Archive: market research firms

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As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.

Lenny Murphy compiles his own list of the top 150 market research companies in the world, and explains why he’s both right and wrong

RFL Communications, Inc. has released its third annual “Global Top 50 Research Organizations” (GT50) ranking based on 2016 revenue results.

A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.

We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.

Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

The latest GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2016, is now available!

Welcome to the newest edition of the GreenBook Research Industry Trends Report for Q3-Q4 2015.

This month’s blog profiles BrainJuicer, a strategy and research consultancy long known to be an innovator in market research.

A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation.

The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.

The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available!

The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.

New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.

What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!

JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

Greg Heist discusses three things on his mind after reading the latest GRIT report.

Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies.

The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry.

Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.

Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.

Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.

Jan Hofmeyr challenged the future of market research as we know it at MRMW in London last week. Ray Poynter gives the details and his take.

What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of Market Research?

Five marketing trends highlighted by the Publicis/Omnicom merger.

Announcing the 22 companies that will present on the Top 25 Unmet Needs of Insights Clients at the IIeX event in Philadelphia next month.

Market research clients told us their most pressing unmet needs from insights suppliers. Is your firm up to the challenge of solving them?

What are the research techniques and key selling points of the market research firm of the future?

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Jason Anderson revisits his ‘8 Things I Would Do if I Were a Market Research Company’ after two days of discussion and sharing at MRMW.

What does the 2012 Honomichl Top 50 Report tell us about the possible future of the industry?

A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report.

Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.

A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies.

Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.

Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into).

A client-side researcher steps into the shoes of a research supplier.

In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry.

The Honomichl Report has positive news about the recovery of the Global 25, but gives only an incomplete snapshot of the MR space.

Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms.

A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.

Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.