Archive: consumer trends

2025 Consumer Insights Predictions
Focus on APAC

2025 Consumer Insights Predictions

Discover key consumer trends for 2025 shaped by tech, economic shifts, and societal changes, with predictions grounded in insights and data from 2024.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Ten Global Trends for 2025
Insights Industry News

Ten Global Trends for 2025

Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...

LC

Luis Carlos Chacón J.

Foresight & Innovation Strategy for Global FMCGs at BusinessCase

Powering Up: The Impact of EV Factory Openings on Brazil's Development
Focus on LATAM

Powering Up: The Impact of EV Factory Openings on Brazil's Development

Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...

Marília Côrtes dos Anjos Monteiro

Marília Côrtes dos Anjos Monteiro

Sr. Project Assistant at 10k Humans

 Redefining Insights for a Dynamic Future through Innovation and Collaboration
Ruchika Gupta
 Redefining Insights for a Dynamic Future through Innovation and Collaboration

Borderless Access

Redefining Insights for a Dynamic Future through Innovation and Collaboration

Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for businesses.

By Ruchika Gupta

CEO at Borderless Access

The Future of Shopping, AI Tools, and Protecting Your Data
The Prompt

The Future of Shopping, AI Tools, and Protecting Your Data

Explore the latest shifts in consumer behavior and AI technologies. Discover insights from a Gartner...

Understanding Gen Alpha: The Future Generation
Executive Insights

Understanding Gen Alpha: The Future Generation

Discover the origins of the teenager concept and its impact on consumer culture. Explore how historical events shaped today's youth market and spendin...

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Innovation in Every Step with Nestlé’s Ritanbara Mundrey
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

The “Long Covid” Impact to Consumer Behavior
Focus on APAC

The “Long Covid” Impact to Consumer Behavior

Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on ...

Fitria Sabaruddin

Fitria Sabaruddin

Head of Research - Food Pod at Gojek

Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo
Greenbook null

Greenbook

Editorial Team at Greenbook

Market Research For CPG Companies: The Best Methods
Consumer Packaged Goods (CPG)

Market Research For CPG Companies: The Best Methods

Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

The ABCs (and DEFGs) of Brand Trackers: Unlocking Insights for Business Success in a Changing World
Brand Strategy

The ABCs (and DEFGs) of Brand Trackers: Unlocking Insights for Business Success in a Changing World

Stay ahead of the evolving landscape with our brand trackers. Gain valuable insights into consumer behavior and market trends by using the right techn...

Keri Vermaak

Keri Vermaak

Regional Engagement Director at Infotools

The Rise of Mocktails and Its Impact on Alcohol Consumption Trends
Executive Insights

The Rise of Mocktails and Its Impact on Alcohol Consumption Trends

Stay informed on the lucrative business of alcohol consumption. From beer to spirits, learn about the significant growth in volume across global marke...

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Navigating Consumer Insights, Data Analytics, and Marketing Trends
Consumer Behavior

Navigating Consumer Insights, Data Analytics, and Marketing Trends

Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell
Greenbook null

Greenbook

Editorial Team at Greenbook

Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt
Greenbook null

Greenbook

Editorial Team at Greenbook

What Makes a Fashion Trend? Music, Social Media, and LATAM
Focus on LATAM

What Makes a Fashion Trend? Music, Social Media, and LATAM

Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend an...

Joana Wiering

Joana Wiering

Project Assistant at 10K Humans

2023 in Lists: Highlights and Must-Reads for Every Insights Professional
Greenbook Company News

2023 in Lists: Highlights and Must-Reads for Every Insights Professional

Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Incentives That Work: Behavioral Lessons from Uri Gneezy's 'Mixed Signals'
Greenbook null

Greenbook

Editorial Team at Greenbook

Focus On LATAM: A Sneak Peek of What’s to Come
LATAM

Focus On LATAM: A Sneak Peek of What’s to Come

Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...

Ellie Hecht

Ellie Hecht

Head of 10k Causes and Academic Research at 10k Humans

How Consumer Behavior Toward CBD is Changing the Wellness Equation
Insights Industry News

How Consumer Behavior Toward CBD is Changing the Wellness Equation

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

When Likes Lead to Purchases: The Emergence of Social Commerce
Executive Insights

When Likes Lead to Purchases: The Emergence of Social Commerce

If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doub...

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Long Live The King?
Executive Insights

Long Live The King?

Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy
Greenbook null

Greenbook

Editorial Team at Greenbook

5 Ways Research can Help your Company Weather a Downturn

5 Ways Research can Help your Company Weather a Downturn

Discover strategies to maximize the value of your research and stay ahead in challenging economic times.

Liwen Xu

Liwen Xu

Product Marketing Manager at Momentive (maker of SurveyMonkey)

Consumers and the Future of the Film Industry
Executive Insights

Consumers and the Future of the Film Industry

Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt tha...

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Goodbye Covid, Hello Economy: New Research on Travel

Goodbye Covid, Hello Economy: New Research on Travel

It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...

Jennifer Allison

Jennifer Allison

Chief Commercial Officer at Getwizer

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts
Research Methodologies

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...

Yauhen Zaremba

Yauhen Zaremba

Senior Director of Demand Generation at PandaDoc

Is Gender-Based Marketing Obsolete?

Is Gender-Based Marketing Obsolete?

Why gender-based marketing is fast becoming obsolete.

MH

Matt Hay

Founder & CEO at Bulbshare

No One Hates Shrinkflation More than Inflationaires

No One Hates Shrinkflation More than Inflationaires

Why brands should avoid ‘shrinkflation’ in the face of rising costs.

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

The Future of the Android-iOS Competition
Executive Insights

The Future of the Android-iOS Competition

Consumer and smartphone operating system trends.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Metaverse: Measurable ROI by Connecting at Scale
Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Getting Your Hustle On: The Rise of the Gig Economy
Executive Insights

Getting Your Hustle On: The Rise of the Gig Economy

The rise of the “gig economy” and how it relates to market research.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

What Brands Can Learn from the Launch of Pinterest Predicts
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The New Experience Economy
Focus on APAC

The New Experience Economy

An interview with Dynata’s APAC regional team.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia

What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia

The phenomenon of ’90s nostalgia viewed through neuroscience.

Mary Mathes

Mary Mathes

Director of Data Insights at Alpha-Diver

The Customer to Customer Revolution
Executive Insights

The Customer to Customer Revolution

Popularizing the Consumer to Consumer (C2C) model in e-commerce.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Leverage the “5-Whys” for Deeper Qualitative Insights
Generational Insights

Leverage the “5-Whys” for Deeper Qualitative Insights

Introducing the “5-Whys” method and how it can be applied to MR.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Brand Loyalty and the Future of Business
Executive Insights

Brand Loyalty and the Future of Business

What is brand loyalty? What tactics do brands employ to solicit it?

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages?
Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Market Research During Times of Inflation
Brand Strategy

Market Research During Times of Inflation

How can market research & businesses adapt to inflation?

Conjoint.ly null

Conjoint.ly

Consumers and the Digital Home Gym Craze
Executive Insights

Consumers and the Digital Home Gym Craze

The way we workout, both at the gym and at home, is transforming.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

The Biggest Challenges Facing Millennials Going into 2022 and Beyond
Focus Groups

The Biggest Challenges Facing Millennials Going into 2022 and Beyond

Millennials: their drivers of happiness and their biggest challenges.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Is America’s Largest Minority Declining? The Future of Hispanic Identity
International Market Research

Is America’s Largest Minority Declining? The Future of Hispanic Identity

A look at the Hispanic/Latino demographic in the U.S. and its future.

TT

ThinkNow Team

at ThinkNow

Are Proof of Stake Crypto Coins the Future of the Market?
Executive Insights

Are Proof of Stake Crypto Coins the Future of the Market?

Despite its volatility, cryptocurrency is here to stay.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

5 Upcoming Travel Trends Pushed by UX Innovation
Artificial Intelligence and Machine Learning

5 Upcoming Travel Trends Pushed by UX Innovation

New UX innovations are driving changes in the travel industry.

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

Cannabis – Just Business?
Executive Insights

Cannabis – Just Business?

The implications of the budding cannabis industry.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences
Chris Harvey

Chris Harvey

Founder at Activate Research

Tesla Opened the Door: Which New EVs Will Continue the Progress?
Executive Insights

Tesla Opened the Door: Which New EVs Will Continue the Progress?

Looking at the history and future of electric vehicles.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Revenge Spending? More Like “Cautious Consumerism”
Consumer Behavior

Revenge Spending? More Like “Cautious Consumerism”

Are consumers “revenge spending” since Covid vaccines?

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Asia Leads the Way in Esports Growth

Asia Leads the Way in Esports Growth

Esports have continued to thrive in Asia during the COVID-19 pandemic.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.