Archive: marketing insights

CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...

Humor in marketing boosts connection, eases awkward conversations, and drives impactful campaigns. Learn why it's underused in research and how to lev...

Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...

Discover the future of advertising with GenAI revolutionizing the way ads are created. Embrace the momentum and explore the trajectory of this technol...

Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...

Learn the key role of strategy in marketing, ensuring success by diagnosing needs, defining objectives, targeting audiences, and making intentional ch...

Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.

Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.

Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.

Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...

Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.

We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...

To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

Those in marketing analytics, research, and academia tend to view experiments as a gold standard.  Careful…test vs. control reads are hard work too. I...

Editor’s Note: The following interview features a Greenbook Future List honoree, Zach Hebert. The Greenbook Future List recognizes leadership, profess...

Editor’s Note: The following interview features a Greenbook Future List honoree, Brian Peterson. The Greenbook Future List recognizes leadership, prof...

Editor’s Note: The following interview features a Greenbook Future List honoree, Catherine Gauthier. The Greenbook Future List recognizes leadership, ...

Editor’s Note: The following interview features a Greenbook Future List honoree, Erin Sowell. The Greenbook Future List recognizes leadership, profess...

In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...

Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...

We all know that quickly building trust and credibility with your audience is essential to gain new customers, but with all the false advertising and ...

Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing.  Th...

Time immemorial, the creative fraternity has been espousing the benefits of incorporating emotion into marketing communications.  Perhaps it can be tr...

You would imagine that a lot has changed since I commenced my career four decades ago. Not everything has. Creative agency practices have been remarka...

May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

Differentiating between strategy and tactics for successful marketing.

Identifying the common missteps when marketing your insights.

Developing tools to help brands increase their marketing value.

How to mitigate the problem of data overload.

Seven busted myths that will lead to better marketing and research.

Why targeting ads should be prioritized over expanding their reach.

The importance of your brand being considered good value for money.

Drafting titles and subject lines that are genuinely engaging.

Learn how to communicate effectively with the media.

Integrate SEO into your communications strategy from the outset.

How can researchers turn TikToks into insight?

Launch innovative tools that drive impact and ROI for global insights.