MRMW: Some New Options For Remote Participation & My Thanks To All Who Helped

 

The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees, so due to overwhelming demand we’ve negotiated a special opportunity for anyone else in that wanted to attend but didn’t make it in in time, or couldn’t make it for other reasons. Thanks to our friends at the MRIA we are offering a live simulcast option exclusive to MRIA members and any other interested non-members.  You can access 1 day for $245 or both days for $425. Additional discounts apply to MRIA members, plus 40 MCP points for attendees.

In addition, registrants will have access to the recorded sessions and downloads of all of the presentations when they are available after the conference.

The simulcast will be accessible by PC, MAC, iOS Device (iPhone, iPad or iPod Touch) or Android Tablet.

 

Of course, we’ll also be posting or linking to posts from the many bloggers that will be onsite giving live updates. You can also follow along on twitter via the #mrmw hashtag.

 

This is going to be an exciting and impactful event focused on exploring the future of insight innovation through the convergence of mobile, social media, advanced analytics, and the frontiers of human understanding.

The primary goal will be to bring together practitioners and thought leaders to discuss the future of the insight function and of the market research industry. We will be taking special advantage of our location in Cincinnati and working with leading client-side and supplier organizations in the area to craft an event unlike any other: a true opportunity for stakeholders on both sides of the table to come together and share knowledge to move the industry forward.

Over two full days jam-packed with presentations, panels, and interactive sessions, the conference program is divided into four modules:

Module 1: How New Technologies Are Transforming the Insight Function

To start out the event we’ll be focusing on learning about the latest advances in emerging research technologies from the firms that are at the cutting edge of innovation. This initial module will set the tone of thought leadership for the conference.

Module 2: Validation & Use Cases

The afternoon of the first day, we’ll examine the current state of validation of new approaches within the new research paradigm and examine use cases. The knowledge sharing by industry leaders and event participants will ensure maximum activation of learnings.

Module 3: The Research Industry’s Threats & Opportunities

Building off of the previous modules, starting day 2 we’ll broaden the focus and look towards the nearest  future with the goal of building research capabilities that take advantage of new opportunities and can overcome the numerous challenges facing practitioners.

Module 4: The Road Ahead: Market Research in 2020

Presenters and attendees will work together as futurists to develop a working model of what the global market research space may be like in the future. This final module will inspire all to carry forward and enact the bold vision co-created at the conference.

This event is a can’t miss opportunity for all stakeholders in the research value chain to come together and help define what the future of the industry will look like.

I want to give a big thanks to everyone who has trusted us with your time, energy, and budget to attend this event; it’s the folks who actually come that make a conference a success, not the planning.

Also, the incredible lineup of speakers who have worked so hard to share great content deserve major applause; they work hard to create a compelling and provocative agenda that will help drive the industry forward.

A whole lot of other work goes into these things as well so a few very specific thanks are in order:

First to our Sponsors Kantar, Survey Analytics, Questback, Civicom, Confirmit, Google, Gutcheck, Kinesis Survey Technology, Research Now Mobile,  eCGlobal Solutions, Gongos Research, Anderson Analytics (OdinText), Revelation, On Device Research, Netbase & Toluna. Without their support this wouldn’t even be possible.

Next, our media partners who helped us spread the word – ESOMAR, QRCA, MRIA, Cincinnati AMA, UGA Principles of Market Research Program, University of Cincinnati, NewMR, Research Mafia, Research Access, Research, Research & Results, NKCVB, Flaunt Strategy, Hello There Research and The Garage Group.

A HUGE thanks to our Networking partners; organizing the after-hours fun time is hard work so Alison White and her Research Mafia team, Dana Stanley at Research Access, and Sue York at NewMR  get big kudos! And of course, someone has to pay for the booze and grub, so everyone should join me in a cheer for Survey Analytics, Hotspex, KL Communications, Gen2 Advisors and GreenBook for ensuring a good time will be had by all.

 

Now a whole lot of individuals need to be thanked, so my personal and heartfelt thanks goes to:

• Jasper Lim and the Merlien team for your tireless administrative support and knowledge sharing.
• Mark Michelson and the MMRA for pitching in as needed to help.
• Lukas Pospichal, Diane Liebenson, Kate Speed, and Nancy Cardenas at GreenBook for agreeing to follow me on this crazy journey and for all of your myriad efforts to make sure it comes off.
• The P&G “MRMW All Stars” for sharing the vision and working with us to develop an agenda that is focused on solving business issues via innovation.You know who you are guys!
• Renee Murphy for doing such an awesome job doing all of the Pre-event interviews with various speakers: if you haven’t read them you really should to get a taste of the thought leadership we’ll be showcasing!
• Daniel and Fania Borok at the MRIA Institute for Professional Development for making the simulcast happen, and to Cam Davis for originating the idea (of course!) and Sandy Janzen for supporting it.
• The METS Center, staff of the Marriott hotels and Northern Kentucky Convention & Visitor’s Bureau for all your help on the ground to organize this thing.

Since Merlien first asked me to take the North American franchise for these events in 2010, MRMW has quite simply become one of the joys of my life and I am honored to be able to work with so many amazing folks to help bring this vision to life and share it with the rest of the industry. I can’t wait to see everyone next week in Cincinnati or for those following along virtually to share the experience with you via blogs, twitter, LinkedIn, Facebook, Google+ and the videos when they are released.