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Robert Moran
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The Next Economy: After ‘MarketWorld’
In his new book, The Zero Marginal Cost Society, Jermey Rifkin analyzes the trends leading us toward a “near zero” marginal cost economy.
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EXPLOR Awards Winner Is…
Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award.
Ubercool (TMRE Part 8)
by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...
BBC Global Minds Community Case Study
Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical.
MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)
by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...
Macro-Forces and Coca-Cola’s Strategy
Brands will change dramatically from “me” to “we”, from status to purpose, and from consumption to particpation.
Wellness (TMRE part #3)
by Robert Moran, Strategy One Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 dat...
Culture and Trends Symposium (TMRE post #2)
by Robert Moran, Strategy One Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.” I’m p...
Anticipating The Market Research Event
Some musings from Robert Moran the night before The Market Research Event officially begins.
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