Archive: big data

Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.

Explore the impact of AI & Big Data on the Insights profession. Uncover the increasing importance of insights practitioners' skills in organizations.

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Tech, agile, emotional measurement, and more.

Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls

Insight into in-store data and insights, and the changing landscape of retail.

How to better connect with partners through empathy.

Uncovering and decoding the shopper’s journey.

Using data journalism to bridge the gap between analysts and decision makers.

More researchers are turning away from massive surveys and are embracing the power of actual conversations

Cutting down big data down to size to extract actionable insights

Explore the latest thinking in qualitative and big data at ESOMAR Fusion

MR has the potential to lead in guidance and assessment of new digital programs

Big data and AI have been integrated into many business applications, including some in MR

Fusing predictive analytics with market research to offer cogent, compelling conclusions

Understanding the buy plus why at the speed of your business

New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.

Using data to identify triggers and maximize reach of highly-valued, targeted segments

The challenges & opportunities in understanding unstructured Big Data from video & images

Marketing Scientist Kevin Gray discusses the future of big data with Professor Koen Pauwels.

How to become a data analyst and its opportunities for the future.

A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.

Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.

Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.

In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.

Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.

How do researchers balance big data in a time-starved world to deliver timely insights?

What is the Internet of Things (IoT) and what does it have in store for the future?

Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.

Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.

Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.

Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.

It’s not data that should drive marketing; it’s the needs of your product.

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

GreenBook and the ARF discuss the ramifications of this election.

Why don’t best practices work and what is the better way? Explore why you should look beyond them.

Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Introducing MR Realities, a series of podcasts focusing on the realities of Market Research.

The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.

Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...

As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first.

We suggest that Big Data will enhance the reach of the survey research industry, not replace it.

This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.

This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.

The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.

If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?