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Is brain scanning data invalid? Thomas Zoëga Ramsøy shares some perspective on the intended killing of fMRI.
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A new study demonstrates how a small sample of brain scanned participants can predict popularity at the cultural level.
The latest entry to neuromarketing books rules them all. Why is neuromarketing important? Why should you use brains in marketing?
Researchers reported that they could find brain activation during interspecies social interaction – in a dead salmon.
What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it.
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