Archive: competitive intelligence
Decoding Consumer Behavior: The Algorithmic Metamorphosis of Market Intelligence
AI and machine learning transform market research with predictive analytics, sentiment analysis, and personalization for deeper consumer insights and ...
Cementing your Research Focus with Zero-To-One Products
Discover how to build innovative products efficiently by focusing on the right research at every stage. Transform ideas into successful zero-to-one pr...
Vidisha Hegde
Insights Lead, India, Middle East and Africa at Spotify
What, Why, How, Who, Where: Competitive Intelligence
How to leverage competitive intelligence into better marketing strategy.
Gemma Joyce
Content Manager at Brandwatch
Should You Be Tracking Customer Insights?
Consumer Insights 101. What are they and how do you use them?
Molly Purcell
Digital Marketing Specialist at Greenbook
Setting Your (In)sights: Making the Competitive Advantage of Market Research Visible
How to reinforce the importance and value of research.
Mark Hammer
CEO at Bloomfire
Six 2013 New Year’s Resolutions For Marketing And Insights
This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.
Joel Rubinson
President at Rubinson Partners Inc
The Ugly Duckling That Was Market Research
The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.
Kevin Lonnie
Founder & CEO at KL Communications Inc
The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook