Archive: innovation strategy

Driving Innovation and Strategic Growth with Tulika Chikersal of Post Consumer Brands
Executive Insights

Driving Innovation and Strategic Growth with Tulika Chikersal of Post Consumer Brands

Discover Tulika Chikersal's strategies for driving innovation at Post Consumer Brands, building a 36-month pipeline, fostering collaboration, and leve...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...

Liwen Xu

Liwen Xu

Product Marketing Manager at Momentive (maker of SurveyMonkey)

Innovation Strategy Tools (Part 4): Roadmapping
Monthly Dose of Design

Innovation Strategy Tools (Part 4): Roadmapping

Last month, we talked about creating a red and blue ocean strategy for innovation and how it can help you create better products for your organization...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

Overcoming the Biggest Threats to Market Research

Overcoming the Biggest Threats to Market Research

Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...

Jonathan Ephraim

Jonathan Ephraim

President & Co-founder at IntelliSurvey

Innovation Strategy Tools (Part Three)
Monthly Dose of Design

Innovation Strategy Tools (Part Three)

Last month, we discussed how you can develop an innovation strategy from using the Lean Canvas and how market researchers can use this to develop an i...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

5 Ways Research can Help your Company Weather a Downturn

5 Ways Research can Help your Company Weather a Downturn

Discover strategies to maximize the value of your research and stay ahead in challenging economic times.

Liwen Xu

Liwen Xu

Product Marketing Manager at Momentive (maker of SurveyMonkey)

Innovation Strategy Tools (Part Two)
Monthly Dose of Design

Innovation Strategy Tools (Part Two)

Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

Innovation Strategy Tools (Part one)
Monthly Dose of Design

Innovation Strategy Tools (Part one)

Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and s...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

Is Big MR on Its Way to Becoming the Next Blackberry?
Amishi Takalkar
Is Big MR on Its Way to Becoming the Next Blackberry?

Nailbiter

Is Big MR on Its Way to Becoming the Next Blackberry?

What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several transformations in the last…

By Amishi Takalkar

CEO at Nailbiter