Sima Vasa

Sima is a passionate, curious, and successful entrepreneur in the Market Research space, enjoying being forefront of trends in the industry, building and growing market-research businesses. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on accelerating new and emerging businesses in the market research space ‚Ai specifically with creative mobile platforms. Sima also is the co-founder of Paradigm Sample where she continues to serve as Chief Evangelist Officer and sits on the Board of Directors. Prior to Paradigm, Sima was a Senior Partner at Momentum Market Intelligence, the President of NPD Techworld at The NPD Group, and the Program Manager of IBM Market Intelligence Group. Sima is currently a member of the SampleCon 2016 Conference Board.