consumer trends
Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening
7 min read
Indonesia’s beauty market is booming. Local brands win by deeply understanding consumers—an edge multinationals can’t easily replicate.
Feby Ramadhani
Senior Product Researcher at ParagonCorp
Energizing Insights, Leading with Empathy, and Turning Understanding into Action: A Conversation with Nitesh Priyadarshi
5 min read
In this Q&A, Nitesh Priyadarshi shares insights career lessons, leadership philosophy, and how to elevate insights inside large organizations.
Ed Keller
Executive Director at Market Research Institute International (MRII)
When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
What To Expect In 2026
4 min read
What will insights look like in 2026? Ester Marchetti examines real-time insight, dynamic personas, ethical AI, and expanding influence.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture
6 min read
What does “6-7” mean? Gen Alpha’s latest viral phrase reveals how youth culture thrives on ambiguity, memes, and shared confusion.
Rudly Raphael
CEO/Founder at Eyes4Research
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
4 min read
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)
9 min read
Conveo’s “Chat to Checkout” reveals shoppers increasingly rely on AI tools like ChatGPT and Gemini for trusted, personalized holiday recommendations.
Emily Kavanagh
Marketing & Growth at Conveo
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
Decoding Gen Z: The Framework Brands Can’t Afford to Miss
7 min read
Gen Z is a culture of its own. Discover the “Alt, Shift, CTRL, Undo” framework that helps brands close the gap in truly understanding them.
Gary Rudman
President/Founder at GTR Consulting
TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
6 min read
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
Grace Kaz
Marketing Manager at Panoplai
The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight
4 min read
Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.
Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
6 min read
Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
Elis Freire
Reporter at Jornal Correio
100 Episodes of The Exchange: The Conversations Shaping Market Research
5 min read
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Chief Programming Officer at Greenbook
Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America
5 min read
Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...
Ashleigh Purcell
Chief of Staff at 10k Humans
Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers
7 min read
Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...
Ashley Shedlock
Content Producer at Greenbook
The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
4 min read
By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.
April Chow
Senior Director at Human8
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
4 min read
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
How A Niche Argentine Comic Became Netflix's Newest Success
4 min read
Explore how Netflix’s El Eternauta taps into Argentine identity and history to influence global streaming trends and engage Latin American audiences.
Melody Sciumbata
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
6 min read
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Content Producer at Greenbook
Vacation Mode: How Consumer Behavior Shifts During Summer and What That Means for Insights
4 min read
Explore how summer shifts consumer behavior, spending, and research needs—plus key opportunities and strategies for brands and insights teams.
Ellen Brain
Senior Insight Executive at STRAT7 Researchbods
Back to Tape: Why the Cassette Revival Is Thriving in Argentina’s Music Scene
4 min read
Cassettes are making a nostalgic comeback in Argentina’s indie and punk scenes—offering artists and fans a tangible, emotional connection to music.
Melody Sciumbata
Leveraging Google Trends for Smarter Market Research and Business Growth
8 min read
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
Ashley Shedlock
Content Producer at Greenbook
2025 Consumer Insights Predictions
5 min read
Discover key consumer trends for 2025 shaped by tech, economic shifts, and societal changes, with predictions grounded in insights and data from 2024.
Colin Wong
Principal Consultant at Insights Heroes
Ten Global Trends for 2025
2 min read
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...
Powering Up: The Impact of EV Factory Openings on Brazil's Development
7 min read
Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
Redefining Insights for a Dynamic Future through Innovation and Collaboration
2 min read
Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for bu...
Ruchika Gupta
CEO at Borderless Access
The Future of Shopping, AI Tools, and Protecting Your Data
Explore the latest shifts in consumer behavior and AI technologies. Discover insights from a Gartner...
Understanding Gen Alpha: The Future Generation
7 min read
Discover the origins of the teenager concept and its impact on consumer culture. Explore how historical events shaped today's youth market and spendin...
Rudly Raphael
CEO/Founder at Eyes4Research
Karen Lynch
Chief Programming Officer at Greenbook
The “Long Covid” Impact to Consumer Behavior
4 min read
Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on ...
Fitria Sabaruddin
Head of Research - Food Pod at Gojek
Karen Lynch
Chief Programming Officer at Greenbook
Market Research For CPG Companies: The Best Methods
8 min read
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...
Ashley Shedlock
Content Producer at Greenbook
The ABCs (and DEFGs) of Brand Trackers: Unlocking Insights for Business Success in a Changing World
4 min read
Stay ahead of the evolving landscape with our brand trackers. Gain valuable insights into consumer behavior and market trends by using the right techn...
Keri Vermaak
Regional Engagement Director at Infotools
The Rise of Mocktails and Its Impact on Alcohol Consumption Trends
5 min read
Stay informed on the lucrative business of alcohol consumption. From beer to spirits, learn about the significant growth in volume across global marke...
Rudly Raphael
CEO/Founder at Eyes4Research
Navigating Consumer Insights, Data Analytics, and Marketing Trends
20+ min read
Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
What Makes a Fashion Trend? Music, Social Media, and LATAM
5 min read
Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend an...
Joana Wiering
Project Assistant at 10K Humans
2023 in Lists: Highlights and Must-Reads for Every Insights Professional
4 min read
Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Focus On LATAM: A Sneak Peek of What’s to Come
5 min read
Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
How Consumer Behavior Toward CBD is Changing the Wellness Equation
16 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
When Likes Lead to Purchases: The Emergence of Social Commerce
7 min read
If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doub...
Rudly Raphael
CEO/Founder at Eyes4Research
Long Live The King?
8 min read
Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...
Rudly Raphael
CEO/Founder at Eyes4Research
The Greenbook Podcast
From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy
Karen Lynch
Chief Programming Officer at Greenbook
5 Ways Research can Help your Company Weather a Downturn
5 min read
Discover strategies to maximize the value of your research and stay ahead in challenging economic times.
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
Consumers and the Future of the Film Industry
8 min read
Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt tha...
Rudly Raphael
CEO/Founder at Eyes4Research
Goodbye Covid, Hello Economy: New Research on Travel
4 min read
It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...
Jennifer Allison
Chief Commercial Officer at Getwizer
Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts
6 min read
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
Yauhen Zaremba
Senior Director of Demand Generation at PandaDoc
Is Gender-Based Marketing Obsolete?
2 min read
Why gender-based marketing is fast becoming obsolete.