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Sasha McCune

Sasha McCune

Director Conifer Research

Strategic insights and design research leader, innovator, vision-setter, avid traveler, espresso-junkie, and tropical plant lover. As Director at Conifer Research, Sasha specializes in ethnographic research, innovation programs, and remote research techniques, bringing teams and individuals grow, shine, and stay relevant and better connect to the audiences they serve.

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Cracker Jack Gems of Innovation Jargon
Research Methodologies

Cracker Jack Gems of Innovation Jargon

Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...

May 31, 2023

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Understanding Consumer Behavior and Habits through Frameworks for Change
Research Methodologies

Understanding Consumer Behavior and Habits through Frameworks for Change

Varied frameworks from which to view change.

January 24, 2022

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Deprivation: Absence Makes the Insights Grow Stronger
Research Methodologies

Deprivation: Absence Makes the Insights Grow Stronger

Can a Deprivation Study be what kick-starts your next big innovation?

March 28, 2019

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