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Research Technology (ResTech)
May 25, 2015
The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
The Insight Innovation Competition has been one of my absolute favorite initiatives since Ray Poynter and Pravin Shekar suggested it as part of the very first Festival of NewMR five years ago. The idea of developing a research-centric innovation competition for young companies to gain exposure, support, and capital was something new for our space, but from it’s inception the response from the industry has been phenomenal. To date close to 100 companies have entered and 42 have made it to the final round, with 7 winners going on to win the prize. Many of the participating companies have received funding or been acquired, with even more going on to organic success through new clients and partners.
In short, the IIC is making a difference for all stakeholders in the marketing insights space, and that has always been the goal. We’re thrilled it continues to evolve and deliver on that promise!
In this most recent round, 19 companies officially threw their hats in the ring, and this may be the strongest group of participants ever. But don’t take my word on it. Long-time GreenBook Blog follower and one of my favorite contrarians, industry veteran Christopher Noel Robinson, commented on LinkedIn:
Christopher Noel Robinson: Leonard I hate to admit it, but some of these are the breakthroughs we have been waiting for. Hats off to IIex!!
If you don’t know Christopher, believe me there is no higher praise! If he thinks we have some game changers in this wave, then we do indeed have some companies that might go on to great things!
Here are the final results from the open voting phase.
Rank | IDEA NAME | AUTHOR | VIEWS | VOTES |
1º | OpinionsApp | Adriana Rocha | 4334 | 524 |
2º | EyeSee, online eye tracking with emotion. | Olivier Tilleuil | 1505 | 416 |
3º | SWAY | George Dranovskiy | 2051 | 407 |
4º | Dataga.me, the self-service research gamification platform | Jason Anderson | 2292 | 391 |
5º | Metametrix | Mary Meehan | 3024 | 366 |
6º | Usenns: neurotechnology for non-conscious emotion detection in MRX studies | Javier Minguez | 2783 | 350 |
7º | Upfront Analytics | Upfront Analytics | 1695 | 302 |
8º | Affinio Inc. | India White | 1315 | 142 |
9º | Market Research Cloud™ | Josef Zankowicz | 965 | 133 |
10º | Thumb: Generating Insights about Millennials through Social Media App:… | Sima Vasa | 795 | 132 |
11º | LeadSift Inc | Pam McBride | 1018 | 129 |
12º | VoxPopMe | Tom Higgins | 1403 | 82 |
13º | Fetch Rewards | Anusha Sthanunathan | 782 | 70 |
14º | AnswerRocket – like Google™ for Customer Insights | Pete Reilly | 790 | 36 |
15º | YouEye: Agile Experience Analytics Platform | Collin Sebastian | 763 | 25 |
16º | Ditto | Mary Tarczynski | 469 | 23 |
17º | BX | Shaun Collett | 80 | 14 |
18º | Cool Tool | Dmitry Gaiduk | 364 | 12 |
19º | Impact Groups | Kip Creel | 116 | 3 |
The crowd voting is just the first part though. 5 finalists and 1 wildcard will now go on to the Judging round at IIeX in Atlanta, and here is what they are competing for:
The Insight Innovation Competition is collaborating with the Lowe’s Innovation Lab to help competition entrants gain awareness within a broad consortium of global brands.
All participating companies will be vetted for inclusion in the Lowe’s Innovation Lab program. Selected participants will gain guaranteed organic funding through pilot programs with program partner companies, as well as access to acceleration resources for marketing, strategy, finance, and business development.
In addition, all companies will be vetted for inclusion in the Ricoh Innovation Accelerator, an investment and business accelerator program focused on developing new technology solutions that can be applied to a host of business issues, including marketing insights.
So what happens now?
The companies that will go on to the Judging Round and their chance to win $25k and all of the other benefits of making it to the finals are:
And the Wildcard entrant being added to the mix is Fetch Rewards.
On June 15, 2015, as part of Insight Innovation eXchange North America 2015, the finalists will present their concepts to a panel of judges comprised of sponsors of the competition in a live event. Each presentation will last 10 minutes: 5 minutes to pitch and 5 minutes for Q&A from the judges. The panel of judges will be moderated by Gregg Archibald, Senior Partner at Gen2 Advisors.
Using a 10-point scale for each category, judges rate each presentation on:
On June 17, 2015 we’ll reveal the scores. The highest final score wins. The winner takes home the pot and chooses which of the judges they would like to engage with afterwards as a mentor.
A BIG thanks needs to go out to our IIC sponsors who fund the prize:
The judges have their work cut out for them. Each of these entrants have immense potential, and any of them could easily take home the prize! But, there can be only one who will take their spot along past winners of the IIC:
The other five will be in good company as well and will join the 35 other finalists who have gone to great success even though they did not win the competition:
Just as the entrants are particularly impressive this round, we also have an incredibly strong panel of judges comprised of clients and investors who will conduct their own version of “Shark Tank” on stage. We’re privileged to have such an esteemed group putting these companies through their paces!
COMPETITION JUDGES
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