Archive: market research innovation

Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative r...

Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.

Learning by doing for innovation.

Audio collection & deliverables should in your insights toolbox.

Clear communication of the ROI of insights and the benefits it brings.

Four ways to approach agile research and the related implications.

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Text data can offer invaluable insight into a company’s performance.

Seven tips for presenting innovative research to your client.

Addressing research that is inaccessible to people with disabilities.

Interdisciplinary research helps shape unique MR studies & solutions.

Harnessing feedback from employees to improve your insights engine.

Disrupt your understanding of consumer behavior by analyzing risk.

How to integrate ResTech into your org.

Disruptive innovation: What it is and why it’s important to MR.

Why your insights should be both descriptive and predictive.

Pharma market researchers must adapt to changing consumer desires.

Introducing “atomic research” and how it benefits market researchers.

Marketing research as an agent for real change.

How the MR community can leverage its strengths in support of Ukraine.

Online sample is finding its place by driving innovation in ResTech.

Cultivating an innovative culture in MR to drive growth, performance and valuation

In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...

Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

The pejorative tone that many people associate with DIY raises a few thoughts…

And the disruption of the traditional market research continues. The latest example? VoteIt.

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...

Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...