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Tom H.C.
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Five Ways Your CX Team Can Build Customer Trust
5 ways to build Customer Trust during the current crisis.
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The State of Marketing Research Innovation
Commending the transformation of insights technologies and methods
Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data
In-depth consumer understanding through text analytics.
What’s Really Wrong With Polling?
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Who Are You Voting Against?
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Who Do You Know Who Is Shaking Up Market Research?
Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award.
Who Are the Most Frequently Mentioned Research Panels?
This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists
When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX
Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.
Tom H. C. Anderson Explains: “What Is Text Analytics?”
Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software
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