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Scott Weinberg

Scott Weinberg

Scott Weinberg is the Founder of Tabla Mobile LLC, a supplier-neutral mobile research advisory service, and also the Immediate Past President of the MN / Upper Midwest MRA Chapter. Scott received his BA in Psychology from Hamline University and his MS in I/O Psychology from the University of Wisconsin. In addition to thinking about new blog topics Scott lays awake at night yearning for the acceptance of non-parametric statistics by market research practitioners.

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Online Sample Quality – 4 years later
CEO Series

Online Sample Quality – 4 years later

Four years after the provocative article & observations from the insides of the online sample machinery.

March 22, 2019

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Is Online Sample Quality A Pure Oxymoron?
Research Methodologies

Is Online Sample Quality A Pure Oxymoron?

Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.

January 20, 2015

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How Widespread Is Geofencing In Market Research?
Consumer Behavior

How Widespread Is Geofencing In Market Research?

Apparently the number of mobile fieldwork suppliers with fully functional geofencing is amazingly low. Why?

April 28, 2014

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Raise Your Hand If The Truth Starts At .05
Research Methodologies

Raise Your Hand If The Truth Starts At .05

I was taught, .05 is an arbitrarily agreed to compromise that splits the chances of making a Type 1 and Type 2 error.

September 6, 2013

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Mobile Research Quality: Absolute vs. Relative
Research Technology (ResTech)

Mobile Research Quality: Absolute vs. Relative

Defining mobile research quality, in absolute and relative contexts.

July 16, 2013

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