July 30, 2018

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The future of market research is shifting towards democratization of insights that are available in real time

Frederic-Charles Petit

Chief Executive & Founder at Toluna

February 13, 2018

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There have been many advancements in the evolutionary process of online survey technology and online sampling.

Jim Whaley

General Manager - Insights & Strategy at Gazelle Global US

April 24, 2017

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Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.

Ben Kaplan

February 1, 2017

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Brands and advertisers can benefit like never before from emerging data collection techniques.

Richard Thornton

NED at Walr

January 27, 2017

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Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Chair of the Professional Standards Committee at Esomar

December 22, 2016

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Reconnect Research has built a truly random sample phone survey router, with access to billions of consumers annually.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

September 5, 2016

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The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing popu...

Hilary DeCamp

Senior Vice President / Global Director - Marketing Science & Methods at Lieberman Research Worldwide

May 26, 2016

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Mobile interviews will exceed PC conversion in 2016 further disrupting survey platforms and research designs that aren’t mobile friendly.

Patrick Comer

Founder & Chief Executive Officer at Lucid

January 20, 2016

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In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

November 30, 2015

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The next time you’re thinking of fitting an existing survey to a mobile experience, try starting fresh with a mobile-first approach.

Z Johnson

Consultant at MRXplorer

November 12, 2015

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Research-on-research is a good thing, but not if we build our biases into the design.

Steve Needel,

June 15, 2015

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When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes....

Caleb Costa

Senior Vice President - Client Success at InCrowd

July 24, 2014

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TNS is taking the lead with a serious look at mobile in market research as a global opportunity.

Edward Appleton

Director Global Marketing at Happy Thinking People

March 28, 2014

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Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.

Phil Rance

February 18, 2014

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An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

December 5, 2013

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Defining mobile research quality, in absolute and relative contexts.

Scott Weinberg

July 16, 2013

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For this report, we wanted respondents to take a more general view on potential future changes in the research industry.

Tamara Barber

October 26, 2012

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Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

October 15, 2012

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I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?

Ben Leet

General Manager UK at YouGov

September 6, 2012

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A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 19, 2012

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I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. Th...

Edward Appleton

Director Global Marketing at Happy Thinking People

March 4, 2012

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An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

September 3, 2011

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Carrie Robbins explores mobile methodology selection and gives a series of examples of the major applications for mobile research today.

Carrie Robbins

Account Manager at LRWTonic

June 28, 2011

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Dr. Michael Alloto and Ray Poynter debate the results of a new study from Gongos Research on the validity of smartphone research.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 23, 2011

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Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.

Carrie Robbins

Account Manager at LRWTonic

June 20, 2011

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A recent study shows that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 16, 2011

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Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.

Carrie Robbins

Account Manager at LRWTonic

June 13, 2011

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While testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones.

Research Access

February 1, 2011

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Early on, I saw that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

December 17, 2010

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