Archive: clients

A discussion on career changes and the future of market research.

Matching a Project Manager to the project is crucial to its success.

A look into the relationships between buyers and suppliers.

Writing strategic briefs, a guide from A to Z.

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Clients want a wider range of research that can be delivered without the involvement of external research agencies.

Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?

Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.

How to drastically improving efficiency and accuracy for the purposes of market research.

Key questions to help guide you in picking the right research supplier.

How to produce quality research reports your client will love.

Emerging technologies can provide new opportunities to provide services and expertise that augments data.

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Ron Sellers gives tips on how to prevent your emails from getting lost in an inbox.

Wes Michael sparks discussion about the difficulties of maintaining healthy cash flow and handling late payments.

Software developments are drastically changing MR’s business models. A number of possible paths forward exist.

Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.

The discrepancy between clients’ worries and vendors’ concerns is an issue when considering the future of the industry

Immersing researchers in the creative process to prove worthiness of client spend

The changing relationship between advertising agencies & client-side marketers

Researchers can provide actionable outcomes for clients by looking at its use.

Don’t miss out! There’s still time to join the “Corporate Researchers Speak: How to Engage & Sell Us” Collaborata study.

When do market researchers research themselves? Find out about Collaborata’s new cost-sharing study on how to sell corporate researchers.

Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.

Get a behind the scenes look at how P&G’s Sion Agami makes innovation happen in this new series with Jeffrey Resnick.

An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.

The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.

Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.

We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.

Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference.

Are you sharing your data in a way that looks great and is interesting enough to be read, understood and remembered?

For years, the question of whether or not you can measure the Return on Research Investment (RoRI) has ebbed and flowed in popularity.

Noting that their approach to client services was not effective, Wells Fargo began approaching their client service strategy differently.

The impact of AI on market research and insight will be much more disruptive than the industry seems to think.

The next year looks to be an exciting time for research suppliers and clients alike.

A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.

A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.

The latest Procurement Leaders research sheds some light on client preferences when buying market research.

IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.

Poor briefing by marketing which results in a poor market research brief to the supplier.

New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.

A review of four examples of BPO client service successes

Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.

What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.

I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.

An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry.

The most pressing challenge for Market Research in the future is using all the methodological innovations for superior business impact.

You should develop a theory of your brand, which you use to direct your future marketing and research activities.

An interview with client-side researcher Bill Tamulonis, Director of Product Development and Market Research at Erickson Living.

An interview with client-side researcher Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric.