Insights Unlocked: Navigating Media Landscapes & Emerging Trends

Check out the full episode below! Enjoy the Exchange? Don't forget to tune in live every Friday at 12 pm EST on the Greenbook LinkedIn, Facebook, and Youtube Channel! 

Karen and Natalie dive deep into the latest developments at their media company in this episode, covering a spectrum of compelling topics. They kick off by welcoming a special guest, Miss Maggie, and delving into the exciting lineup of new content, including a captivating podcast featuring a seasoned sales rep and the next thrilling installment of the "Paid for Your Say" saga.

The conversation seamlessly transitions to recent acquisitions that are reshaping the landscape, such as Stagwell's unveiling of the Unlocked Surveys panel and Bright Mountain Media's innovative mom life panel. They dissect the implications of these moves on data quality and consumer insights, stressing the importance of leveraging AI and forming strategic partnerships for those lacking internal capabilities.

In light of the looming TikTok ban in the US, Karen and Natalie express genuine concerns about its potential ramifications on content creators and freedom of speech. They engage in a thought-provoking discussion on the evolving social media landscape and its profound impact on consumer behavior, prompting strategic reflections for their own business.

Looking ahead, they provide a comprehensive rundown of upcoming industry events, notably IIEX Europe in Amsterdam and IIEX LATAM in Miami, where attendees can enjoy an exclusive 20% discount using the code EXCHANGE. They highlight the pivotal role of the Miami event in fostering connections between US partners and Latin American markets, while also encouraging submissions for impactful presentations at LATAM.

Use code EXCHANGE to get a 20% discount on your general admission IIEX tickets!

IIEX North America

IIEX Europe

IIEX LATAM

Many thanks to our producer, Karley Dartouzos. 

Transcript

Karen Lynch: It's showtime. Are we live? We're live. Hello, everybody. Hi, Natalie.

Natalie Pusch: Hello. I'm back. Hopefully, you guys aren't sick of me again. So pleasure to be back.

Karen Lynch: I'm just going to project how I feel about you to the rest of the world, because I'm always happy to see you, and you just bring me joy. So hopefully, all of our listeners are going to feel that same joy of having you back again. Can we?

Natalie Pusch: Yes, we do have a guest today, but I was going to say, Karen and I, our meetings go for hours at a time, so it's always a pleasure to be with you two.

Karen Lynch: That's true. I know. We're going to have to watch the clock on this one, because Natalie and I tend to go down rabbit holes together. So anyway, but fun fact, we have a special guest star.

Natalie Pusch: Yes, we do. Miss Maggie, would you like to wave to the audience?

Karen Lynch: Miss Maggie is too sleepy. Miss Maggie, just so everybody knows, and the reason why I'm indulging her right now is I was away, as you all know. I was in Thailand for last week's show and for our APAC event. And so Maggie has pretty much been attached to my hip since I walked through the door. She's not having it. And she's trying to get on my lap as close as possible. But she's a big dog. She can't sit on my lap while I work. Anyway, so we're indulging her by letting her, you know, just photobomb us. So anyway. Anyway, so kudos to you, Nat, for last week. Like, I was really excited because, you know, the time change is significant. So it was the middle of the night when you aired. But when I woke up the next day, I was seeing rave reviews and live viewership last week was higher than it had been. So, like, good for you, girl.

Natalie Pusch: Hey, thanks. I will try.

Karen Lynch: You did great. You really, you did great. And you know, I know today is going to be smooth too, especially because you have your coffee. So cheers.

Natalie Pusch: Good morning. I know. Yeah. Cheers. Took me a minute. Karen was very patient and watched me make my coffee this morning.

Karen Lynch: So it's funny. So I'm, as many of you know, I'm on the East coast and that's on the West coast. So, you know, I, I ended up having a few quiet mornings and she has some quiet afternoons, but pretty much from, from 12 to five, we're almost in constant communication because Natalie and I collaborate on our content across, across all of our events, across our podcast. And, you know, I couldn't do what I do without Natalie. So anyway, I'm like your biggest fan, Nat.

Natalie Pusch: Anyway, Yeah. Should we dive into today's topics?

Karen Lynch:  We should. We should. And we're going to start with two content pieces. So one, one of the shows that I caught up on when I came back was a podcast, speaking of podcasts, but our senior sales rep, Kevin Lang, was on Matt Valley's Rock and Roll Research podcast. So I'm sure Karley will share that link if you haven't had a listen. It's a really fun listen. First of all, that podcast is new to me, so I'm excited. But also it was really neat to hear Kevin talking about how excited he is to be a Green Book, how much he likes the team, because he's one of our newer hires. So did you get to have a listen to it, Natalie?

Natalie Pusch: I did. Actually, I really enjoyed it. And, you know, I think Karen posted something yesterday about how likable Kevin is as a person. Absolutely true. Also, big shout out to Matt. I know he tunes into the exchange with some frequency. So hopefully he's in the audience again today. And he'll be joining us at. North America. So if you want to listen to more of the podcast, make sure to come to the event.

Karen Lynch: Yeah. If you've never been to our live podcast stage, it's really cool. Like there's mood lighting and it's, it's our purple stage. So there's this groovy kind of darkness, but with purple lights of everybody's headsets and backlighting on the podcast stage itself. So it's a pretty cool place to be. You're sitting on couches and you're taking in that. Anyway, it's my favorite stage of all of our stages. So I'm excited. Matt, Matt gave us a little teaser. So yeah, so I'm really excited about that. And yeah, and back to Kevin, like now we have some fodder for our playlist for the Airbnb that the team stays in and some of our team events that are happening there, like we now know what to add to the playlist, right? So pretty cool, pretty cool. Yeah, and there's more hot content out in the world. So let's shift to the other big piece, right? Which if you're, yeah, yeah.

Natalie Pusch: I was going to say, which I know we kind of touched on this last week a little bit, but we've got a new update here.

Karen Lynch: Yeah. So it's 10k humans. They released episode two of the paid for your say saga on LinkedIn. So you have to go to LinkedIn to take this in. I am pretty biased. I love it because I facilitated the conversation. So there's a lot of me, which just just ignores me. I'm just a facilitator asking the questions. But what is being unveiled is pretty fascinating. Just talking about the inner workings and really looking under the hood of this organization. And it's crazy. It's crazy.

Natalie Pusch: And we'll be continuing that conversation in North America as well. So So, you know, Karen will be there, along with Kerry Hecht, Isaac Rogers, Catherine Hill, and Cherise Shields. So make sure to come check that out as well. I'm really excited to listen to that. Again, North America is just my, I think, probably favorite event. I also love the other ones, but North America is so fun, so.

Karen Lynch: Yeah, it's good energy. And this panel, I think, I could be wrong because I haven't looked at this specifically, but I think it's kicking off our data quality track. Yes. It's going to be hopefully joined by other content about this big hot topic. So anyway, so yeah, super excited about that. And you know, what's interesting about this particular saga, for lack of a better word, is the conversations that people are having, the thoughts that people are having when they're listening. So the LinkedIn threads are interesting because other people like, you know, Kareem Pepin shared, for instance, in response to this, some of the things that she works on when it comes to data quality. So it's kicking off conversation. And actually, Des, who was a part of that conversation, she messaged me this morning talking about our kind of our private meeting program and the roundtable discussions that you can host. And they're probably going to host a roundtable conversation around this. So anybody who's tuned into the saga can also then participate in a conversation if you look for that, which becomes apparent in the event app and so on and so forth. So look for the opportunity to have your own, to participate in the conversation, I guess is my point.

Natalie Pusch: Yeah, definitely. I think next in the conversation, we want to touch on some more acquisitions this week. Karen, you want to start diving in?

Karen Lynch: Yeah, yeah. So speaking of data quality, the first acquisition, or not acquisition, the first sort of launch, which actually stems out of an acquisition. Lenny and I have talked a lot about the acquisitions that have been happening in the last year. And they're all quite strategic when you see them. Play out. So Stagwell launched an Unlocked Surveys panel. Now, Stagwell is the owner of the Harris Poll and Harris X Brands, as well as the Maru Group. So they launched this new global research community called Unlocked Surveys. And this one is interesting from a data quality standpoint. You want to share the kind of quote from the press release in there, what, you know, what are going to be going through?

Natalie Pusch: Yeah it says all of the all members of the panel will be emailed double opted in and will be required to pass a series of stringent quality measures including cutting edge bot deterrence fraud prevention systems before being available for a survey.

Karen Lynch: So cool and what I think is really important for all of the survey providers that are listening to us right now . This to me is like a proof point of the measures that companies have to put into place and also how they have to disclose what they're doing. You have to be transparent about what you're doing to protect that data integrity. So anyway, a pretty cool launch and worth talking about. And because these companies came together under the roof of Stagwell to do this, I think it's telling of other things we might see coming down the road.

Natalie Pusch: Yeah, absolutely.

Karen Lynch: Good stuff.

Natalie Pusch: I couldn't agree more, Karen.

Karen Lynch: Yes, I know, I know. Well, we could preach a lot about data quality, but right now it's good to see it all playing out. So, you know, another one of these product launches, which seemingly you might not think is a big deal, but stay with us for it. Bright Mountain Media launched a mom life panel. And the idea is it's a product that provides insight into maternal consumer behavior. Brands can access moms across the US. So you might think, like, why is this such a big deal? But let's go there. Like, there's 20 year points. Go ahead.

Natalie Pusch: I think one of the more important things to know is just the spending power that moms have, you know, it's over 2 trillion and, you know, influences over 85% of household purchasing decisions. So I think a really important panel to have and, you know, understand where those acquisitions are, or purchases are going.

Karen Lynch: Yeah, yeah, they're like the eternal gatekeeper, right? Gatekeepers of almost all household purchases go through the mom, even with the trends towards men doing more of the grocery shopping and making more of the purchase decisions. That's legit, but moms are really gatekeepers, right? So one of the things that's interesting about this, though, is not just that there's a mom panel, because I think There are probably lots of even many of our partners who might say, well, we have a mom panel to like mom panels in and of themselves aren't necessarily, you know, rocket science in the world of insights. But this one is that there was another acquisition, right? So Bright Mountain Media acquired Big Village Insights. So this media company, this company that has content, that has advertising opportunities, they acquired an insights company to help inform their audience. So it's just a media company that acquired an insight form so that their decisions and that their customers' decisions can be more informed by the very consumers that they're targeting is to me what the news is here. You know, like we've got some, we've got media consulting happening with consumer insights and the voice of the customer being rolled into it. So I think it's a pretty big deal.

Natalie Pusch: Right. And I think that kind of goes back also to where, you know, insights functions sit within companies and how we think about insights and, um, you know, who we deliver insights to. Cause I think that can vary so much from org to org.

Karen Lynch: So, Yeah, no, excellent point, excellent point. And let's talk about this third one, because it brings up AI as we get to every single week, right? So Ledger announces the acquisition of Cube AI. Now, I don't know much about either of these companies. I don't know if you do, Nat. But Ledger is a Canadian-owned market research and analytics firm, and they acquired 51% of the shares of this AI driven advertising test platform to kind of boost their capabilities. So it's just another indication of a research company buying into an AI platform to enhance their offerings. So what do you think?

Natalie Pusch: Yeah, I mean, I think definitely that's going to be a trend that we see more and more. So just kind of bracing ourselves to see where the money goes and how the trends follow.

Karen Lynch: Yeah, yeah, yeah, yeah. And I think our supply, again, back to like the suppliers that are out there, we've been preaching about, you know, get on the AI bandwagon and lean in and figure stuff out. But I'm sorry, just distracted by my shadow over here.

Natalie Pusch: The two letter word and she wants to hop in.

Karen Lynch: Yeah, I know. She's like, anyway, such a good girl. Anyway, you know, I think that people are leaning into AI, but they're also looking at who they can partner with, what AI firms can they get involved with to help enhance their offerings if they don't have internal capabilities. I think that's really important for people out there, you know, looking, researching, how can you make sure AI is a part of your product offering moving forward, because that's what's about to keep happening more and more.

Natalie Pusch: Right, right, exactly. And I think that's even a trend that we've seen, especially at our in-person events with, you know, any vendors who might be present there are definitely showing the capabilities that they're integrating into their own practices. So I'm really excited to see, again, how that plays out in North America this year.

Karen Lynch: Yeah, yeah, no, and I want to talk about that in just a second, but I want to read this message. I'm currently incorporating AI into various stages of my packages online. Eye-tracking research does have some interesting use cases. Yes, I'm from Richard Moniz. Yeah, I mean, I think that's the reality, right, is experiment with the AI, figure out how you can incorporate it into your current offerings, figure out if you can't figure it out, then start to research what AI companies are out there and just go to the what are the possibilities, the imagine if, the Imagine If space because that's where we're at, right? Anyway, we're going to see so much of that. Nat, you've been spending more time on the agenda the last two weeks while I was away, but would you say we have more AI than you expected, less AI than you expected, or just the right sweet spot? Where do you think we're at?

Natalie Pusch: I think we're in that sweet spot. I think last year we saw a lot of people buzzing, trying to figure out where AI sits, and that was a lot more of how to. 

Karen Lynch: Yeah.

Natalie Pusch: Incorporate AI. And this year, I think it's going to be a lot more tangible takeaways as far as how people are actually implementing it and what that looks like, That's, I think, one of the best things about listening to other people's sessions is understanding what you can glean from somebody else's practice and using your own.

Karen Lynch: I know, for sure. And even like the demo stage. So we do have a demo stage at Arvet and you can see that it might not be like that. I might not be interested in that technology, so I'm not going to attend that demo. But the reality is, you can see how they figured out how to use this tool in their practices and come up with ideas for their own. So I think that stage is actually going to be popping this year. Yeah, definitely. Anyway, that's us. We're super biased. You probably will learn. Natalie and I, we're so jazzed about what we're bringing to North America.

Natalie Pusch: I think we spend time putting together 180 sessions, I think, or maybe it's 130. I might have misspoke there. But you know, it's hard to not get excited when you're looking at it every day.

Karen Lynch: So it's so cool. It's so cool. Yeah. Anyway, All right. So speaking of AI again, let's kind of, let's go here because Lenny found this article. Um, that's, that's sort of like, anyway, why don't you, why don't you share a little bit about it? Because it's, it's not, it's not a product offering. It's really just information.

Natalie Pusch: Yeah. It's more of an op-ed of sorts, you know, on how AI is reshaping online advertising practices. Um, easy enough to read, definitely thought provoking, I think definitely worth a read. So, um, I would recommend checking that one out. Um, but yeah.

Karen Lynch: Yeah. It's called ads in the age of AI. And when you read it. You might see your own behavior in it, which I've said a million times, like, I love seeing my own behavior in things that I take in. But it's, you know, kind of pointing out that AI is disrupting how consumers are accomplishing tasks. And therefore, traditional internet advertising isn't going to be as effective because we might be taking shortcuts, you know, we might be going to chat GPT to get some answers. And, you know, we're not being bombarded with ads when we're there, we're getting very, you know, perhaps biased by the information that it has to date. But, it's free from advertising at the moment that may change. Right, right. And as opposed to when you go on Google and you're looking something up on Google and the first few responses are all sponsored. So you're getting that kind of a bias. So it's really interesting to think about how this is affecting internet advertising and what's going to happen next. And if I was in that space, I'd be paying close attention to this opinion as well as some of the others.

Natalie Pusch: Yeah, absolutely. And Karen, I know we didn't necessarily talk about this one beforehand, but I think another thing in AI updates that I saw this week that I thought was interesting is the CTO of OpenAI sat down for an interview. I'm sure many people saw that. And basically, they put together all these prompts for different videos to pull together. And one of them was a bowl in the China shop, which looked conspicuously similar to Ferdinand the Bull from the Pixar studios. When the interviewer asked her how they're training the AI, she basically had no comment. She didn't want to dive in, it was a really big drama this week because I think it's interesting to think about how we are training AI? What does that look like, Because her initial response was really, we're using open sources on the Internet. Doesn't necessarily seem like that. So I think it's gonna be interesting to see how that pertains to different fields of AI and what that looks like,

Karen Lynch: Yeah, yeah. I love that you brought that up. That's incredibly interesting. And, you know, there are some, by the way, we're curating for this show all week long, right? So there's a lot that we don't cover, that's the big picture. But there's a lot of chatter this week, too, that is always about copyright laws and what's the latest and what are the regulations like. We're at no standstill in the progression of the legalities of all of this stuff. Right. So, you know, every week there is an Upward dog.

Natalie Pusch: I love that she joined the show this week.

Karen Lynch: Oh, my gosh. Oh, my gosh. I really just hope everybody out there understands this dog's behavior. So she's just got to get a little more comfortable now. Anyway, hold on. Let's see. Richard, she didn't get into specifics for sure. She simply said it was publicly available and open source. Copyrighted material can be publicly available. Yes, thank you. Richard, thank you so much for joining into the conversation. I love that so much.

Natalie Pusch: I will say, as the interviewer pressed more, she did get to a point where she said, I don't want to comment, which I think is interesting. You know, I really don't want to talk about the specifics there. So that's where I think the water gets a little bit more murky, murky, for sure.

Karen Lynch: And she probably has her own legal counsel for what she can and cannot say even. You must have to be semantically very careful if that's your business because there's so much at stake. So super easy.

Natalie Pusch: I think that also raises another question about more specific use cases: how do you train these LLMs for what you want it to do? It really needs to have the right inputs. And if that isn't publicly available, What is that adoption going to look like? Is it going to be a more expensive cost option to train them and utilize them in individual companies? Whatever that looks like.

Karen Lynch: Yeah. Yeah, for sure. Couldn't agree more. I'm so glad you brought that up. Thank you. Is there anything else I missed? If there's anything else I missed, you have to tell me.

Natalie Pusch: I don't think so. That was just the one that I was excited about because I definitely watched the majority of that. Of that video. So I thought it was an interesting one.

Karen Lynch: Yeah. Yeah. Cool. No, I was on the other side of the world. So anyway, I'm glad you brought that up. It was funny. Anyway, the only big story that I couldn't really avoid coming home and reentering like I literally had to say to myself this week, I think I better watch the news because I was checked out. You know, when you travel like that, you get kind of checked out day by day. But there was one big story happening this week that we absolutely have to talk about, which is TikTok.

Natalie Pusch: Oh, no.

Karen Lynch: I know. It's OK. Anyway, it's friends. I came home with a little bit, a little bit of bronchitis. So it's fine. Everything's fine. But yeah, let's talk about it. Bottom line, if you've been living under a rock the last, has it just been 48 hours that this came up? I don't even remember.

Natalie Pusch: Yeah, it's pretty recent for sure.

Karen Lynch: Yeah, so here in the US, if you're listening overseas, you've probably also heard though, the House has passed a bill that could lead to a TikTok ban. And now it's being taken up in our Senate. And so yeah, lots of legislative attention being turned to TikTok, which We've had TikTok speak at our events before, so there's a part of me that wants to call them up and say, oh, my gosh, tell us what's going internally in all of this chatter. But it's really interesting, so interesting for a million reasons. So, Nat, you go ahead and start with what you were telling me about your generation's word on the street about this.

Natalie Pusch: So I have mixed opinions because I think, to some extent, I understand the concern as it pertains to the upcoming elections and how social media is used to really move the masses, if you will. But I've also seen one of my friends posted something, and it was clear that the content creator who made this video was, I think, probably a bit younger than me as well, but probably closer to college age, but basically saying, that they're trying to silence us for freedom of speech, which I thought was an interesting take. And I still don't really know where I stand there, but I also feel that there's a lot of disinformation on a lot of social media that's obviously not new news. So for that reason, I don't know if I fully agree, but I also don't know if I agree with the ban as a whole. So I'm not sure what you feel.

Karen Lynch:  Well, I can't pretend to be an expert in issues of national security. I mean, you know, I don't, and I don't even want to pretend, right? He's not CIA. I am not. You might be surprised. Although, back in the day, I did put on a CIA identity at bars when I was in my flirtatious stage. I had to tell people that I couldn't share what I did for a living because I was CIA. That was fun. Anyway, sorry, as I date myself. The reality is I get really mixed about this too, because I know, and we've had at North America, I think it was, was it two years ago now that Ronaldo was there from YouTube, Renato was there from YouTube, talking about our society of creators and people who are making a living, whether you're an influencer or a content creator, this is your livelihood. Say what you will about it, it's what people have started to do for a living. And to take that away from people abruptly when they worked really hard to get in on the curve ahead of time, I think, is very dangerous for our country. So yeah, being silenced, telling people what they can and cannot do, I think it's interesting. I think it's dangerous. And my chatter in my feeds about this was all like, you know, the tongue-in-cheek, are you kidding me? Like, this is what we're going to hang our hats on? Like, we have so many perceivably bigger issues to deal with, and we're going to focus on TikTok, which is why we just have to talk about it, right? So, yeah.

Natalie Pusch: Yes, yes. So, I think, you know, for all the Americans in the audience sitting in anticipation, we will see. We'll see. I think it's going to be an interesting time to navigate. Um, but I, I definitely agree with you, Karen. I think there are also massive economic implications as far as, you know, putting that many people out of work. Because a lot of people have gone that way. And then also, you know, a lot of marketing for, for brands now is done through those influencers, which is so interesting. You know, I think there are often, um, and I'm blanking on the name right now, but you know, when the little, Affiliate marketing, that's what I'm looking for. Yeah, so I think that will be interesting as well.

Karen Lynch: Yeah, and I mean, I am on TikTok. Lenny, it's funny, because Lenny is so not on social media, but I love it. I also have the feeling that I like to show up where the people are and see what's going on. So I certainly was going to get in on the TikTok phase and have lost more than my fair share of time just TikTok scrolling. But yeah, the brands that are there, I follow a bunch of some of my favorite brands. When I'm a brand fan, I want to see what they're doing and what they're putting out because I love it. And then I have also ordered something in the TikTok shop that I didn't quite know I was doing, but that's a separate story. And then I've also clicked on affiliate links and gone to Amazon pages. I'm in, right? And I think that that's one of the differences, too, is what type of feed you get, like what is your tick tock? Because for me, I can't fathom anything really dangerous happening there about my behavior. But we'll see. We'll see. And we'll also see if there's a U.S. Buyer, if that's even going to float. So anyway, Richard is speaking as a Canadian, so see the difference, right? As a Canadian, we won't be banned. It will be interesting to see what changes. I suspect many might just use a VPN to pretend they're Canadian. Oh, that's clever.

Natalie Pusch: I will say I don't have TikTok, but I don't have TikTok, but I do have Instagram. I find most of my content that I see on Instagram is people directly uploading from TikTok. So I think there's also a possibility that we just see a shift back towards Instagram as the predominant platform. You know, platform for people in the US because. They have that Reels feature. So you still get the scrolling.

Karen Lynch: You get on TikTok by scrolling, if you will. I know. I know. Anyway, it might seem, I just want to make this full circle, it might seem like, all right, why are we talking about social media? But to your point, now, a lot of brands are on these platforms using it for advertising vehicles. A lot of consumers are changing their behavior considerably based on what they see there. Yeah, so Richard's saying I would at TikTok as well. The info it tracks scares me. I know, I should be more scared, right? I'm just one of those really trusting people and I am just never that scared, but maybe I should be. I should be. Anyway, So yeah, so we'll watch that play out, right? We'll see what happens and we'll keep you updated. We've actually even joked about whether we as a media company need to be on TikTok. So that's really interesting to me because Does Green Book need to have a TikTok feed? We are on other social media channels, so it's worth us paying attention to, right? Because our business is there. Do we need to go there? So hold on. And Matt is saying, I tried to pretend I was Canadian once in Europe. Went very, very poorly. Ask me about it sometime. Oh, ask me about it in North America. I have a French-Canadian maiden name, so I can always go by Langevin and pretend I'm Canadian, because Langevin is a very Anyway, anyway, very recognizable in Canada, maiden names. So maybe I could actually get away with it. We shall see. I don't know if I'll go down that path. Anyway, now what else do we have to talk about? We have a few announcements to make, right? I'm going to let you take over because it's all event related, right?

Natalie Pusch: Yeah, I mean, you know, obviously, Karen and I have been talking a bit about North America. But just as a reminder, we do have some other events coming up. So we'll have IIEX Europe and Amsterdam. I also love that event. And then IIEX LATAM, which we haven't done in a while. So very excited to bring that back as an in-person event. That one will be in Miami. So make sure to check that out. But you can register for any of these events with 20% off with the code EXCHANGE on the registration page. And then for those who have their eyes set on the Europe event, just a reminder that today is the last day for early bird registration. So make sure to get that lower price today. And the last thing is that the call for speakers for LATAM is still open. So if you're interested in speaking, Karen and I go through all of those. Personally, and we're always excited to see what comes in, and then hopefully get you a spot on our stage. So make sure to check that out.

Karen Lynch: Yeah, and that event, just so for everybody listening, it is in Miami. It has been in many Latin American countries before. Right now it's in Miami for the convenience of a lot of organizations that can travel easily to Miami and not necessarily country to country. And it's going to be, you know, not just talking about it , not just centered on the Latin American consumer here in the US, although we will be talking about that, how do you market to them, but also to consumers in Latin American countries and also different companies that are operating there. So for US partners, you may want to see who you can partner with in some of those countries to reach those markets easily. So it's really going to be an event that will be connecting buyers and sellers and approaching consumers here in the US and also abroad. So it's going to be a really exciting event. I'm jazzed for it.

Natalie Pusch: Yeah, I'm excited, too. Well, Karen, thanks for having me on again. It was fun to do it with you. I've got time with Lenny, time with you. Very exciting.

Karen Lynch: I know. And Lenny and I are going to be back at it next week. And we're going to be missing you. So you'll have to maybe pop into the green room and then pop up and just follow. Very cool. Well, that's our show. It's half an hour. Friends, thank you. Have a great weekend. Have a great St. Patrick's Day. Be safe celebrating. I wish you all the luck of the Irish. And yeah, we'll see you next week.

Natalie Pusch: Alrighty.

Karen Lynch: All right. Later, Nat. Talk to you, I'm sure, in an hour. Bye-bye, everyone.

Links from the episode:

Matt Valle’s Rock n’ Roll Research podcast

Episode 2 of the “Paid for your Say’

Stagwell Launches 'Unlock Surveys' Panel

Bright Mountain Media's MomLife Panel Empowers Brands with Insights

Leger Announces Acquisition of CUBE AI

Ads in the Age of AI

Elevating Marketing Research: Highlights from the 2024 Clemson Marketing Research Symposium

House passes bill that could lead to a TikTok ban; fight shifts to the Senate