Zontziry Johnson

About 10 years ago, Zontziry (Z) Johnson was introduced to the world of market research by way of a role as a survey programmer at a United States Department of Energy national laboratory. Since then, she has worked for small businesses and Fortune 500 companies as a market research client and supplier, and recently as a trainer and community manager for an online survey software company. With an insatiable thirst for knowledge, Z is constantly asking questions, following market research trends, and thinking about how to take advantage of the myriad technologies available for collecting data, while balancing that against the reality of what organizations can and will do in the field of market research.