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Brand Strategy
November 9, 2010
EXPLOR Awards Winner Is…
Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award.
by Robert Moran
by Robert Moran, Strategy One
American Water!
Congratulations to the American Water team and their excellent case study:
“Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.”
The finalists were:
American Water
eBay
ANZ National Bank
Wrigley
Kudos to Bruno Levine, Digital Research and ThinkVine for the victor’s laurels.
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